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Articles tagged with - Metrics
Submitted by: CarmelWhite 6 months ago
“Which eMail metrics should I be really concerned about?” I’m asked this question frequently but what’s really being asked is: "Everybody else seems t...
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emarket2.com
Submitted by: CarmelWhite 6 months ago
In this How2Guide I am going to evaluate the Key Performance Indicators (KPIs) of Lead Generation websites.
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emarket2.com
Submitted by: CarmelWhite 6 months ago
First of all, here are some statistics: according to our own aggregate, ‘averaged’ data, open-rates for in-house mailing lists are running in the 30-4...
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emarket2.com
Submitted by: CarmelWhite 6 months ago
It’s tempting for many organisations to consider carrying out the broadcast of eMail campaigns in-house. However, even with an eMail marketing system ...
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emarket2.com
Submitted by: CarmelWhite 6 months ago
eMail marketers agree that more relevant communications are needed to increase ROI to new levels but most still don’t use web site clickstream data (w...
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emarket2.com
Submitted by: CarmelWhite 6 months ago
The key to Lead Conversion is that each click leads to a page that’s relevant to the respondent.
If your conversion paths are flexible and targeted...
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emarket2.com
Submitted by: normancampbell 7 months ago
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...
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emarket2.com
Submitted by: Editor 1 year ago
This post from Bud Caddell on passion2publish.com includes a 16 slide presentation given to his company as they do talks each Monday in an effort to c...
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passion2publish.com
Submitted by: Editor 2 months ago
This Convince and Convert blog post is the result of a survey from Sapient of more than 200 chief marketing officers (CMOs) and senior marketers respo...
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convinceandconvert.com
Submitted by: Editor 12 months ago
A detailed look at what can be measured online in tracking (almost anything) and engagement, which can quantify data to make qualitative conclusions. ...
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passion2publish.com
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