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Articles tagged with - Nielsen

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Are you using the right Content Development Strategy for your Website?

Editor
Submitted by: Editor 1 year ago
This post on dosh dosh can be summed up in one sentence according to the author Maki: Learn how to create and use the right content development strate...read more doshdosh.com

Survey: Magazine Web Site Visitors Prefer Accessing Content Solely Online

juntajoe
Submitted by: juntajoe 1 year ago
Some interesting results that show that more than 80% of web site visitors to US monthly magazine web sites do NOT purchase the print edition. More fo...read more foliomag.com

Outlook 2008: Word-of-Mouth Marketing

Editor
Submitted by: Editor 11 months ago
One marketing strategy that is sure to continue to grow is Word of Mouth or W-O-M. Up 33% over last year and expected to triple by 2011, this strateg...read more brandweek.com

Whichever Screen, People Are Watching

Editor
Submitted by: Editor 5 months ago
Results from a Nielsen Survey regarding the amount of time spent online, watching TV and viewing video online compared to same time last year. Gives ...read more nytimes.com

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Editor
Submitted by: Editor 2 months ago
Here is the breakdown of advertising and spending for various channels (TV, newspaper, magazine, internet, etc) as well as a breakdown by industry (cr...read more marketingvox.com

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