Articles tagged with - Forrester
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Social Media to Weather Recession
Looks like money is still headed to social media in this almost recession, recession.read more adweek.com
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ABM and Forrester Study: The B2B Digital Shift
Links to a 104 slide presentation of findings on the digital shift happening in b2b media. Some findings include: "Industry-specific marketing opport...read more americanbusinessmedia.com
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Forrester Research On B2B Marketers Slow Adoption of Web 2.0 Strategies
Web 2.0 tactics are stuck at the starting gate, and B2B marketers are struggling to optimize lead generation efforts using digital channels, according...read more demandgenreport.com
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Evaluating Agency Performance and Media Planning
Here is a great review for marketers on evaluating your agency's process and ensuring that they're spending your dollars in an efficient, effective ma...read more mediapost.com
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