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Articles tagged with - Consumer Behavior

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Are Corporations the New Kings of Content?

juntajoe
Submitted by: juntajoe 1 year ago
Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include fina...read more foliomag.com

It’s Not Your Brand

HSquared
Submitted by: HSquared 10 months ago
Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own i...read more my-creativeteam.com

Shift from Megaphone Marketing to Martini Marketing

juntajoe
Submitted by: juntajoe 1 year ago
Excellent post on the shift in consumer behavior and what corporations are doing/need to do to create a behavior change in consumers. The big change h...read more reedmedia.eu

Do you remember Consumer Behavior?

Gerald
Submitted by: Gerald 10 months ago
It's time to get back to the basics. While products and services are rolled out, ideas are flowing, let's not forget about the behavioral aspect of th...read more geraldang.blogspot.com

Next Marketing Challenge: Selling to 'Simplifiers'

Editor
Submitted by: Editor 1 week ago
Here is a group that this author makes a valid case for marketing to. But how do you market to them? They are the 'Simplifiers'. Those who have mon...read more hbswk.hbs.edu

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