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Articles tagged with - Business-to-business
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ThomasNet: A Content Marketer’s Content Marketer
ThomasNet delivers great content on its website for buyers looking for both products and vendors. ThomasNet, which replaced the venerable Thomas Regis...read more succeedingtoday.com
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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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Yes, Content Marketing Can Make Welding Cool!
You don't have to be in a glamorous industry to create a really cool, compelling online presence. Miller Electric, a welding equipment company proves...read more contentmarketingtoday.com
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Who Cares If Grant Thornton is Passionate about the Business of Accounting?
They registered a slogan that’s all about them. It has nothing to do with how they benefit their clients. If you watch any business-oriented TV, you...read more contentmarketingtoday.com
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Corporate Podcasting Strategies
If you are a b2b or consumer-focused company looking at launching a podcast series, this is a must read. Jeremiah Owyang includes 17 points on why and...read more web-strategist.com
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The Secret to Driving Profit by Delivering 24/7 Interactive Content
You can create unique content that serves as a 24/7 customer support tool to help companies who resell your product increase productivity dramatically...read more contentmarketingtoday.com
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Do you have a lot of knowledge to share? Consider an eBook
If you or your organization has one or more areas of expertise that you’d like to share, consider producing an eBook. If you have a lot to communicate...read more contentmarketingtoday.com
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Demise of Venerable B2B Mags Signal Need for New PR Strategies
B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR co...read more contentmarketingtoday.com
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Importance of Content Marketing Highlighted on Microsoft Office Live
As the second most important of 5 ways to connect with customers online, author, Chris Elliott cited 'compelling content.' Elliott quoted Newt Barre...read more succeedingtoday.com
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As Print Publishers Cut Back You Can Fill the Gap & Grab Customers
Traditional B2B publishers are struggling with demands for provable ROI from their advertisers. Many niche publications are being shuttered even thou...read more succeedingtoday.com
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