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Articles tagged with - advertainment
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1-800-Flowers Launches Valentine Video Contest on YouTube
Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also have a free desktop widget allowing users to send...read more marketingvox.com
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Coca Cola Happiness Factory
This is Coke's new microsite where you can "apply for a job"! Funny characters who play clarinets in their noses and do little dances guide you throu...read more coca-cola.com
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Pepsi Youniverse- Europeon Soccer (football)
Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding the beverage maker's popular drinks. You tak...read more pepsi.youniverse.com
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Tide Laundry Detergent Rewearathon
This is Tide Laundry Detergent's microsite to reach out primarily to generation y (fraternity boys and girls). The goal is to be a swasher, and put o...read more rewearathon.com
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Dennis Publishing Releases Facebook ‘Bookazine’
Facebook: Your Complete Guide to Social Networking is a 148-page guide that includes everything from getting started to smart security tips, says Denn...read more mediabuyerplanner.com
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Practicing the Subtle Sell of Placing Products on Webisodes
Following their success from last years campaign, American Eagle, the clothing store geared toward ages 15-25, is launching another advertising and en...read more nytimes.com
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How-To: 10 Tips for Launching a Solid Podcast
Research shows that podcasts are three times as effective than traditional online advertising. These 10 tips, including segmenting, simplifying and s...read more marketingvox.com
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Interactive TV-watching has advertisers sitting up
A new term "two screeners" is used to describe the 70 percent of people under age 34 who watch TV while surfing the internet and the 50 percent of spo...read more theglobeandmail.com
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Branded Content, aka Advertainment. What's Your Policy?
The Responsibility Project from Liberty Mutual is a microsite that builds on the brand's "Responsibility. What's Your Policy?" ad campaign. I know al...read more adpulp.com
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The Evolution of Branded Entertainment
Branded entertainment, known to industry pros as Advertainment (or to those familiar only with print, think advertorial), is becoming an increasing po...read more minonline.com
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