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Articles tagged with - Business School

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Does Harvard Business School know what a blog is?

Editor
Submitted by: Editor 6 months ago
David Meerman Scott comments on a job post from Harvard Business school. They are looking for a blog editor to 'control' the content and be sure it i...read more marcomprofessional.com

B2B Branding: Does it Work?

Editor
Submitted by: Editor 12 months ago
This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working...read more hbswk.hbs.edu

Next Marketing Challenge: Selling to 'Simplifiers'

Editor
Submitted by: Editor 1 week ago
Here is a group that this author makes a valid case for marketing to. But how do you market to them? They are the 'Simplifiers'. Those who have mon...read more hbswk.hbs.edu

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