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Articles tagged with - Metrics

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eMail marketing metrics that matter

CarmelWhite
Submitted by: CarmelWhite 6 months ago
“Which eMail metrics should I be really concerned about?” I’m asked this question frequently but what’s really being asked is: "Everybody else seems t...read more emarket2.com

14 Top Key Performance Indicators

CarmelWhite
Submitted by: CarmelWhite 6 months ago
In this How2Guide I am going to evaluate the Key Performance Indicators (KPIs) of Lead Generation websites.read more emarket2.com

How to measure & enhance your mailing list

CarmelWhite
Submitted by: CarmelWhite 6 months ago
First of all, here are some statistics: according to our own aggregate, ‘averaged’ data, open-rates for in-house mailing lists are running in the 30-4...read more emarket2.com

How to check your eMail campaign broadcast

CarmelWhite
Submitted by: CarmelWhite 6 months ago
It’s tempting for many organisations to consider carrying out the broadcast of eMail campaigns in-house. However, even with an eMail marketing system ...read more emarket2.com

Incorporating Web Analytics into eMail Marketing

CarmelWhite
Submitted by: CarmelWhite 6 months ago
eMail marketers agree that more relevant communications are needed to increase ROI to new levels but most still don’t use web site clickstream data (w...read more emarket2.com

8 ways to effective Click-through Conversion Paths

CarmelWhite
Submitted by: CarmelWhite 6 months ago
The key to Lead Conversion is that each click leads to a page that’s relevant to the respondent. If your conversion paths are flexible and targeted...read more emarket2.com

Top 6 B2B Cost Per Lead Campaign Metrics

normancampbell
Submitted by: normancampbell 7 months ago
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...read more emarket2.com

Measuring the Return on Engagement

Editor
Submitted by: Editor 1 year ago
This post from Bud Caddell on passion2publish.com includes a 16 slide presentation given to his company as they do talks each Monday in an effort to c...read more passion2publish.com

The 10 Strengths of the Agency of the Future

Editor
Submitted by: Editor 2 months ago
This Convince and Convert blog post is the result of a survey from Sapient of more than 200 chief marketing officers (CMOs) and senior marketers respo...read more convinceandconvert.com

Web Metrics, Are You Missing the Engagement Mark?

Editor
Submitted by: Editor 12 months ago
A detailed look at what can be measured online in tracking (almost anything) and engagement, which can quantify data to make qualitative conclusions. ...read more passion2publish.com

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