Articles tagged with - Branded Entertainment

Smirnoff Raw Tea - Tea Partay Video

Submitted by: juntajoe 1 year ago
More branded entertainment than commercial, Smirnoff produced this video "Tea Partay" that has garnered well over 3 million views as of this date on Y...read more youtube.com

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Blurring the Lines Between Advertising and Entertainment by MarketingProfs

Submitted by: jmcdermott 6 months ago
Traditional advertising is a one-way street. And so, in today's interactive world, it might be time to pull back on some traditional advertising. Nowa...read more marketingprofs.com

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Adverblog: Ultimate KitKat break

Submitted by: juntajoe 7 months ago
Animated short movies to promote your brand. It's relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola's Hap...read more adverblog.com

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The Tipping Point versus The Long Tail

Submitted by: kozelka 7 months ago
Comments on a study by Duncan Watts who said that anyone can start a trend if people are ready to embrace it. The post goes on to say that this shoul...read more ibert.be

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BMW Films Collection

Submitted by: juntajoe 1 year ago
The entire collection of BMW Films courtesy of YouTube. BMW was on the cutting edge with this professionally produced content marketing video series. ...read more youtube.com

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Practicing the Subtle Sell of Placing Products on Webisodes

Submitted by: Editor 8 months ago
Following their success from last years campaign, American Eagle, the clothing store geared toward ages 15-25, is launching another advertising and en...read more nytimes.com

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Ad Portals: Will Viewers Tune In? Details on Honeyshed

Submitted by: juntajoe 1 year ago
Details on the proliferation of ad-based video sites, including the launch of Honeyshed. "That site, which hopes to connect brands with consumers thro...read more adweek.com

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"This is the Life" - Chivas Branded Content Portal

Submitted by: juntajoe 1 year ago
Chivas' video content microsite. Branded content portal partnered with MSN.read more thisisthelife.msn.com

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Branded Content: Consumers are switched on to brands creating engaging content

Submitted by: juntajoe 1 year ago
Interesting overview of branded content and branded entertainment in the UK. Contends that marketing executives are seeing results from branded conten...read more ddrmag.co.uk

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ANA's Branded Entertainment Survey Findings

Submitted by: juntajoe 1 year ago
Bullet-point overview of the ANA's (Association of National Advertisers) on the trends in branded entertainment (entertainment marketing). Key findin...read more ana.blogs.com

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