Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.http://www.junta42.com/ Twitter's allure is tough to translate into dollars, but one national name, Dunkin' Donuts, is tracking results and ramping up its presence on the microblogging site. http://www.junta42.com/community/article.aspx?Url=Dunkin_Donuts_Tracking_Twitter_In_Effort_To_Turn_Tweets_Into_Sales&Id=5757 Thu, 18 Mar 2010 06:00:00 GMT Now is the time to outline your marketing objectives for the rest of the year. In this day and age, content marketing should be one portion (if not the focus) of your marketing strategy. If you’re planning to start or expand a content marketing strategy, here are some very doable goals for the rest of the year. Includes what type of content to produce, where to produce it and more. http://www.junta42.com/community/article.aspx?Url=5_Key_Marketing_Content_Development_Goals&Id=5756 Thu, 18 Mar 2010 06:00:00 GMT This hierarchy is a framework for understanding criteria required for an individual to share a piece of content. Each of these criteria has a corresponding action we as marketers can take to increase the contagiousness of our content and ideas. See more including a diagram in this post. http://www.junta42.com/community/article.aspx?Url=Zarrellas_Hierarchy_of_Contagiousness&Id=5755 Thu, 18 Mar 2010 06:00:00 GMT The Audit Bureau of Circulations said Tuesday that it has changed its definition of a digital magazine to accommodate the new class of tablet-style devices. The new rules allow publishers to count paid digital subscriptions as part of a magazine's overall circulation as long as all the same editorial and advertising material is included. That means publishers can custom design their articles and photo spreads for Apple Inc.'s iPad, which goes on sale April 3. Without the rule change, they could only count digital editions that appear exactly the way they do in print. http://www.junta42.com/community/article.aspx?Url=IPad_subscriptions_could_boost_mag_circulation&Id=5754 Thu, 18 Mar 2010 06:00:00 GMT Claim you Local Business Center Listing so that you can be found in Google Maps with the right information for your company. Google defaults this listing and most of the time gets the location and details incorrect. Find out now if you are listed and what to do if the wrong info is shown or if your competitors details are where yours should be. http://www.junta42.com/community/article.aspx?Url=Claim_Your_Local_Business_Center_Listing&Id=5752 Thu, 18 Mar 2010 06:00:00 GMT Interesting case study from the UK where Coke employees stared down at passersby from a nearby post and typed targeted messages for them on a nearby billboard screen. Also includes information from the top-10 "Things You Never Knew About Affluents" with statistics showing 53% of upscale households have a used vehicle and more interesting factoids for marketers. http://www.junta42.com/community/article.aspx?Url=Coke_Uses_Digital_Billboards_To_Engage_Passersby&Id=5751 Wed, 17 Mar 2010 06:00:00 GMT These tips help you monitor the effectiveness of your company's efforts on Twitter, Facebook, and other social media sites to determine the return on your objectives and on your investment. http://www.junta42.com/community/article.aspx?Url=Tracking_Your_Social_Media_Success&Id=5750 Wed, 17 Mar 2010 06:00:00 GMT Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric. http://www.junta42.com/community/article.aspx?Url=Our_fatal_attraction_to_numbers_Five_datarelated_traps_Part_one&Id=5749 Wed, 17 Mar 2010 06:00:00 GMT The study, titled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies" found that 35% of the Fortune 500 corporations have an active Twitter account and 23% have a “public facing” corporate blog. The top industry for Twitter? Insurance. See what 4 of the top 5 companies do and see the rise in video and podcast. http://www.junta42.com/community/article.aspx?Url=STATS_Fortune_500_and_Social_Media_&Id=5748 Tue, 16 Mar 2010 06:00:00 GMT Distinctive assets are non brand-name elements that are able to evoke the brand in the memory of consumers. Read more to identify and build the most effective distinctive assets for your brand. http://www.junta42.com/community/article.aspx?Url=Understanding_Identifying_and_Building_Distinctive_Brand_Assets&Id=5747 