Articles tagged with - Greg Sterling

What Matters Most Online: Local

Submitted by: DevinDavis 5 months ago
People use the Internet for their research but then, more often than not, go to an off-line location (i.e. into a local store) to make that final purc...read more g5searchmarketing.com

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Study on Local: Search Used More Web Than Yellow Pages

Submitted by: DevinDavis 2 months ago
Users are continuing to move away from the Yellow Pages and toward the internet for their local search needs. The study - commissioned by TMP - poi...read more g5searchmarketing.com

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Why ROI Matters in Local

Submitted by: DevinDavis 3 months ago
Success in the local market is predicated on the ability to determine the return on investment you receive from your advertising. Particularly on a lo...read more g5searchmarketing.com

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Purchase Cycle: Holistic View

Submitted by: DevinDavis 2 months ago
The buying cycle is deceptively simple. While before local shoppers went any number of places, particularly in major metropolitan areas (we have numbe...read more g5searchmarketing.com

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Where Are You Reaching From?

Submitted by: DevinDavis 4 weeks ago
This article questions just how much of the money being spent was from actual local-based companies and how many were simply national companies using ...read more g5searchmarketing.com

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