Articles tagged with - abm

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Custom Publishing - Second-Rate Content?

juntajoe
Submitted by: juntajoe 2 years ago
No, say it ain't so. This is a Junta42 blog overview of reactions from American Business Media's Annual Spring Meeting.read more blog.junta42.com

ABM and Forrester Study: The B2B Digital Shift

juntajoe
Submitted by: juntajoe 1 year ago
Links to a 104 slide presentation of findings on the digital shift happening in b2b media. Some findings include: "Industry-specific marketing opport...read more americanbusinessmedia.com

Custom Publishers Confirm Content is King

Editor
Submitted by: Editor 4 months ago
Trusted content is what keeps the consumer engaged. The panel at the ABM / FIPP conference consisted of Jane Ottenberg, president of The Magazine Gro...read more americanbusinessmedia.com

American Business Media

juntajoe
Submitted by: juntajoe 1 year ago
American Business Media (ABM, formerly American Business Press) is the association for business information companies. Excellent resource for anyone i...read more americanbusinessmedia.com

Custom Publishing: Opportunities Abound for B2B Publishers

juntajoe
Submitted by: juntajoe 1 year ago
Now a bit dated (circa 2003), but still a nice 30-page overview of where the custom publishing business is headed and why traditional business-to-busi...read more americanbusinessmedia.com

MasterCard Custom Content Program to Small Businesses

juntajoe
Submitted by: juntajoe 4 months ago
Excellent case study from Imagination about what MasterCard has been able to do to transform their online custom content program and drive new revenue...read more abmcustommedia.com

Launching a Successful Custom Media Program

jpulizzi
Submitted by: jpulizzi 2 years ago
A white paper written and sponsored by American Business Media's Custom Media Committee on the steps to take toward launching a successful custom medi...read more b2bmarketingtrends.com

Heating Up Your Magazine Brands - ABM

Editor
Submitted by: Editor 4 months ago
Comments from the ABM / FIPP “Making Magazines Hotter Than Ever” panel which was really about making magazine brands hotter than ever before. See wha...read more americanbusinessmedia.com

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