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Articles tagged with - MPA

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David Eun: Google Won't Become a Media Company

juntajoe
Submitted by: juntajoe 10 months ago
The head of Google's content partnerships insists that the Internet behemoth won't be a competitor to traditional media. Producing content is "not our...read more iwantmedia.com

Barack Obama: 2008 Online Marketing Strategies

kozelka
Submitted by: kozelka 10 months ago
Barack Obama has become VERY web savvy, a huge turn around according to this post's author. The information on Obama's site may not be different from...read more searchmarketinggurus.com

1-800-Flowers Launches Valentine Video Contest on YouTube

Editor
Submitted by: Editor 11 months ago
Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also have a free desktop widget allowing users to send...read more marketingvox.com

Top 6 B2B Cost Per Lead Campaign Metrics

normancampbell
Submitted by: normancampbell 7 months ago
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...read more emarket2.com

Coca Cola Happiness Factory

Editor
Submitted by: Editor 11 months ago
This is Coke's new microsite where you can "apply for a job"! Funny characters who play clarinets in their noses and do little dances guide you throu...read more coca-cola.com

Junta42 blog: myFord Magazine Special Issue Spells Disaster

Editor
Submitted by: Editor 12 months ago
Joe Pulizzi begs the marketing folks at Ford Motor Company to start over with their myFord magazine. He uses this example to show how it is not custo...read more blog.junta42.com

myFord magazine from Ford

juntajoe
Submitted by: juntajoe 1 year ago
myFord magazine is delivered to owners of Ford cars and trucks. Electronic versions of the magazine are available here. This magazine is offered in ve...read more myfordmag.com

Tide Laundry Detergent Rewearathon

Editor
Submitted by: Editor 1 year ago
This is Tide Laundry Detergent's microsite to reach out primarily to generation y (fraternity boys and girls). The goal is to be a swasher, and put o...read more rewearathon.com

Pepsi Youniverse- Europeon Soccer (football)

Editor
Submitted by: Editor 8 months ago
Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding the beverage maker's popular drinks. You tak...read more pepsi.youniverse.com

Focus is the key to great B2B complex sales management

keulenae
Submitted by: keulenae 10 months ago
A short but relevant post of measuring impact of complex sales efforts. The mantra 'closing is not the most important thing - it's the only thing' onl...read more acceleratebusinessgroup.com

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