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<rss version="2.0"><channel><title>Latest eNewsletters/eZines articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Wed, 1 Oct 2008 00:01:46 EST</pubDate><item><title>The 4 Best Ways to Generate Leads with eMedia Custom Content</title><link>http://www.junta42.com/content/The_4_Best_Ways_to_Generate_Leads_with_eMedia_Custom_Content</link><description><![CDATA[Nice overview of four solid lead generating initiatives that you can add to your marketing program: Content Portal/eNewsletter program, eBooks, digital magazines, and webcasts/web ]]></description><guid>http://www.junta42.com/content/The_4_Best_Ways_to_Generate_Leads_with_eMedia_Custom_Content</guid><pubDate>Tue, 3 Jul 2007 03:22:50 EST</pubDate></item><item><title>The Truth Behind Email Marketing Metrics</title><link>http://www.junta42.com/content/The_Truth_Behind_Email_Marketing_Metrics</link><description><![CDATA[Excellent overview about email marketing.  Includes optimum circulation size (for publishers), average open rates, and acceptable click-through ]]></description><guid>http://www.junta42.com/content/The_Truth_Behind_Email_Marketing_Metrics</guid><pubDate>Fri, 6 Jul 2007 22:19:10 EST</pubDate></item><item><title>Alternatives to eNewsletters</title><link>http://www.junta42.com/content/Alternatives_to_eNewsletters</link><description><![CDATA[Karen Talavera from Synchronicity Marketing shares a few easier alternatives than the resources needed to create and sustain an ongoing eNewsletter content ]]></description><guid>http://www.junta42.com/content/Alternatives_to_eNewsletters</guid><pubDate>Sun, 8 Jul 2007 14:04:12 EST</pubDate></item><item><title>Content that Convinces: 4 Tips for Email Marketing</title><link>http://www.junta42.com/content/Content_that_Convinces_4_Tips_for_Email_Marketing</link><description><![CDATA[Four tips you can't live without if you are an email marketer: 1. Focus on the reader,
2. Focus on the benefits to the reader of what you are offering, 3. Write to inform and educate, not to tell or sell, 4. Write to build a long-term relationship not a one-night stand. Even though times have changed, these steps have held true since the ]]></description><guid>http://www.junta42.com/content/Content_that_Convinces_4_Tips_for_Email_Marketing</guid><pubDate>Mon, 9 Jul 2007 12:14:58 EST</pubDate></item><item><title>Building Traffic with Article and Ezine Marketing</title><link>http://www.junta42.com/content/Building_Traffic_with_Article_and_Ezine_Marketing</link><description><![CDATA[Direct link to a white paper pdf all about article marketing. A must read for anyone to is looking at producing an ]]></description><guid>http://www.junta42.com/content/Building_Traffic_with_Article_and_Ezine_Marketing</guid><pubDate>Mon, 9 Jul 2007 12:28:10 EST</pubDate></item><item><title>Ezine or Blog? Which &amp; Why</title><link>http://www.junta42.com/content/Ezine_or_Blog_Which_Why</link><description><![CDATA[Blurb from the post: "Traditionally, e-zines would include well thought out, comprehensive articles, while blogs tended to feature shorter, more focused thoughts. While e-mail newsletters and blogs with RSS feeds do seem somewhat redundant, redundant communication is probably more realistic these days than expecting everyone to prefer and read the same communication ]]></description><guid>http://www.junta42.com/content/Ezine_or_Blog_Which_Why</guid><pubDate>Mon, 9 Jul 2007 12:31:19 EST</pubDate></item><item><title>Build Long-Lasting Customer Relationships Via E-Mail</title><link>http://www.junta42.com/content/Build_Long_Lasting_Customer_Relationships_Via_E_Mail</link><description><![CDATA[Uncovers four easy steps to create long-term relationships with customers through the use of email communications/marketing. The steps