Articles tagged with - Integrated Marketing

The Future of Communications – A Manifesto for Integrating Social Media into Marketing

Submitted by: juntajoe 1 year ago
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com

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11 Ways To Promote Your Website

Submitted by: Creative 12 months ago
From writing articles, news releases and blogs to giving speeches, marketing your content and other tactics can drive traffic to your site. read more my-creativeteam.com

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Emerging Channels to Consider for Your Content Marketing Initiatives

Submitted by: juntajoe 1 year ago
A good overview of the changes taking place in basic content marketing and why some new custom publishing initiatives need to be considered. Some of ...read more supplychainventures.typepad.com

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Meredith creates P&G Custom magazine

Submitted by: Editor 1 year ago
These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's cus...read more custompubnews.blogspot.com

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Proctor and Gamble Digital Marketing Service and Solutions

Submitted by: Editor 1 year ago
Media Post Publications shares their interview with Michele Hughes, Director of Proctor and Gambles Interactive Marketing Solutions. Questions posed ...read more publications.mediapost.com

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Tyson Foods Taps Into User-Generated Marketing For Its Chicken

Submitted by: juntajoe 1 year ago
Mediapost article on how Tyson is diving into user-generated content and online video as part of its $70 million dollar "Thank You" program. It is cle...read more publications.mediapost.com

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Engagements of Dis-content: The perils of putting format first

Submitted by: fcutitta 7 months ago
In the World of lead generation engagement marketing, much of the focus is placed on the format in which media is delivered—with little thought given ...read more idgknowledgehub.com

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Digital Magazine Research Findings

Submitted by: juntajoe 1 year ago
An overview of Texterity research of 30,000 digital magazine readers. Highlights include: "Seventy-percent of respondents said they were more likely t...read more foliomag.com

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Marketing Transparency

Submitted by: juntajoe 1 year ago
Excellent video on not bluffing your customer-base. Here's the abstract: " Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SE...read more netconcepts.com

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Digital Magazines, and Why Users Like Them

Submitted by: juntajoe 1 year ago
Folio's take on the Texterity/BPA study on user behavior as it pertains to digital magazines. Highlights include: "Thirty-seven percent actually conta...read more foliomag.com

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