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Articles tagged with - btob
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40 key emotional triggers for great B2B copy
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com
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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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BtoB/Junta42 Match research finds nearly 30% of marketing budgets devoted to custom content
B-to-b marketers will spend an average of 29.4% of their total marketing budgets on custom content and custom publishing initiatives this year, accord...read more btobonline.com
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27 Ideas for Better B2B Campaigns
Presented at the Direct Marketing to Business conference in Chicago in September, just one or two of these nuggets of wisdom can jump start your creat...read more b2badvertising.org
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IBM and The Future of B2B Marketing - From Ed Abrams
Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command an...read more blog.junta42.com
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Q&A: Making Sense of Social Media for BtoB Marketing
Social media expert Paul Dunay, director of field and interactive marketing for BearingPoint, answers questions about integrating social media in BtoB...read more bulldogsolutions.com
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Content Marketing Success at 4 Companies - IBM, Siemens, CIT and Information Builders
These four companies get it. They get the fact that the marketer is in control, and to be part of the conversation, they have to create relevant and c...read more blog.junta42.com
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Benchmarking 101: All Benchmarks Are Not Created Equal
In Part 2 of this Benchmarking 101 Series, find out the various benefits of internal benchmarks versus third-party benchmarks—and why using both is th...read more bulldogsolutions.com
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Putting Your Leads at the Center of Your Lead Marketing (Part 2)
A discussion of lead lifecycle management with a look into the next generation of lead qualification, lead nurturing strategies, and the importance of...read more bulldogsolutions.com
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Is the Main Job of Marketing Today Publishing?
A summary from a recent BtoB NetMarketing breakfast: Leading marketing organizations such as IBM and Siemens are focusing the majority of their time, ...read more blog.junta42.com
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