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<rss version="2.0"><channel><title>Latest White Papers articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Tue, 7 Oct 2008 05:22:40 EST</pubDate><item><title>Wooing Customers with White Papers</title><link>http://www.junta42.com/content/Wooing_Customers_with_White_Papers</link><description><![CDATA[A brief Junta42 blog overview on Inc's "Wooing Customers..." short in Inc magazine.  The logistics company LeanLogistics effectively leverages white papers without the help of outside media ]]></description><guid>http://www.junta42.com/content/Wooing_Customers_with_White_Papers</guid><pubDate>Sun, 1 Jul 2007 23:28:00 EST</pubDate></item><item><title>White Papers Most Important to Technology Buyers</title><link>http://www.junta42.com/content/White_Papers_Most_Important_to_Technology_Buyers</link><description><![CDATA["According to a study in February, 2007 by KnowledgeStorm and MarketingSherpa to examine how content development, formatting and targeting affect technology buyers' perceptions of value, 71% of technology buyers say that white papers are the most frequently read form of content, and 57% say they are passed along more than half the time. 75% of marketers include them in their marketing ]]></description><guid>http://www.junta42.com/content/White_Papers_Most_Important_to_Technology_Buyers</guid><pubDate>Fri, 6 Jul 2007 18:46:26 EST</pubDate></item><item><title>White papers: Content that works</title><link>http://www.junta42.com/content/White_papers_Content_that_works</link><description><![CDATA[Marketers wanting to better connect with customers should look into content. ]]></description><guid>http://www.junta42.com/content/White_papers_Content_that_works</guid><pubDate>Fri, 6 Jul 2007 18:47:55 EST</pubDate></item><item><title>How to Use White Papers to Attract Opportunity</title><link>http://www.junta42.com/content/How_to_Use_White_Papers_to_Attract_Opportunity</link><description><![CDATA[Article positions that "If you provide something of value to prospects, they will give you their respect, loyalty, time AND ultimately their business." The author, Michael Stelzner, presents white papers as a core opportunity for marketers and business owners - and common mistakes and solutions to those ]]></description><guid>http://www.junta42.com/content/How_to_Use_White_Papers_to_Attract_Opportunity</guid><pubDate>Fri, 13 Jul 2007 02:52:55 EST</pubDate></item><item><title>Major Study Reveals Marketing Power of White Papers</title><link>http://www.junta42.com/content/Major_Study_Reveals_Marketing_Power_of_White_Papers</link><description><![CDATA[Some very key findings in a Knowledgestorm and MarketingSherpa study, including: White papers are the most frequently read content, white papers are highly viral marketing tools, and that white papers are severely underutilized by marketing departments.  Good ]]></description><guid>http://www.junta42.com/content/Major_Study_Reveals_Marketing_Power_of_White_Papers</guid><pubDate>Mon, 16 Jul 2007 02:04:42 EST</pubDate></item><item><title>White Papers as an Effective B2B Marketing Tactic</title><link>http://www.junta42.com/content/White_Papers_as_an_Effective_B2B_Marketing_Tactic</link><description><![CDATA[A good overview on b2b white papers, and includes five suggestions to help take your marketing white papers to the next level.  A good article to get you ]]></description><guid>http://www.junta42.com/content/White_Papers_as_an_Effective_B2B_Marketing_Tactic</guid><pubDate>Mon, 16 Jul 2007 02:08:31 EST</pubDate></item><item><title>Producing White Papers on BNET</title><link>http://www.junta42.com/content/Producing_White_Papers_on_BNET</link><description><![CDATA[What you need to know. White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available through white papers can strengthen customer ]]></description><guid>http://www.junta42.com/content/Producing_White_Papers_on_BNET</guid><pubDate>Wed, 6 Feb 2008 03:21:28 EST</pubDate></item><item><title>The Buyer-Seller Disconnect White Paper</title><link>http://www.junta42.com/content/The_Buyer_Seller_Disconnect_White_Paper</link><description><![CDATA[This white paper covers the online disconnects between industrial buyers and sellers as revealed in a recent study conducted by ThomasNet and ]]></description><guid>http://www.junta42.com/content/The_Buyer_Seller_Disconnect_White_Paper</guid><pubDate>Wed, 22 Aug 2007 20:50:56 EST</pubDate></item><item><title>Is Your Website Winning Your Business? </title><link>http://www.junta42.com/content/Is_Your_Website_Winning_Your_Business</link><description><![CDATA[Be Sure Your Website Has What It Takes to Sell to Industrial Buyers.

Learn the do's and don'ts of creating an industrial website that sets you apart from the competition and helps you increase sales. ]]></description><guid>http://www.junta42.com/content/Is_Your_Website_Winning_Your_Business</guid><pubDate>Thu, 23 Aug 2007 20:38:35 EST</pubDate></item><item><title>Net Promoter and the Value of WOM</title><link>http://www.junta42.com/content/Net_Promoter_and_the_Value_of_WOM</link><description><![CDATA[Consumers have always trusted the opinions of family and friends when it comes to rating, reviewing and discussing brands. Now the web has hugely amplified the power and reach of WOM. Brands should utilize Net Promoter to understand what their customers really think of ]]></description><guid>http://www.junta42.com/content/Net_Promoter_and_the_Value_of_WOM</guid><pubDate>Mon, 31 Mar 2008 01:29:03 EST</pubDate></item></channel></rss>
