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Articles tagged with - Magazines
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Demise of Venerable B2B Mags Signal Need for New PR Strategies
B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR co...read more contentmarketingtoday.com
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As Print Publishers Cut Back You Can Fill the Gap & Grab Customers
Traditional B2B publishers are struggling with demands for provable ROI from their advertisers. Many niche publications are being shuttered even thou...read more succeedingtoday.com
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Fewer New Mags Launch in July
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com
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Business English - The glossy and growing world of customer magazines
This article from the Financial Times Deutschland, focusing on the growing number of customer magazines and the frequency that they are read. Include...read more ftd.de
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The Customer Magazine - The 25-minute Medium
An excellent presentation sponsored by the APA detailing the latest customer magazine research in a flash presentation. Includes research information ...read more 25minutes.co.uk
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Future to launch US customer publishing arm
In this news report by Kate Gibbs on the website Brand Republic, it is announced that Future is to open a US customer publishing unit next month, Futu...read more brandrepublic.com
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Boots Wins Top Customer Publishing Accolade
This article follows a press release from the APA (Association of Publishing Agencies) and announces the winner of the 2007 Customer Publishing Soluti...read more marketingservicestalk.com
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What Can $2.7 Million Buy You in Content?
Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of ho...read more blog.junta42.com
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Best Practices for Successfully Implementing Digital Editions
Excellent guide for publishers on how to execute the launch of a digital version of a print magazine. Provides step-by-step details, as well as inform...read more foliochannels.com
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