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Articles tagged with - btob magazine

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BtoB/Junta42 Match research finds nearly 30% of marketing budgets devoted to custom content

stomper
Submitted by: stomper 7 months ago
B-to-b marketers will spend an average of 29.4% of their total marketing budgets on custom content and custom publishing initiatives this year, accord...read more btobonline.com

Is the Main Job of Marketing Today Publishing?

juntajoe
Submitted by: juntajoe 8 months ago
A summary from a recent BtoB NetMarketing breakfast: Leading marketing organizations such as IBM and Siemens are focusing the majority of their time, ...read more blog.junta42.com

Most Marketers Go-It-Alone For Custom Content Spending

juntajoe
Submitted by: juntajoe 7 months ago
Some additional findings and analysis of the Junta42/BtoB magazine research study on custom publishing and content marketing spending.read more blogs.mediapost.com

Custom Publishing Research Shows Marketers Are Spending

juntajoe
Submitted by: juntajoe 7 months ago
Custom publishing/media research from Junta42 and BtoB magazine on business-to-business spending regarding customized content. Key findings include 4...read more junta42.com

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