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Joe Pulizzi’s Blog
Weekly Most Popular Articles
Articles tagged with - Advertising
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Is Social Media Killing the Campaign Microsite?
As stated by Carol Kruse, vp of global interactive marketing at Coca-Cola. “The old model is to build your own site, then spend media dollars to bring...read more mediaweek.com
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Dove - Campaign for Real Beauty
This is the microsite for Dove's latest marketing campaign, the Campaign for Real Beauty. You begin by having the option to click on a link to the Do...read more campaignforrealbeauty.com
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Who Cares If Grant Thornton is Passionate about the Business of Accounting?
They registered a slogan that’s all about them. It has nothing to do with how they benefit their clients. If you watch any business-oriented TV, you...read more contentmarketingtoday.com
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The 5 Most Popular 2007 Examples of Really Bad Content Marketing
Yes, you can also learn from marketers who get it wrong. Let them make the mistakes so you don’t have to. Here are 5 standout examples of content m...read more contentmarketingtoday.com
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CMO Outlook: Custom Publishing Spending is on the Rise
A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as inte...read more custompublishingcouncil.com
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Mrs. Butter-Worth's - The Microsite
Mrs. Butterworth, made by Pinnacle Foods, is making a comeback with a new advertising campaign and website geared toward (you guessed it) moms and chi...read more mrsbutterworthsyrup.com
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It’s Not Your Brand
Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own i...read more my-creativeteam.com
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World's leading Post-Advertising Agency gets Large(r)
This press release announce the merger of Story Worldwide and Large Design, a London-based digital agency. The merger creates a $40m agency with some...read more custompubnews.blogspot.com
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Athletes' New Game: Their Own Web Ads
Chris Bosh, a National Basketball Association player spent an hour of his time and about $20.00 to put his ad up on YouTube. He asks fans to vote for...read more online.wsj.com
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Strategic Content as Marketing for Link Building (and the Win)
The benefits of creating unique and featured content as opposed to the time consuming task of hunting for links. Includes links to the Junta42 resear...read more seobook.com
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