Articles tagged with - brands

The Future of Communications – A Manifesto for Integrating Social Media into Marketing

Submitted by: juntajoe 1 year ago
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com

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Coca Cola Happiness Factory

Submitted by: Editor 8 months ago
This is Coke's new microsite where you can "apply for a job"! Funny characters who play clarinets in their noses and do little dances guide you throu...read more coca-cola.com

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Pepsi Youniverse- Europeon Soccer (football)

Submitted by: Editor 5 months ago
Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding the beverage maker's popular drinks. You tak...read more pepsi.youniverse.com

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Shallow Brands

Submitted by: HSquared 3 months ago
Smart brands understand that content and conversation carry the day. Old school brands still cram interruptive advertising into our faces. read more my-creativeteam.com

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Top 10 US Social-Network, Blog, Web Brand Rankings Issued for Dec.

Submitted by: Editor 7 months ago
Nielson Online completed its rankings of US social-networking sites, web brands and blog sites. MySpace again tops the social network sites while Goo...read more marketingcharts.com

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At OMMA: Demystified APIs Make Money On Other's Apps

Submitted by: Editor 5 months ago
Application programming interfaces (API's) is the technology that enables marketers to generate money from digital online content that someone else cr...read more publications.mediapost.com

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How to create a viral ebook

Submitted by: Editor 5 months ago
Blog post with background on David Meerman Scott and a link to a 32 minute podcast on How to Create a viral ebook.read more prjunctionpodcast.com

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'Customer Affinity' New Measure of B2B Marketing Effectiveness

Submitted by: Editor 8 months ago
According to the results of a major research initiative by the Chief Marketing Officers (CMO) Council, most technology vendors badly overestimate thei...read more cmocouncil.org

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Hummer.com Ranks Highest in Usefullness to New Vehicle Shoppers - JD Power

Submitted by: Editor 7 months ago
According to the JD Power and Associates 2008 Manufacturer Web Site Evaluation Study in which new-vehicle shoppers evaluate websites in four key areas...read more marketingcharts.com

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The inversion of advertising

Submitted by: karjaluoto 6 months ago
All of us in design, marketing, and advertising are used to change. It’s simply a matter of fact that the way we communicate evolves. You and I, howev...read more ideasonideas.com

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