Articles tagged with - Marketing Interactions

Is Trigger Content in Your Strategy?

Submitted by: ardath 10 months ago
Most B2B companies have piles of content about their products and how great their company is, but how many of you have content designed around Trigger...read more marketinginteractions.typepad.com

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Microsites for Responsive Marketing

Submitted by: ardath 11 months ago
You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in...read more marketinginteractions.typepad.com

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Marketing Interactions: Catch Me, If You Can - free eBook!

Submitted by: ardath 10 months ago
This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep...read more marketinginteractions.typepad.com

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Lack of Measurement Means Ineffective Marketing

Submitted by: ardath 10 months ago
A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Those surveyed said that "65% of their...read more marketinginteractions.typepad.com

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Marketing Interactions: Who's Reading Your Email Communications?

Submitted by: ardath 10 months ago
I was talking to a friend of mine the other day and she said she was outsourcing her email. She plans to hire a virtual assistant to take care of that...read more marketinginteractions.typepad.com

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Tune Content for Buyer Stages

Submitted by: ardath 9 months ago
Marketing storytelling has different uses at different times. In order to catch more than momentary attention, you want to nurture your prospects thro...read more marketinginteractions.typepad.com

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Back Story as foundation for your content marketing plan

Submitted by: ardath 4 months ago
Sometimes the urge to get communications out the door overwhelms the patience and tenacity needed to design a solid content marketing plan. We opt for...read more marketinginteractions.typepad.com

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Measure Topic Density to Get Closer to Buyers

Submitted by: ardath 6 months ago
In a complex B2B sale, downloading one white paper or clicking on one email link is not enough to justify a call from sales or an email requesting 20 ...read more marketinginteractions.typepad.com

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Marketing Content vs. Sales Content

Submitted by: ardath 9 months ago
According to the American Marketing Association, 50% to 80% of marketing content goes unused by sales. Given that Sirius Decisions research reports th...read more marketinginteractions.typepad.com

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Marketing Content Salespeople Actually Use

Submitted by: ardath 3 months ago
If your salespeople are recreating marketing content to suit their needs, there is something you can do to provide content that actually works for the...read more marketinginteractions.typepad.com

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