Articles tagged with - Hearst

Sears Joins With Hearst for a Multimedia Blitz: NYTimes

Submitted by: GlennSabin 9 months ago
Sears is launching an integrated marketing campaign with a budget estimated at $50 million to $75 million, and includes television, print, catalogs, s...read more nytimes.com

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Hearst Inks Web Deal with Next.TV

Submitted by: Editor 12 months ago
Hearst Magazines plans to deliver original video content from the magazine brands CosmoGirl, Good Housekeeping, Marie Claire and others. Hearst joins ...read more mediaweek.com

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The Mother of All Online Magazine Games

Submitted by: Editor 5 months ago
Found this great article on a link from Rex Hammock's blog. Many magazines such as Readers Digest and Ladies Home Journal use games as a lure to get ...read more foliomag.com

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Mr. Magazine.com's 30 most notable launches of 2007

Submitted by: Editor 9 months ago
Based on several questions on the relevancy and innovativeness of a new magazine, Mr. Magazine posts his opinion on the magazine titles that are innov...read more mrmagazine.com

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Hearst Publishing Electronics Digital Magazine Case Study

Submitted by: Editor 5 months ago
Taken from the 2008 Gilbane Report, the results found that "Their bold decision to link to content in their competitor’s publications has paid off.......read more nxtbook.com

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A Cover and 40 Magazine Pages, All for One Perfume

Submitted by: Editor 5 months ago
Perfume has never gotten this much attention before. The July issue of Bazaar, published by Hearst Communications Inc., devotes 40 of its editorial p...read more nytimes.com

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Hearst Launches Widgets for Seventeen

Submitted by: Editor 7 months ago
Hearst magazines announced a partnership with social music Web site Jango to co-brand music widgets for Seventeen.com. Readers can listen to the musi...read more foliomag.com

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Hearst to Distribute Magazine Content via Facebook, IM

Submitted by: Editor 8 months ago
Hearst will be the first mainstream media publisher to partner with Spleak, a hybrid publishing platform that distributes a combination of user genera...read more foliomag.com

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Magazines Join Digital-Ad Wave

Submitted by: Editor 8 months ago
Publishers such as Condé Nast and Meredith are drawing on technology to create advertising campaigns for marketers. They buy small tech companies to ...read more online.wsj.com

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Mags Go From Spreads to Screens

Submitted by: Editor 3 months ago
The television show Project Runway increase sales for the magazine Elle and the branding opportunities are priceless. Now, Hearst Magazines' Marie Cl...read more adage.com

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