Articles tagged with - B2B Marketing Trends

Measuring the Shareholder Value of Marketing

Submitted by: juntajoe 1 year ago
An outstanding white paper written by Gregory Millman in association with B2B Marketing Trends. Looks at how we can increase the shareholder value of...read more b2bmarketingtrends.com

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The 6 Key Differences Between Business-to-Business and Consumer Marketing

Submitted by: juntajoe 1 year ago
Robert Bly details six points of differentiation between business-to-business marketing and consumer marketing. Fact is, business decision makers, tho...read more b2bmarketingtrends.com

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The 4 Best Ways to Generate Leads with eMedia Custom Content

Submitted by: juntajoe 1 year ago
Nice overview of four solid lead generating initiatives that you can add to your marketing program: Content Portal/eNewsletter program, eBooks, digita...read more b2bmarketingtrends.com

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B2B Customer Retention - Seven Strategies for Keeping Your Customers

Submitted by: juntajoe 1 year ago
A B2B Marketing Trends white paper written by marketing expert Ruth Stevens on seven strategies to keeping your customers. Also includes an excellent ...read more b2bmarketingtrends.com

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ABM and Forrester Study: The B2B Digital Shift

Submitted by: juntajoe 1 year ago
Links to a 104 slide presentation of findings on the digital shift happening in b2b media. Some findings include: "Industry-specific marketing opport...read more americanbusinessmedia.com

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Study Finds Custom Media Fastest Growing Segment of B2B Marketing

Submitted by: juntajoe 1 year ago
This links to an abstract to a free downloadable white paper (email required) that overviews a B2B Marketing Trends/Noll Research study on business-to...read more b2bmarketingtrends.com

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