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Articles tagged with - bcma

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Branded Content Marketing Association

Submitted by: juntajoe 1 year ago
" The Branded Content Marketing Association (UK) is an independent association designed to bring together organizations from the advertising, brand de...read more thebcma.info

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What is Branded Content? - a definition

Submitted by: juntajoe 1 year ago
Definition provided by the Branded Content Marketing Association on branded content. Good differentiator here: "Sponsorship is adding a brand’s logo t...read more thebcma.info

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Branded Content: Consumers are switched on to brands creating engaging content

Submitted by: juntajoe 1 year ago
Interesting overview of branded content and branded entertainment in the UK. Contends that marketing executives are seeing results from branded conten...read more ddrmag.co.uk

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