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Articles tagged with - Ardath Albee
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Is Trigger Content in Your Strategy?
Most B2B companies have piles of content about their products and how great their company is, but how many of you have content designed around Trigger...read more marketinginteractions.typepad.com
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Microsites for Responsive Marketing
You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in...read more marketinginteractions.typepad.com
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Marketing Interactions: Catch Me, If You Can - free eBook!
This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep...read more marketinginteractions.typepad.com
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Lack of Measurement Means Ineffective Marketing
A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Those surveyed said that "65% of their...read more marketinginteractions.typepad.com
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Marketing Interactions: Who's Reading Your Email Communications?
I was talking to a friend of mine the other day and she said she was outsourcing her email. She plans to hire a virtual assistant to take care of that...read more marketinginteractions.typepad.com
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Learn about leads by the content they read
Buyer personas and profiles are sometimes seen as valuable and sometimes regarded as just one more complexity that bogs down the marketing process. I ...read more marketinginteractions.typepad.com
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Tune Content for Buyer Stages
Marketing storytelling has different uses at different times. In order to catch more than momentary attention, you want to nurture your prospects thro...read more marketinginteractions.typepad.com
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Back Story as foundation for your content marketing plan
Sometimes the urge to get communications out the door overwhelms the patience and tenacity needed to design a solid content marketing plan. We opt for...read more marketinginteractions.typepad.com
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New eBook: Why Marketing Stories Have Catch
Marketing stories present ideas, expertise and educational concepts in within a contextual format that is immediately engaging and easy for your buyer...read more marketinginteractions.typepad.com
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Measure Topic Density to Get Closer to Buyers
In a complex B2B sale, downloading one white paper or clicking on one email link is not enough to justify a call from sales or an email requesting 20 ...read more marketinginteractions.typepad.com
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