include: 1) Creating a list of people that want to hear from you, 2) Make your readers want more, 3) Decide when you want to communicate and stick with it, and 4) Create a two-way ]]></description><guid>http://www.junta42.com/content/Build_Long_Lasting_Customer_Relationships_Via_E_Mail</guid><pubDate>Tue, 9 Oct 2007 14:53:34 EST</pubDate></item><item><title>Design strategies for e-mail marketing success</title><link>http://www.junta42.com/content/Design_strategies_for_e_mail_marketing_success</link><description><![CDATA[12 steps regarding the design of an email newsletter that can assist in your custom publishing/content marketing initiatives.  Includes logo placement, call to action, content creation and above the fold design ]]></description><guid>http://www.junta42.com/content/Design_strategies_for_e_mail_marketing_success</guid><pubDate>Mon, 15 Oct 2007 12:07:06 EST</pubDate></item><item><title>How to Increase Your Newsletter Subscriber List</title><link>http://www.junta42.com/content/How_to_Increase_Your_Newsletter_Subscriber_List</link><description><![CDATA[An article about the importance of newsletters, the benefits and the advantages, giving some advice on how to have a quality subscriber list, and how to search for new ]]></description><guid>http://www.junta42.com/content/How_to_Increase_Your_Newsletter_Subscriber_List</guid><pubDate>Tue, 5 Feb 2008 23:14:37 EST</pubDate></item><item><title>The R’s of e-mail marketing success</title><link>http://www.junta42.com/content/The_R_s_of_e_mail_marketing_success</link><description><![CDATA[Nice overview of email marketing 101 that delivers eight R's to consider in any successful email marketing campaign.  From DM ]]></description><guid>http://www.junta42.com/content/The_R_s_of_e_mail_marketing_success</guid><pubDate>Wed, 11 Jul 2007 12:16:19 EST</pubDate></item><item><title>eNewsletter Notes: Catch and Release Tips for E-Mail Marketing</title><link>http://www.junta42.com/content/eNewsletter_Notes_Catch_and_Release_Tips_for_E_Mail_Marketing</link><description><![CDATA[Excellent overview of email newsletter best practices. Includes tips on how to best grow a subscriber list, content quality keys, tracking results, and how to avoid becoming a ]]></description><guid>http://www.junta42.com/content/eNewsletter_Notes_Catch_and_Release_Tips_for_E_Mail_Marketing</guid><pubDate>Fri, 13 Jul 2007 02:33:50 EST</pubDate></item><item><title>How Mobile Devices Affect your Email Marketing</title><link>http://www.junta42.com/content/How_Mobile_Devices_Affect_your_Email_Marketing</link><description><![CDATA[An often overlooked concept when considering a launch or improvement of a corporate enewsletter. The article quotes that 64% of b2b decision makers read enewsletters on their mobile devices. The article also provides ideas for how to position your content within enewsletters to make sure it's readable to the ]]></description><guid>http://www.junta42.com/content/How_Mobile_Devices_Affect_your_Email_Marketing</guid><pubDate>Fri, 13 Jul 2007 03:01:58 EST</pubDate></item><item><title>E-mail marketing secrets and lies: Avoiding the red X</title><link>http://www.junta42.com/content/E_mail_marketing_secrets_and_lies_Avoiding_the_red_X</link><description><![CDATA[One secret and one lie about email marketing programs courtesy of Scott Madlener, exec VP- interactive strategy at interactive marketing agency Performance Communications Group ]]></description><guid>http://www.junta42.com/content/E_mail_marketing_secrets_and_lies_Avoiding_the_red_X</guid><pubDate>Fri, 13 Jul 2007 15:51:43 EST</pubDate></item><item><title>Best practices for sizing up e-mail</title><link>http://www.junta42.com/content/Best_practices_for_sizing_up_e_mail</link><description><![CDATA[Stefan Pollard, director of consulting services at e-mail software