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Articles tagged with - Advertising Age
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The 5 Most Popular 2007 Examples of Really Bad Content Marketing
Yes, you can also learn from marketers who get it wrong. Let them make the mistakes so you don’t have to. Here are 5 standout examples of content m...read more contentmarketingtoday.com
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CMO Outlook: Custom Publishing Spending is on the Rise
A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as inte...read more custompublishingcouncil.com
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World's leading Post-Advertising Agency gets Large(r)
This press release announce the merger of Story Worldwide and Large Design, a London-based digital agency. The merger creates a $40m agency with some...read more custompubnews.blogspot.com
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Publishers, Ad Agencies Talk ‘Magazines 3.0’
With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thi...read more foliomag.com
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The 10 Strengths of the Agency of the Future
This Convince and Convert blog post is the result of a survey from Sapient of more than 200 chief marketing officers (CMOs) and senior marketers respo...read more convinceandconvert.com
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Custom Media Guide 2008 from AdAge
This is the custom media/custom publishing 2008 guide special section that appeared in Advertising Age in January of 2008. Includes a report on the s...read more brandedcontent.adage.com
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Information as Advertising - Is the Money Coming Back to Agencies?
GM's 20% cut notification to advertisers is just the tip of the iceberg. More of this to come. But it's all not bad news. It's actually a huge oppor...read more blog.junta42.com
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Media Work Force Sinks to 15-Year Low
Get out of media. Get into marketing. U.S. media employment in December fell to a 15-year low, thanks to the slumping newspaper industry. But employme...read more adage.com
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Video - The Future of Ad Agencies
A link to a video from Scribe Media covering a panel on the Future of Ad Agencies. A bit long, but some good content if you have the time. Here''s the...read more scribemedia.org
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