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Articles tagged with - book publishing
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34 Tips Tactics and Considerations for Using Webcasts to Expand Your Brand
From Book Business magazine, specifically for book publishers. That said, associations and corporations will be able to get a few gold nuggets out of ...read more bookbusinessmag.com
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Fisher Investments: Writing the Book on How to Drive a Business with Content
It's pretty easy to see how Fisher has created one of the best brands in the affluent investing market. They have created an integrated content market...read more blog.junta42.com
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Book Publishing News: Achieve Your Dream Of Publishing A Book
One of the most common New Year's resolutions is to write and publish a book. While people are happy to write, many are intimidated by or defeated by ...read more bookpublishingnews.blogspot.com
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Book-Driven Branding Publisher Launched by Ex-WSJ Columnist
Former Wall Street Journal columnist, author, ghostwriter, and commentator Foster Winans has launched a publishing house that helps entrepreneurs and ...read more earthtimes.org
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Marketing by Publishing Your Own Book
An interesting little case study on Goodby, Silverstein. This blog post reviews how Goodby's creation and distribution of their own book was a key to ...read more peterdarling.typepad.com
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Revenue from Custom Book Market Surprises Robert Mankoff
An in-depth interview with Robert Mankoff, founder of the Cartoon Bank. Key point on custom book business is focused on in this paragraph: "Another su...read more freakonomics.com
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8 Questions to Consider in Developing an Online Content Strategy
From Book Business magazine. Taken from Haworth Press Vice President Roger Hall.read more bookbusinessmag.com
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Is Publishing a Book Worth It?
Article includes research and statistics into the marketing and intangible benefits of creating a book. Highlights seem to include more leads, more br...read more mpdailyfix.com
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Tools for Easy Content Management and Repurposing
In evaluating software purchases to take your book content to the next level, this article looks at "...Functionality: What solutions out there have t...read more bookbusinessmag.com
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Penguin Canada-Re Focuses Fiction Unit Enters Custom Publishing
Penguin Group Canada has restructured its editorial department to sharpen its focus in literary and commercial fiction and to expand into custom publi...read more authorlink.com
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