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Articles tagged with - ad targeting
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1-800-Flowers Launches Valentine Video Contest on YouTube
Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also have a free desktop widget allowing users to send...read more marketingvox.com
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Wizzard Offers Dynamic Podcast Ad Insertion
Wizzard Media has new product allows advertisers to automatically insert ads into breaks in video or audio podcasts. Ad positioning can be determined...read more marketingvox.com
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Tide Laundry Detergent Rewearathon
This is Tide Laundry Detergent's microsite to reach out primarily to generation y (fraternity boys and girls). The goal is to be a swasher, and put o...read more rewearathon.com
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Inside AdWords: Demographic bidding beta test
Google will start testing a feature where you could show your ads more often to a specific group over the next few weeks with a selected group of adve...read more adwords.blogspot.com
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Magazines Must Move On Mobile Initiatives
This Media Daily News article by Erik Sass talks about information from the American Magazine Conference in Boca Raton. The report indicates that get...read more publications.mediapost.com
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Interactive TV-watching has advertisers sitting up
A new term "two screeners" is used to describe the 70 percent of people under age 34 who watch TV while surfing the internet and the 50 percent of spo...read more theglobeandmail.com
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Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns - MarketingVOX
The Interactive Marketing Survey is a national survey designed to provide insight into how marketers are implementing and tracking campaigns, the chal...read more marketingvox.com
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Clients Push for Web Upfront Sales
Looks at the ever changing advertising and publishing processes, which right now include buying advertising up to two years in advance. Discussions i...read more mediaweek.com
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International Herald Tribune and Reuters in News Alliance
This New York Times article reports on upcoming changes to the International Herald Tribune, owned by the NYT. Both the print and online versions of ...read more nytimes.com
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Bloggers Getting Bigger Piece of Advertising Pie
With the right mix of compelling content and exposure, a blog can draw a dedicated following, making advertising a low-hanging fruit. BlogAds, which ...read more editorandpublisher.com
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