and solutions provider EmailLabs, discusses some of the top size issues that marketers need to be aware of in this BtoB magazine article. Includes five key ]]></description><guid>http://www.junta42.com/content/Best_practices_for_sizing_up_e_mail</guid><pubDate>Fri, 20 Jul 2007 02:52:12 EST</pubDate></item><item><title> 11 quick (and good) content ideas for your Enewsletter</title><link>http://www.junta42.com/content/11_quick_and_good_content_ideas_for_your_Enewsletter</link><description><![CDATA[Includes content ideas such as 8 questions you have asked your clients in the past, recommended books and resources, and user-generated content ideas.  Good article if you are in a rut to find ideas for your content ]]></description><guid>http://www.junta42.com/content/11_quick_and_good_content_ideas_for_your_Enewsletter</guid><pubDate>Tue, 4 Sep 2007 13:10:48 EST</pubDate></item><item><title>Improve Your Permission-Based Email Marketing Today</title><link>http://www.junta42.com/content/Improve_Your_Permission_Based_Email_Marketing_Today</link><description><![CDATA["E-mail marketing can be one of the most effective sales and relationship building tools in your marketing strategy. In this post, I’d like to stress the points of: 1. Why in-house email marketing is important, 2. Effectively using your in-house list, and 3. Building your existing list on a consistent basis." A very comprehensive article to kick your enewsletters into high ]]></description><guid>http://www.junta42.com/content/Improve_Your_Permission_Based_Email_Marketing_Today</guid><pubDate>Mon, 9 Jul 2007 14:31:25 EST</pubDate></item><item><title>The (Marketing) Magic of E-mail: Nine Ways to Make This Revolutionary Marketing Tool Work for You</title><link>http://www.junta42.com/content/The_Marketing_Magic_of_E_mail_Nine_Ways_to_Make_This_Revolutionary_Marketing_Tool_Work_for_You</link><description><![CDATA[Nine steps to email marketing and enewsletter bliss.  Taken from the book "E-mail Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level". Good for beginners and experts at crafting the perfect email newsletter process and execution ]]></description><guid>http://www.junta42.com/content/The_Marketing_Magic_of_E_mail_Nine_Ways_to_Make_This_Revolutionary_Marketing_Tool_Work_for_You</guid><pubDate>Mon, 9 Jul 2007 15:14:05 EST</pubDate></item><item><title>TOP 7 SECRETS of a great microsite - How Long Should Online Copy Be?</title><link>http://www.junta42.com/content/TOP_7_SECRETS_of_a_great_microsite_How_Long_Should_Online_Copy_Be</link><description><![CDATA["People new to direct marketing are a bit reluctant to send long letters for fear of "boring" their prospective customers. And that sounds like a valid point indeed in this day and age of soundbites, short YouTube clips and lightning-fast music video editing. A lot of consumers have very short attention spans. However, there are also a lot of vendors making serious money by sending really long sales ]]></description><guid>http://www.junta42.com/content/TOP_7_SECRETS_of_a_great_microsite_How_Long_Should_Online_Copy_Be</guid><pubDate>Mon, 9 Jul 2007 15:37:45 EST</pubDate></item><item><title>11 Quick (and Good) Content Ideas for Your Ezine or Website</title><link>http://www.junta42.com/content/11_Quick_and_Good_Content_Ideas_for_Your_Ezine_or_Website</link><description><![CDATA["Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a ...]]></description><guid>http://www.junta42.com/content/11_Quick_and_Good_Content_Ideas_for_Your_Ezine_or_Website</guid><pubDate>Mon, 9 Jul 2007 16:02:38 EST</pubDate></item><item><title>Best practices: Using polls in e-mail marketing</title><link>http://www.junta42.com/content/Best_practices_Using_polls_in_e_mail_marketing</link><description><![CDATA["Several times each month, the 6,500 people on ProofreadNOW.com’s opt-in subscriber list have a chance to share their opinions. That’s when the company, which provides proofreading services to marketers, includes fun, topical polls along with its usual editorial content. The polls are designed to increase readership and stickiness, said Phil Jamieson, president of the Topsfield, Mass.