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Articles tagged with - McDonalds

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What Came First (the chicken or the egg)? McDonalds Microsite

kozelka
Submitted by: kozelka 4 months ago
With the 'launch' of their new southwestern chicken sandwich comes the launch of a new microsite for McDonalds. You can play the dance off where you ...read more whatcamefirst.com

SharkBait II Filet-O-Fish Game Microsite from McDonald's

Editor
Submitted by: Editor 3 months ago
McDonald's launched Sharkbait II, a follow-up game to Sharkbait, promoting the Filet-O-Fish sandwich. The goal is to keep a group of hungry sharks awa...read more filetofish.com

A Billionaire's Brand Strategy

Editor
Submitted by: Editor 3 months ago
Warren Buffett has a brand strategy. That is he has an investment portfolio with a brand strategy. This article from the Washington Post examines in...read more washingtonpost.com

McDonald's Puts Its Arches On WNBA Jerseys In Regular Play

Editor
Submitted by: Editor 3 months ago
Besides on regular season jersey's, a league first, McDonalds is taking branding to a whole new level by displaying its logo on the court, on poll pad...read more publications.mediapost.com

Recession Can Be a Marketer's Friend

Editor
Submitted by: Editor 5 months ago
Past recessions have produced phenomenal things such as soap operas and ipods, even fast food value menus. Marketers don't know how good they have it...read more adage.com

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