Articles tagged with - OPA
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Branded Content Outperforms Standard Online Advertising - OPA study
Branded content outperforms standard forms of online advertising, according to a new study by the Online Publishers Association. The study was base...read more btobonline.com
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Community vs. content - AdAge and the OPA get it wrong
The Online Publishers Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how m...read more emergencemarketing.com
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Four-Year Analysis of Online Publishers Association Internet Activity Index Shows Sustained Growth for Online Content
The press release from the Online Publishers Association on their recent "Internet Activity" findings. Key here for content marketers is that buyer be...read more online-publishers.org
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How To Spend Your Online Marketing Dollars
Sure, using a “branded content site” (ala Newspaper sites) can work. However, there is absolutely something to be said for the real advertising portal...read more g5searchmarketing.com
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