Tue, 16 Mar 2010 06:00:00 GMT Legal Marketing and how to duplicate an in office consultation using video to increase online conversions. http://www.junta42.com/community/article.aspx?Url=Growing_your_Practice_with_Online_Video_10_tips_for_getting_in_front_of_prospective_clients&Id=5746 Tue, 16 Mar 2010 06:00:00 GMT Great tips on everything from following up with prospects, being sure to stay on your customers minds, and providing a better experience for them all with social media. Also includes how you can keep up on your industry and network with potential partners. Very simple ways that will make you work more efficiently and simultaneously improve your social media strategies. http://www.junta42.com/community/article.aspx?Url=5_Ways_to_Use_Social_Media_for_Things_You_Are_Already_Doing&Id=5745 Tue, 16 Mar 2010 06:00:00 GMT This research by GetResponse found that 53.8% of respondents, said they intend to focus on Email personalization and targeting in 2010. 52.4% of respondents plan to improve message titles and subject lines in 2010. Additionally, this research includes information on the use of video in email, behavioral marketing and the integration of social media. Useful information for planning you ongoing marketing strategy. http://www.junta42.com/community/article.aspx?Url=Targeting_Video_and_Social_Networking_Keys_For_Small_Business_Promotion_in_2010_&Id=5744 Tue, 16 Mar 2010 06:00:00 GMT Hearst Corp. last week unveiled its "let a thousand flowers bloom" approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Each is a mini-content aggregator, drawing from different sites around Web. If it does fall into fair use of copyrighted material - is it going to be well received? http://www.junta42.com/community/article.aspx?Url=Could_Hearst_iPhone_Apps_Bring_Backlash_&Id=5743 Tue, 16 Mar 2010 06:00:00 GMT According to the latest comScore report, 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5% one year ago. Access to Facebook via mobile browser grew 112% in the past year, while Twitter experienced a 347% jump. See all the stats and more in this report. http://www.junta42.com/community/article.aspx?Url=Social_Networking_Sites_Attracting_Mobile_Browsers&Id=5742 Tue, 16 Mar 2010 06:00:00 GMT Great design and a myriad of small effects that improves product presentations and the overall reading experience are the main reasons for selecting the Lacrosse 2010 Catalog as the winner. Not only does the catalog look great - the overall Click-through rate exceeds 25 % showing that readers are highly engaged and find something interesting in the interactive catalog. http://www.junta42.com/community/article.aspx?Url=Lacrosse_Catalog_Awarded_as_Zmag_of_the_Month&Id=5741 Tue, 16 Mar 2010 06:00:00 GMT A recent study called called “The Global Social Media Check-Up”, found that 79% of the Fortune 100 companies use at least one of the four top social media platforms. Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model. Also includes the slide show of the study results. http://www.junta42.com/community/article.aspx?Url=How_Fortune_100_Companies_are_Leveraging_Social_Media_Infographic&Id=5740 Mon, 15 Mar 2010 06:00:00 GMT Here are a few tips for your blog that will not only give you a tested and proven guideline but should improve your efficiency and quality of output. Includes creating a schedule and planning ahead but also incorporates the value in writing offline. Discusses the use of photos, videos, networking and promotion. http://www.junta42.com/community/article.aspx?Url=SXSW_Live_Blogging_Tips_for_Content_Marketing_&Id=5739 Mon, 15 Mar 2010 06:00:00 GMT This post describes four pieces of the puzzle that brands can mesh with social media to maximize results. Includes cause marketing, the offline world, media coverage and technology. http://www.junta42.com/community/article.aspx?Url=4_Ways_to_Effectively_Use_Social_Media_as_a_Catalyst&Id=5738 Mon, 15 Mar 2010 06:00:00 GMT Choice is so important but it's also a necessity: if your business only uses a few interaction channels you just don't connect with everyone and you're not there where your customers, prospects or brand lovers are. See the analogy in relation to Starbucks, which clearly explains the need to be sure you are reaching your prospects and