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Articles tagged with - businessweek

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Want Customer Loyalty? Create Customer Wins with Content

juntajoe
Submitted by: juntajoe 1 year ago
Reflection on a BusinessWeek Jack Welch article on how to create true customer loyalty. The 4 P's of marketing are not enough. Companies, in order to ...read more blog.junta42.com

Google and Other People's Content

Editor
Submitted by: Editor 1 year ago
In this Business Week article the question addressed is for how long can a company like Google go on making money off other peoples' content. 99% of ...read more businessweek.com

Facebook Marketing. It Can Be a Good Thing.

juntajoe
Submitted by: juntajoe 1 year ago
BusinessWeek post on the benefits of Facebook marketing, including thoughts on behavioral marketing and the public issues that arise regarding Faceboo...read more businessweek.com

BusinessWeek.com chief: We need to think more about our audience

Editor
Submitted by: Editor 6 months ago
John Byrne is in charge of the magazine’s strategy of increasing editorial content to attract more readers to its Web site. He went from the top of t...read more weblogs.jomc.unc.edu

Why Measurement and Online Advertising Matter More in a Down Economy

DevinDavis
Submitted by: DevinDavis 1 month ago
Companies are going to panic. They’re going to cut their marketing budgets. It’s relatively certain. But there are still going to be advertising effor...read more g5searchmarketing.com

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