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<rss version="2.0"><channel><title>Latest Popular articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Tue, 30 Sep 2008 23:45:02 EST</pubDate><item><title>Dawn of the Inbound Marketing Agency</title><link>http://www.junta42.com/content/Dawn_of_the_Inbound_Marketing_Agency</link><description><![CDATA[Innovative PR firms are emerging to meet growing demand for Internet-based expertise and services.  They are being informally referred to as “wired PR firms,” “digital PR firms” and “Internet PR firms,” will redefine the industry, and, in the process, give birth to a new category of agency — the inbound marketing agency.  

This post looks at the impact of technology and social media, explains in detail what inbound marketing is and what it would look like and includes comments from the ...]]></description><guid>http://www.junta42.com/content/Dawn_of_the_Inbound_Marketing_Agency</guid><pubDate>Sun, 21 Sep 2008 20:46:55 EST</pubDate></item><item><title>The 10 Strengths of the Agency of the Future</title><link>http://www.junta42.com/content/The_10_Strengths_of_the_Agency_of_the_Future</link><description><![CDATA[This Convince and Convert blog post is the result of a survey from Sapient of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).  Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.  Includes digital, branding and much ]]></description><guid>http://www.junta42.com/content/The_10_Strengths_of_the_Agency_of_the_Future</guid><pubDate>Sun, 21 Sep 2008 20:51:25 EST</pubDate></item><item><title>List of Corporate Social Media Examples Continues to Grow</title><link>http://www.junta42.com/content/List_of_Corporate_Social_Media_Examples_Continues_to_Grow</link><description><![CDATA[If you are interested in a broad overview of what's happening in social media from a corporate and brand perspective then you need to check out Peter Kim's list.   This A-Z List of Social Media Marketing Examples is definitely well worth ]]></description><guid>http://www.junta42.com/content/List_of_Corporate_Social_Media_Examples_Continues_to_Grow</guid><pubDate>Fri, 12 Sep 2008 18:06:26 EST</pubDate></item><item><title>Shoe Circus is just like a mini-mall for shoes</title><link>http://www.junta42.com/content/Shoe_Circus_is_just_like_a_mini_mall_for_shoes</link><description><![CDATA[Lots of buzz about this great ad that features Bill Gates and Jerry Seinfeld at the Shoe Circus Store.  I found Rex Hammock's take on it the funniest by far.  Includes the 90 second video.  If you haven't seen this ad it is well worth the ]]></description><guid>http://www.junta42.com/content/Shoe_Circus_is_just_like_a_mini_mall_for_shoes</guid><pubDate>Mon, 8 Sep 2008 00:55:20 EST</pubDate></item><item><title>Marketers as Publishers</title><link>http://www.junta42.com/content/Marketers_as_Publishers</link><description><![CDATA[Marketers have been creating content in all sorts of media in all kinds of channels since the beginning. But now that virtually every brand, manufacturer, service, and product you can think of is online (and likely runs its own Web site), content has blown wide open. Almost anyone involved in any type of online business can no longer hope to survive without a solid content strategy.

In other words, if you're a marketer, you're also a publisher. It's high time you realized it and began to ...]]></description><guid>http://www.junta42.com/content/Marketers_as_Publishers</guid><pubDate>Fri, 12 Sep 2008 02:51:41 EST</pubDate></item><item><title>Online content  never dies</title><link>http://www.junta42.com/content/Online_content_never_dies</link><description><![CDATA[Some great examples of how to obtain content and how to reuse content.  One idea is that of interviews with staff who don't have time for white papers.  Another is how askPatty.com delivers their message and how Wikipedia continues to refine and ]]></description><guid>http://www.junta42.com/content/Online_content_never_dies</guid><pubDate>Tue, 16 Sep 2008 01:51:08 EST</pubDate></item><item><title>Low Budget Brand Building Tips</title><link>http://www.junta42.com/content/Low_Budget_Brand_Building_Tips</link><description><![CDATA[Here is a list of eleven brand building ideas, strategies and resources that can help you enhance and establish your brand on a limited budget.  Includes keywords, story, partnership, reputation, advertising and ]]></description><guid>http://www.junta42.com/content/Low_Budget_Brand_Building_Tips</guid><pubDate>Fri, 12 Sep 2008 18:19:52 EST</pubDate></item><item><title>NY Islanders Blog Box - a bold move into social media</title><link>http://www.junta42.com/content/NY_Islanders_Blog_Box_a_bold_move_into_social_media</link><description><![CDATA[David Meerman Scott relates a great example of how one group, the New York Islanders, totally embraced social media by inviting bloggers in like the press, giving them full stat sheets, access to practices and interviews and more.  Makes you wonder what bloggers can do for ]]></description><guid>http://www.junta42.com/content/NY_Islanders_Blog_Box_a_bold_move_into_social_media</guid><pubDate>Mon, 1 Sep 2008 14:54:01 EST</pubDate></item><item><title>Video Is Not About You</title><link>http://www.junta42.com/content/Video_Is_Not_About_You</link><description><![CDATA[In some cases, video is the best medium for content marketing.  Make sure that the content is completely focused on your customer's needs, and not what you want to tell people about ]]></description><guid>http://www.junta42.com/content/Video_Is_Not_About_You</guid><pubDate>Wed, 3 Sep 2008 00:37:31 EST</pubDate></item><item><title>Marketing Content Salespeople Actually Use</title><link>http://www.junta42.com/content/Marketing_Content_Salespeople_Actually_Use</link><description><![CDATA[If your salespeople are recreating marketing content to suit their needs, there is something you can do to provide content that actually works for them and reduces the time they spend creating their own ]]></description><guid>http://www.junta42.com/content/Marketing_Content_Salespeople_Actually_Use</guid><pubDate>Wed, 3 Sep 2008 21:45:18 EST</pubDate></item></channel></rss>