clients in the way that they are going to be looking for you (not the way you want them to look!) http://www.junta42.com/community/article.aspx?Url=Social_media_marketing_choice_and_Starbucks&Id=5737 Mon, 15 Mar 2010 06:00:00 GMT Successful social media marketing requires people who understand it, embrace it, and know how to work within the culture and technology. People need to understand the lifecycle and the types of community involved in social media to better understand the opportunities and the risks. Roles should be well-defined and documented. Everyone on the team must be on board with his or her roles and responsibilities. http://www.junta42.com/community/article.aspx?Url=Staffing_Guidelines_for_Social_Media_Marketing&Id=5736 Sun, 14 Mar 2010 06:00:00 GMT This question posted on a Linkedin group has raised numerous perspectives and opinions. See a summary of the responses as well as the additional questions being asked from this discussion. http://www.junta42.com/community/article.aspx?Url=Can_Social_Media_CoExist_with_Traditional_Marketing&Id=5735 Fri, 12 Mar 2010 06:00:00 GMT Very detailed and comprehensive post explaining how everything begins with enhancing and optimizing connections and experiences for the social web. The key is to incite participation and sharing…on our site as well as across the most active social networks that are material to our business strategy. Includes numerous visuals and references. http://www.junta42.com/community/article.aspx?Url=10_Steps_for_Optimizing_the_Brand_for_Social_Search&Id=5734 Fri, 12 Mar 2010 06:00:00 GMT Newsrooms that once functioned under a cloud of cigarette smoke now work in a cloud computing environment. Writers who once tucked a reporter’s notebook in their back pocket now wield a digital voice recorder or a Flip camcorder. Editors who once redlined copy and haggled over how headlines matched the lead art now stress over Web analytics and keyword selection. Here’s a chronology of this journalist’s journey from wide-eyed reporter to squint-eyed digital retread. http://www.junta42.com/community/article.aspx?Url=The_evolution_of_the_editor_19822010&Id=5733 Fri, 12 Mar 2010 06:00:00 GMT Paul Verna, senior analyst at eMarketer, talks to Media Life about the iPad, its potential for advertising, and the future of newspaper paywalls. A new report from eMarketer examines paid e-publishing content for books, magazines and newspapers. It concludes that while e-books will continue to show strong growth over the next few years, the digital future is murkier for newspapers and magazines, which are still trying to figure out how to monetize themselves online. http://www.junta42.com/community/article.aspx?Url=What_the_iPad_could_mean_for_print_&Id=5732 Fri, 12 Mar 2010 06:00:00 GMT The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful. Includes a screen shots of each tool with a more detailed description of how you might use them. http://www.junta42.com/community/article.aspx?Url=11_Free_Social_Media_Optimization_Tools_&Id=5731 Thu, 11 Mar 2010 06:00:00 GMT Video for service providers to disseminate information on how consumers can find the content they are producing. Includes an explanation of how Cisco is also using this model with their social media and content marketing strategies. http://www.junta42.com/community/article.aspx?Url=Ciscos_Exponential_Marketing_in_Action_&Id=5730 Thu, 11 Mar 2010 06:00:00 GMT From the characteristics of a corporate blogger to how to get started, this post contains helpful information whether you are in the planning stages or looking for new ways to find content for an existing blog. http://www.junta42.com/community/article.aspx?Url=Who_should_blog_for_my_company&Id=5729 Thu, 11 Mar 2010 06:00:00 GMT Four factors in developing marketing objectives for a custom content marketing plan 1. Knowing your audience 2. Resources to hand 3. Landscape assessment 4. Digital objectives http://www.junta42.com/community/article.aspx?Url=Four_Factors_in_Developing_Marketing_Objectives_for_Your_Custom_Content_Plan&Id=5728 Thu, 11 Mar 2010 06:00:00 GMT It’s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they’ve purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has impacted your customer’s value perception? How are you going to improve