Articles tagged with - american business media

Death. Life. And 6 Things To Do About It

Submitted by: jezmos 5 months ago
The magazine and newspaper industries are in deep trouble thanks to the revolution unleashed by the web. Is there a future beyond print? Yes. But it's...read more thenextengine.com

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Custom Publishing - Second-Rate Content?

Submitted by: juntajoe 1 year ago
No, say it ain't so. This is a Junta42 blog overview of reactions from American Business Media's Annual Spring Meeting.read more blog.junta42.com

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ABM and Forrester Study: The B2B Digital Shift

Submitted by: juntajoe 1 year ago
Links to a 104 slide presentation of findings on the digital shift happening in b2b media. Some findings include: "Industry-specific marketing opport...read more americanbusinessmedia.com

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American Business Media

Submitted by: juntajoe 1 year ago
American Business Media (ABM, formerly American Business Press) is the association for business information companies. Excellent resource for anyone i...read more americanbusinessmedia.com

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Custom Publishers Confirm Content is King

Submitted by: Editor 4 weeks ago
Trusted content is what keeps the consumer engaged. The panel at the ABM / FIPP conference consisted of Jane Ottenberg, president of The Magazine Gro...read more americanbusinessmedia.com

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Custom Publishing: Opportunities Abound for B2B Publishers

Submitted by: juntajoe 1 year ago
Now a bit dated (circa 2003), but still a nice 30-page overview of where the custom publishing business is headed and why traditional business-to-busi...read more americanbusinessmedia.com

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Business publishers defend print, march toward digital

Submitted by: juntajoe 11 months ago
During American Business Media's Top Management Meeting last week in Chicago several speakers echoed Mark Twain's phrase about reports of his demise, ...read more btobonline.com

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Launching a Successful Custom Media Program

Submitted by: jpulizzi 1 year ago
A white paper written and sponsored by American Business Media's Custom Media Committee on the steps to take toward launching a successful custom medi...read more b2bmarketingtrends.com

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Heating Up Your Magazine Brands - ABM

Submitted by: Editor 4 weeks ago
Comments from the ABM / FIPP “Making Magazines Hotter Than Ever” panel which was really about making magazine brands hotter than ever before. See wha...read more americanbusinessmedia.com

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