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Articles tagged with - Harvard

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Does Harvard Business School know what a blog is?

Editor
Submitted by: Editor 7 months ago
David Meerman Scott comments on a job post from Harvard Business school. They are looking for a blog editor to 'control' the content and be sure it i...read more marcomprofessional.com

B2B Branding: Does it Work?

Editor
Submitted by: Editor 1 year ago
This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working...read more hbswk.hbs.edu

Metadata Marketing: Risks and Opportunities - Jan Chipchase

jmcdermott
Submitted by: jmcdermott 9 months ago
The explosion in user-generated content will enable organizations to gain previously unparalleled views of customers. This has important implications ...read more conversationstarter.hbsp.com

The Importance of Internal Marketing on the Brand

juntajoe
Submitted by: juntajoe 1 year ago
Discussion about the importance of internal marketing and communications with references to Bill Taylor at HBR and Don Schultz. Uncovers the root prob...read more blog.junta42.com

Protect Your Online Reputation | The View from Harvard Business

jmcdermott
Submitted by: jmcdermott 8 months ago
If you have a virtual presence, chances are you have an online reputation, too. It’s probably codified in some form. On eBay, I have a 100 percent pos...read more blogs.bnet.com

Authenticity over Exaggeration: The New Rules of Advertising

juntajoe
Submitted by: juntajoe 12 months ago
According to a Harvard Business School working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn ...read more hbswk.hbs.edu

Online Marketing in a Social Media World: A White Paper

juntajoe
Submitted by: juntajoe 1 year ago
PDF Download of Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers. This paper reviews early beliefs about inter...read more hbswk.hbs.edu

Marketing Your Way Through a Recession - HBS

Editor
Submitted by: Editor 3 weeks ago
Harvard Business gives us eight factors that companies should keep in mind when making their marketing plans for 2008 and 2009. Points include core v...read more hbswk.hbs.edu

Next Marketing Challenge: Selling to 'Simplifiers'

Editor
Submitted by: Editor 3 weeks ago
Here is a group that this author makes a valid case for marketing to. But how do you market to them? They are the 'Simplifiers'. Those who have mon...read more hbswk.hbs.edu

Study Refutes Niche Theory Spawned by Web

Editor
Submitted by: Editor 5 months ago
A new study from the Harvard Business School may see a new change coming and it conflicts with that of the Long Tail proposed by Chirs Anderson of Wir...read more online.wsj.com

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