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Articles tagged with - IBM
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IBM and The Future of B2B Marketing - From Ed Abrams
Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command an...read more blog.junta42.com
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IBM - The end of Advertising as we know it (PDF Download)
This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional adve...read more t1d.www-03.cacheibm.com
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Branded content is no free lunch
Post from the Marketing Week Branded Content Forum where Nigel Hollis from Millward Brown comments on the experience. In his opinion, the two most co...read more mb-blog.com
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IBM Executive Interaction Channel-US
IBM's microsite is designed to give credit to the notion of innovation and that doing your work with IBM is very innovative for your company. The s...read more www-03.ibm.com
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Q&A: Ogilvy's Scott on Branded Content
Must read Q&A with Ogilvy & Mather's Executive Director of Branded Content, Doug Scott. Presents some gold nuggets of information on what branded cont...read more adweek.com
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Content Marketing Success at 4 Companies - IBM, Siemens, CIT and Information Builders
These four companies get it. They get the fact that the marketer is in control, and to be part of the conversation, they have to create relevant and c...read more blog.junta42.com
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5 Important, Yet Often Overlooked, Content and Conversation Marketing Questions
Every business, no matter what size, should be continually asking themselves these questions in order to be part of the customer conversation.read more blog.junta42.com
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Is the Main Job of Marketing Today Publishing?
A summary from a recent BtoB NetMarketing breakfast: Leading marketing organizations such as IBM and Siemens are focusing the majority of their time, ...read more blog.junta42.com
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