"The Players Club" Magazine by Lenny Dykstra and Doubledown

Submitted by: Editor 1 year ago
Doubledown Media and Lenny Dykstra announced the launch of a new magazine, The Players Club, which will be focused on providing athletes with the reso...read more doubledownmedia.com

• Comments(0)
• Email To Friends
• Full Abstract

Study: Purchase Intent Grows With Each Event

Submitted by: Editor 11 months ago
Experiential marketing works, especially for business to business events. The purchase intent among consumers who interacted with a brand at such eve...read more brandweek.com

• Comments(0)
• Email To Friends
• Full Abstract

Coke Zero Rooftop Racer Branded Entertainment

Submitted by: kozelka 2 months ago
Ever park your beverage on the roof of your car, forget it was there, and drive off? Coke Zero made a great online game combining this feat with NASC...read more cocacolazero.com

• Comments(0)
• Email To Friends
• Full Abstract