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Articles tagged with - Future

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IBM and The Future of B2B Marketing - From Ed Abrams

juntajoe
Submitted by: juntajoe 6 months ago
Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command an...read more blog.junta42.com

Future to launch US customer publishing arm

Editor
Submitted by: Editor 1 year ago
In this news report by Kate Gibbs on the website Brand Republic, it is announced that Future is to open a US customer publishing unit next month, Futu...read more brandrepublic.com

Future US to Launch Custom Publishing Division

juntajoe
Submitted by: juntajoe 9 months ago
Future US, the San Francisco-based music and video game enthusiast publisher, is set to launch a custom publishing division. Future publishes Offi...read more foliomag.com

Back to basics' Future turns loss into £12m profit

Editor
Submitted by: Editor 1 year ago
This article by Rachael Gallagher in the Press Gazette reports that Future has made a profit as of September reporting and includes an interview with ...read more pressgazette.co.uk

Target Marketing Embraces Interactive Online Content

Editor
Submitted by: Editor 3 weeks ago
Here is a great overview of the wide variety of Internet technologies that actively involve consumers with personalized and customized content. Brand ...read more iabc.com

The Future CMO -- a Publisher?

juntajoe
Submitted by: juntajoe 2 months ago
Considering technology has enabled marketing to make use of once implausible platforms -- mobile phones, interactive displays and even virtual worlds ...read more adweek.com

Will Print Survive the Next Five Years?

Editor
Submitted by: Editor 4 weeks ago
This article suggests where the publishing industry will be in five years. It looks at when the advertisers will return their interest to print and w...read more adage.com

Newspapers are changing to suit readers' tastes

FChloupek
Submitted by: FChloupek 1 year ago
While this article is from a newspaper/news media perspective, if you believe the logic, it would apply to magazines as well. In a nut graf, "the odd...read more latimes.com

Marketing 2.0 - what marketing should have been all along…

fgossieaux
Submitted by: fgossieaux 8 months ago
This post argues that what marketing 2.0 turns out to be is in fact what marketing should have been all along. While some things have changed which ca...read more marketingtwo.com

Social Media Leads the Future of Technology

Editor
Submitted by: Editor 3 weeks ago
Excerpts and comments from the Harvard Business School Summit on "The Technology Revolution and its Implications for the Future," which comments on in...read more hbswk.hbs.edu

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