-based company. Jamieson and Jordan Ayan, the founder of SubscriberMail, provide these tips to help you add ...]]></description><guid>http://www.junta42.com/content/Best_practices_Using_polls_in_e_mail_marketing</guid><pubDate>Mon, 9 Jul 2007 16:06:44 EST</pubDate></item><item><title>Reputation, Not Content, is Key to Deliverability</title><link>http://www.junta42.com/content/Reputation_Not_Content_is_Key_to_Deliverability</link><description><![CDATA[Four excellent, easy to do rules for your email marketing that will help insure that your emails continue to get delivered to the targeted names you need them ]]></description><guid>http://www.junta42.com/content/Reputation_Not_Content_is_Key_to_Deliverability</guid><pubDate>Mon, 9 Jul 2007 19:15:13 EST</pubDate></item><item><title>Takeaways From The Email Evolution Conference</title><link>http://www.junta42.com/content/Takeaways_From_The_Email_Evolution_Conference</link><description><![CDATA[500 people attended the first annual Email Evolution Conference.  This post shares the authors take on important points from the event.  Ideas include authenticating domains, making subscribing easy, and not fixating on list ]]></description><guid>http://www.junta42.com/content/Takeaways_From_The_Email_Evolution_Conference</guid><pubDate>Sat, 23 Feb 2008 01:52:44 EST</pubDate></item><item><title>Here’s a terrific eNewsletter–and Why It’s So Effective!</title><link>http://www.junta42.com/content/Here_s_a_terrific_eNewsletter_and_Why_It_s_So_Effective</link><description><![CDATA[Perfectly Targeted Content for its Readers.

If you’ve ever written a book or thought seriously about writing a book,you may have some idea of how daunting the process can be. Of course, the writing itself is difficult enough—as my co-author Joe Pulizzi and I have come to learn. One really complicated part, however, is figuring out how to get your book produced and marketed. That’s where BookSurge, an Amazon.com service, enters the picture. Here’s why it’s newsletter is so ]]></description><guid>http://www.junta42.com/content/Here_s_a_terrific_eNewsletter_and_Why_It_s_So_Effective</guid><pubDate>Wed, 14 Nov 2007 21:16:37 EST</pubDate></item><item><title>Here’s a Content Rich eNewsletter that Connects with Readers</title><link>http://www.junta42.com/content/Here_s_a_Content_Rich_eNewsletter_that_Connects_with_Readers</link><description><![CDATA[Solopreneur Mitch York reaches out with relevant business content.
Because it’s new, Mitch has relatively few tangible results to point to in terms of its success.  So we will follow it with interest in the months and years to come. Even as a new product, however, I believe it’s an excellent example of what an eNewsletter should ]]></description><guid>http://www.junta42.com/content/Here_s_a_Content_Rich_eNewsletter_that_Connects_with_Readers</guid><pubDate>Thu, 31 Jan 2008 21:48:08 EST</pubDate></item><item><title>Stunning Visuals and Crisp Copy Make for a Must Read ENewsletter</title><link>http://www.junta42.com/content/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter</link><description><![CDATA[Trendspottings does it right. By emulating their approach you can improve your eNewsletter results.

We’ve written about the great work that Noise Inc. did for the ‘Tween Waters Inn on Sanibel Island, Florida. They took a website with a minimal visuals and transformed it by using evocative imagery to create the portrait of a fantastical getaway in a tropical paradise.