the customer experience to optimize your products and services? Because of the many factors contributing to consumer’s buying pattern and media habits; there is no silver bullet to improve customer experience. Instead, the goal is to minimize wasteful spending while learning to invest in the drivers of customer satisfaction from desirable customer interaction. Do you know what makes your customer tick? http://www.junta42.com/community/article.aspx?Url=Customer_Experience_Do_You_Really_Know_Your_Audience&Id=5727 Thu, 11 Mar 2010 06:00:00 GMT The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media reported was worth $720 million. http://www.junta42.com/community/article.aspx?Url=NFL_signs_mobile_phone_deal_with_Verizon_Wireless&Id=5725 Wed, 10 Mar 2010 06:00:00 GMT Chevrolet, which has signed as exclusive automotive sponsor of SXSW music, film and interactive festival for the next three years, will use its freshman presence there this week to tout such vehicles as the Camaro, Volt and Cruze, and to get ideas on best practices and emerging technologies in social media from the intelligentsia who attend. They will also test three social media applications at the event. See what they are and how it should improve the attendees experience at the event. http://www.junta42.com/community/article.aspx?Url=Chevy_To_Test_Social_Media_Waters_At_SXSW&Id=5724 Wed, 10 Mar 2010 06:00:00 GMT Video interview with Scott Monty who talks about the place for social media with Ford’s new product lines, local social media work with Chapter 2 of the Fiesta movement and advice for companies on empowering communities. http://www.junta42.com/community/article.aspx?Url=Social_Media__Scott_Monty__Ford_Motor_Company_&Id=5723 Wed, 10 Mar 2010 06:00:00 GMT Golf has a lot in common with the B2B marketing-to-sales process. See examples in this post such as 'marketing tees it up and takes a swing' and 'the lower the handicap, the shorter the sales cycle'. Read more to see what you companies handicap is and what you can do to improve your score. http://www.junta42.com/community/article.aspx?Url=Why_Sales_and_Marketing_Alignment_is_Like_Golf&Id=5722 Wed, 10 Mar 2010 06:00:00 GMT The tide of technological change continues to mold the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than on print. http://www.junta42.com/community/article.aspx?Url=2010_landmark_year_as_online_ad_spending_overtakes_print_&Id=5721 Wed, 10 Mar 2010 06:00:00 GMT A big ad in the Yellow Pages used to be very important to getting buyers. Now consumers are turning more to the internet for resources and information. See how even small companies can be big players on the internet, unlike the yellow pages where you had to spend a lot of money on the big ads. http://www.junta42.com/community/article.aspx?Url=Why_the_Demise_of_the_Yellow_Pages_is_Great_for_Small_Business_Marketing&Id=5720 Wed, 10 Mar 2010 06:00:00 GMT Increasingly, contextual advertising models are sprouting up in non-digital channels. This post looks at new initiatives in contextual advertising, from TV to radio. http://www.junta42.com/community/article.aspx?Url=Contextual_Advertising_Moving_Beyond_the_Web&Id=5719 Wed, 10 Mar 2010 06:00:00 GMT Learning to tell stories is a powerful approach is business and in life. See the example in this post which explains why this is so important for lead generation and your companies brand. http://www.junta42.com/community/article.aspx?Url=The_Power_of_Great_StoryTelling&Id=5717 Tue, 09 Mar 2010 06:00:00 GMT Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the rise of spending by marketers on content marketing and on the spending for branded content. See the statistics in this post. http://www.junta42.com/community/article.aspx?Url=Custom_content_More_effective_than_advertising_and_on_the_rise&Id=5716 Tue, 09 Mar 2010 06:00:00 GMT Strategic content development is essentially comparable to the process of asking a girl out and developing a relationship. The following strategy outlined below includes four distinct phases: Discovery & Logistics, Creation, Execution and Maintenance. This post explains these three phases. http://www.junta42.com/community/article.aspx?Url=How_Strategic_Content_Development_is_Like_Asking_Out_a_Girl&Id=5715 Tue, 09 Mar 2010 06:00:00 GMT