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Content Marketing Resources
Joe Pulizzi’s Blog
Is Your Marketing Like hhgregg?
Online Content Strategies Every Marketer Needs - A Forrester Report
Seven Content Strategies to Build Trust with Today's Savvy Consumers - A Complimentary eBook
Telling Your Story and Southwest Airlines
Junta42 Releases New Top Blogs List - TopRank Blog Sneaks By Copyblogger
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Articles tagged with - Lead Nurturing
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Top 20 New Year resolutions for eMarketers
Here is a useful checklist of ideas for eMarketers read more emarket2.com
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How2 make your B2B marketing more buyer-focused 1 of 6
How2 make your B2B marketing buyer-focused. Every B2B marketer recognizes the importance of discovering the needs of their potential buyers, but ho...read more emarket2.com
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How2 better understand the B2B buyer's journey 2 of 6
It can be so frustrating when a potential B2B buyer, who has already indicated a need for your product, decides not to buy. Find out why they do this ...read more emarket2.com
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How2 bring the B2B buyer into your marketing strategy 5 of 6
The need for a product or service is always preceded by a problem. A need without a problem often means no sale - something happens before prospects h...read more emarket2.com
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How2 bring the B2B buyer’s journey in line with sales 3 of 6
B2B buyers take certain steps as they pass through the sales funnel – “the buyer’s journey”. Unfortunately, the selling process does not follow this s...read more emarket2.com
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3 Steps in How2 to bring the B2B buyer’s journey in line with marketing 4 of 6
B2B marketers are often asked to help with sales tasks like running an event. They should instead focus on “the buyer’s journey”. Find out how to deve...read more emarket2.com
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How2 obtain orders from B2B buyers problems 6 of 6
Buyers use their company’s budgets to solve problems - sometimes they spend a lot, and other times, they spend very little. So, as a supplier, some pr...read more emarket2.com
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The Highway Code for B2B Lead Generation
Surveys show that only around 10% of leads actually get followed up by sales people, so the generation of a steady stream of quality, qualified leads ...read more emarket2.com
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No Leads get Left Behind
Lead nurturing is something I am very passionate about and feel marketers need to start embracing more. A recent Forrester study cited over 50% of B2B...read more buzzmarketingfortech.blogspot.com
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Sales is from Mars and Marketing is from Venus – Vol. II – Lead Scoring
A growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.” I have often found the best way to impress the sal...read more buzzmarketingfortech.blogspot.com
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