They take an equally powerful visual approach in their newsletter, Trendspottings. Here are the elements that make their ...]]></description><guid>http://www.junta42.com/content/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter</guid><pubDate>Sun, 23 Mar 2008 21:40:54 EST</pubDate></item><item><title>How a Simple Newsletter Design Tweak Turned Red Xs Into an Asset </title><link>http://www.junta42.com/content/How_a_Simple_Newsletter_Design_Tweak_Turned_Red_Xs_Into_an_Asset</link><description><![CDATA[MarketingSherpa case study on a newsletter redesign to make is less dependent on images.  Good basic how-to for anyone running an enewsletter or marketing campaign.  The difference between emedia and print media pieces is one that really can trip up the publisher without a lot of experience in it and assumes everyone sees the message the same.  Also the testing metric -- or one similar to it -- is a good best practice to add.  ]]></description><guid>http://www.junta42.com/content/How_a_Simple_Newsletter_Design_Tweak_Turned_Red_Xs_Into_an_Asset</guid><pubDate>Sat, 11 Aug 2007 02:04:16 EST</pubDate></item><item><title>7 Tips for Increasing Your Open Rates and Site Traffic</title><link>http://www.junta42.com/content/7_Tips_for_Increasing_Your_Open_Rates_and_Site_Traffic</link><description><![CDATA[Don Nicholas, editor and managing director for the Mequoda Group, says he has clients today who can prove that between 70% and 80% of every dollar they generate starts in an email newsletter.  Here are recommendations he offers for exploiting the value of email newsletters and building web traffic.  ]]></description><guid>http://www.junta42.com/content/7_Tips_for_Increasing_Your_Open_Rates_and_Site_Traffic</guid><pubDate>Thu, 7 Feb 2008 02:20:59 EST</pubDate></item><item><title>How to Send an E-mail Newsletter Your Customers Will Love</title><link>http://www.junta42.com/content/How_to_Send_an_E_mail_Newsletter_Your_Customers_Will_Love</link><description><![CDATA[Newsletter 101 information for getting your audience to open and read your enewsletter.  How to toot your horn softly and tailor your content to your customer.  Includes how to avoid landing in the ]]></description><guid>http://www.junta42.com/content/How_to_Send_an_E_mail_Newsletter_Your_Customers_Will_Love</guid><pubDate>Tue, 19 Feb 2008 03:19:33 EST</pubDate></item><item><title>  How-To: 13 Tips for Effective Email Marketing</title><link>http://www.junta42.com/content/How_To_13_Tips_for_Effective_Email_Marketing</link><description><![CDATA[Research shows that most people see spam as email they don't want.  Here are some tips to help get your email read which includes having a trusted brand, making it easy to subscribe and getting in their address books.  ]]></description><guid>http://www.junta42.com/content/How_To_13_Tips_for_Effective_Email_Marketing</guid><pubDate>Thu, 27 Mar 2008 00:59:58 EST</pubDate></item><item><title>Sender-Line Branding Tactics In Retail Emails</title><link>http://www.junta42.com/content/Sender_Line_Branding_Tactics_In_Retail_Emails</link><description><![CDATA[What is more important, the sender name or the subject line?  According to a two click question survey from the Email Experience Council, 55% clearly prefer one over the other.  Article includes good tips for your brand, what to do and what not to do in your ]]></description><guid>http://www.junta42.com/content/Sender_Line_Branding_Tactics_In_Retail_Emails</guid><pubDate>Mon, 21 Apr 2008 01:43:25 EST</pubDate></item><item><title>The e-mail newsletter: a key weapon in your SEO arsenal</title><link>http://www.junta42.com/content/The_e_mail_newsletter_a_key_weapon_in_your_SEO_arsenal</link><description><![CDATA[If you're a b-to-b company or invested in building a brand, a simple but often overlooked way to increase your keyword rankings is to optimize the content of your e-mail newsletter.  This post tells how to get started as well as tips for an optimal newsletter with higher click trough rates.  ]]></description><guid>http://www.junta42.com/content/The_e_mail_newsletter_a_key_weapon_in_your_SEO_arsenal</guid><pubDate>Wed, 21 May 2008 18:41:11 EST</pubDate></item><item><title>Niched Out - check out this enewsletter</title><link>http://www.junta42.com/content/Niched_Out_check_out_this_enewsletter</link><description><![CDATA[This issue of Niched Out is sponsored by NXTBook Media and gives a great example of what you can do with an enewsletter.  Includes a link to a digital brochure.  ]]></description><guid>http://www.junta42.com/content/Niched_Out_check_out_this_enewsletter</guid><pubDate>Thu, 25 Sep 2008 13:10:10 EST</pubDate></item><item><title>Email Builds Brands</title><link>http://www.junta42.com/content/Email_Builds_Brands</link><description><![CDATA[Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and ]]></description><guid>http://www.junta42.com/content/Email_Builds_Brands</guid><pubDate>Thu, 6 Dec 2007 20:37:13 EST</pubDate></item><item><title>Build Links With Your Email Marketing Campaign</title><link>http://www.junta42.com/content/Build_Links_With_Your_Email_Marketing_Campaign</link><description><![CDATA[The email marketing department often keeps away from the SEO and PR department, yet there are some significant opportunities for link building if you know what you're doing! Read this article for tips on leveraging your existing email marketing efforts for ]]></description><guid>http://www.junta42.com/content/Build_Links_With_Your_Email_Marketing_Campaign</guid><pubDate>Thu, 13 Mar 2008 16:26:53 EST</pubDate></item><item><title>How to produce eNewsletters that sell</title><link>http://www.junta42.com/content/How_to_produce_eNewsletters_that_sell</link><description><![CDATA[eNewsletters are an inexpensive and very targeted means of promotion, compared to TV commercials, or advertisements in the printed media. They are, of course, more cost-effective than conventional direct mail. ]]></description><guid>http://www.junta42.com/content/How_to_produce_eNewsletters_that_sell</guid><pubDate>Tue, 20 May 2008 10:16:29 EST</pubDate></item><item><title>How to Turn your eNewsletters into Sales Generation Programmes</title><link>http://www.junta42.com/content/How_to_Turn_your_eNewsletters_into_Sales_Generation_Programmes</link><description><![CDATA[Imagine if you could see inside the minds of your prospects and customers… You’d know what issues they care about most. You’d be able to pinpoint which of your products and services arouse their curiosity. You’d know when they’re most responsive and how to divert their attention away from your ]]></description><guid>http://www.junta42.com/content/How_to_Turn_your_eNewsletters_into_Sales_Generation_Programmes</guid><pubDate>Wed, 21 May 2008 09:55:29 EST</pubDate></item><item><title>10 Guidelines for writing effective eNewsletters</title><link>http://www.junta42.com/content/10_Guidelines_for_writing_effective_eNewsletters</link><description><![CDATA[While success or failure of an eMail newsletter (eNewsletter) should be directly tied to bottom line goals (sales, revenue, etc), there are some things that can help - or hurt - an eNewsletter’s chances of achieving those goals.


We have10 guidelines for designing an effective eNewsletter, to be used with a Mequoda scorecard that will help analyse the eMail newsletters of successful B2B and B2C publishers. ]]></description><guid>http://www.junta42.com/content/10_Guidelines_for_writing_effective_eNewsletters</guid><pubDate>Thu, 22 May 2008 05:24:20 EST</pubDate></item><item><title>How to create a really good e-mail newsletter</title><link>http://www.junta42.com/content/How_to_create_a_really_good_e_mail_newsletter</link><description><![CDATA[There are many factors that make good eNewsletters but there are just two simple maxims: make it easy to use and inviting to ]]></description><guid>http://www.junta42.com/content/How_to_create_a_really_good_e_mail_newsletter</guid><pubDate>Thu, 22 May 2008 05:41:55 EST</pubDate></item><item><title>30 Top Tips for eNewsletter content</title><link>http://www.junta42.com/content/30_Top_Tips_for_eNewsletter_content</link><description><![CDATA[It’s often a challenge to produce relevant and focused content that will keep your regular eNewsletter readers interested. 
This How2Guide outlines 10 Top Tips for content management and 20 Top Tips for specific content ideas to maintain your readers’ ]]></description><guid>http://www.junta42.com/content/30_Top_Tips_for_eNewsletter_content</guid><pubDate>Thu, 22 May 2008 07:17:48 EST</pubDate></item><item><title>Five make or break image blocking factors</title><link>http://www.junta42.com/content/Five_make_or_break_image_blocking_factors</link><description><![CDATA[It's been over two years since we began worrying about blocked images in eMail messages. So where are we today?

The bad news is that many eMail marketers haven't adjusted their designs to address this ]]></description><guid>http://www.junta42.com/content/Five_make_or_break_image_blocking_factors</guid><pubDate>Fri, 23 May 2008 05:50:50 EST</pubDate></item></channel></rss>
