Articles tagged with - CMO

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CMO Outlook: Custom Publishing Spending is on the Rise

juntajoe
Submitted by: juntajoe 1 year ago
A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as inte...read more custompublishingcouncil.com

CMO Council

juntajoe
Submitted by: juntajoe 1 year ago
The CMO Council is dedicated to advancing the effectiveness, stature and influence of chief marketing executives faced with a unique set of complex an...read more cmocouncil.org

As if You Didn't Know by Now, It's About the Bottom Line for CMOs

Editor
Submitted by: Editor 3 months ago
Results of a survey of more than 200 senior-level marketing executives by Spencer Stuart. The survey focuses on CMO's (Chief Marketing Officers) and ...read more adage.com

P&G Marketing Chief: Reach Out to People

juntajoe
Submitted by: juntajoe 1 year ago
Forbes article on Jim Stengel, CMO for Procter & Gamble, on the changing nature of the consumer. Stengel is calling for a "mind-set shift that will ma...read more forbes.com

Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning

juntajoe
Submitted by: juntajoe 1 year ago
A solid article on the new positioning of the CMO that includes three trends in marketing: the longer tail of media consumption, marketing as a revenu...read more emergence-media.com

The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate

Editor
Submitted by: Editor 1 month ago
Do you think SEM can be done in house? Do you think that you need to outsource? Do you think that outsourcing to a company that won't really underst...read more blogs.mediapost.com

CMO Council Survey Finds Inertia Among The Ranks

Editor
Submitted by: Editor 1 month ago
A study of 1000 senior marketing executives found that they continue to concentrate on the "same old, same old". Marketers are not taking advantage o...read more publications.mediapost.com

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