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Articles tagged with - branding
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11 Essential Content Marketing Insights from 2008 Custom Content Conference
Learn what some of the smartest people in the business had to say about 21st-century marketing. Here are the essential 11 content marketing insight...read more contentmarketingtoday.com
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It’s Not Your Brand
Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own i...read more my-creativeteam.com
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How-To: 10 Enterprise Blogging Trends for 2008
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog. Interesting ideas with spaghetti, ...read more marketingvox.com
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Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most pos...read more ezinearticles.com
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Coca Cola Happiness Factory
This is Coke's new microsite where you can "apply for a job"! Funny characters who play clarinets in their noses and do little dances guide you throu...read more coca-cola.com
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34 Tips Tactics and Considerations for Using Webcasts to Expand Your Brand
From Book Business magazine, specifically for book publishers. That said, associations and corporations will be able to get a few gold nuggets out of ...read more bookbusinessmag.com
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B2B Branding: Does it Work?
This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working...read more hbswk.hbs.edu
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Content Marketers: Do You Have a Voice?
Content marketing knowledge is great but coupled with voice and design your message is sure to make a bigger impact. read more eatmedia.net
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On Media, B2B Marketers and Business Decision-Makers Don't See I2I
Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't nece...read more marketingvox.com
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Pepsi Youniverse- Europeon Soccer (football)
Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding the beverage maker's popular drinks. You tak...read more pepsi.youniverse.com
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