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Articles tagged with - AdAge

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CMO Outlook: Custom Publishing Spending is on the Rise

juntajoe
Submitted by: juntajoe 1 year ago
A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as inte...read more custompublishingcouncil.com

Community vs. content - AdAge and the OPA get it wrong

fgossieaux
Submitted by: fgossieaux 8 months ago
The Online Publishers Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how m...read more emergencemarketing.com

Custom Media Guide 2008 from AdAge

juntajoe
Submitted by: juntajoe 9 months ago
This is the custom media/custom publishing 2008 guide special section that appeared in Advertising Age in January of 2008. Includes a report on the s...read more brandedcontent.adage.com

Why Web Video is the New 30-Second Spot

juntajoe
Submitted by: juntajoe 1 year ago
AdAge article on why online video may actually give marketers more "bang for the buck" over the long-haul (versus the 30-second spot). Specific case s...read more adage.com

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