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<rss version="2.0"><channel><title>Latest Social Content Marketing articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Mon, 21 Jul 2008 00:56:47 EST</pubDate><item><title> The Big Idea Behind Social Commerce</title><link>http://www.junta42.com/content/The_Big_Idea_Behind_Social_Commerce</link><description><![CDATA[A nice overview of "social commerce" and how corporations need to look at the objectives of creating a social content marketing tool before jumping in.  ]]></description><guid>http://www.junta42.com/content/The_Big_Idea_Behind_Social_Commerce</guid><pubDate>Thu, 5 Jul 2007 14:53:49 EST</pubDate></item><item><title>5 Rules of Social Media Optimization (SMO)</title><link>http://www.junta42.com/content/5_Rules_of_Social_Media_Optimization_SMO</link><description><![CDATA[If you are getting into the social media game, check out these rules to live ]]></description><guid>http://www.junta42.com/content/5_Rules_of_Social_Media_Optimization_SMO</guid><pubDate>Thu, 5 Jul 2007 15:48:25 EST</pubDate></item><item><title>Marketing in Second Life</title><link>http://www.junta42.com/content/Marketing_in_Second_Life</link><description><![CDATA[Five key points to consider if you are jumping into the Second Life world of ]]></description><guid>http://www.junta42.com/content/Marketing_in_Second_Life</guid><pubDate>Thu, 5 Jul 2007 17:58:20 EST</pubDate></item><item><title>Is Social Media killing Email Marketing?</title><link>http://www.junta42.com/content/Is_Social_Media_killing_Email_Marketing</link><description><![CDATA[Some excellent Q&A on the state of social media and its' effects and integration with RSS and email ]]></description><guid>http://www.junta42.com/content/Is_Social_Media_killing_Email_Marketing</guid><pubDate>Fri, 6 Jul 2007 19:49:28 EST</pubDate></item><item><title>Social Media Marketing (SMO) Services | What You Should Know</title><link>http://www.junta42.com/content/Social_Media_Marketing_SMO_Services_What_You_Should_Know</link><description><![CDATA[Some good basics, and a few service offerings, on what social media marketing is and how exactly you use ]]></description><guid>http://www.junta42.com/content/Social_Media_Marketing_SMO_Services_What_You_Should_Know</guid><pubDate>Sat, 7 Jul 2007 00:25:08 EST</pubDate></item><item><title>Social Media Meets Marketing</title><link>http://www.junta42.com/content/Social_Media_Meets_Marketing</link><description><![CDATA[An overview of an EconSM panel on social media.  Here is the author's take: "One thing became apparent during this panel: the existing (broken, vapid, disposable, push) world of marketing is still alive and kicking on places like MySpace, where it's all about audience size and page views and the existing interruptive, advertising-driven marketing model. While the other members of the panel (outside the rep from MySpace) were saying the right things about conversation and customer connection, I ...]]></description><guid>http://www.junta42.com/content/Social_Media_Meets_Marketing</guid><pubDate>Sun, 8 Jul 2007 20:48:21 EST</pubDate></item><item><title>Business Gets Social: Corporate Web 2.0 Usage is Booming</title><link>http://www.junta42.com/content/Business_Gets_Social_Corporate_Web_2_0_Usage_is_Booming</link><description><![CDATA[Wikis, blogs and social networking – once exclusively the Internet playground for techies, kids, and assorted enthusiasts – are being adopted by corporations at an explosive rate.

The race is on to embrace the power of the web to harness collective intelligence and sell products in new ways. ]]></description><guid>http://www.junta42.com/content/Business_Gets_Social_Corporate_Web_2_0_Usage_is_Booming</guid><pubDate>Mon, 11 Feb 2008 16:33:26 EST</pubDate></item><item><title>You Are What the Web Says You Are: Writers and Social Media</title><link>http://www.junta42.com/content/You_Are_What_the_Web_Says_You_Are_Writers_and_Social_Media</link><description><![CDATA[Regardless of whether or not you believe social media is all buzz or no substance, many people, including myself, feel there is a perception about social media involvement that can affect a writer's business opportunities for good and ]]></description><guid>http://www.junta42.com/content/You_Are_What_the_Web_Says_You_Are_Writers_and_Social_Media</guid><pubDate>Sun, 24 Feb 2008 15:31:46 EST</pubDate></item><item><title>What are the Pros and Cons of LinkedIn?</title><link>http://www.junta42.com/content/What_are_the_Pros_and_Cons_of_LinkedIn</link><description><![CDATA[Professional networking sites, such as LinkedIn.com, have become a valuable place to find new employees, employers or clients, reconnect and strengthen relationships with friends and former colleagues, and get career-related advice.

But the value of any particular site hinges on the number of people using it -- and the quality of those people. Roughly 20 million people have created profiles on LinkedIn. Some sites, like Spoke.com, cater to more specific purposes, even if they have fewer ...]]></description><guid>http://www.junta42.com/content/What_are_the_Pros_and_Cons_of_LinkedIn</guid><pubDate>Tue, 26 Feb 2008 15:46:01 EST</pubDate></item><item><title>Viral marketing in UK will be illegal from May 26th</title><link>http://www.junta42.com/content/Viral_marketing_in_UK_will_be_illegal_from_May_26th</link><description><![CDATA[Almost. According to Revolution magazine, the worthies at the Institute of Practitioners in Advertising are warning that: “commercial communications via the internet will become more strictly regulated and in some cases illegal when new rulings come into force from late ]]></description><guid>http://www.junta42.com/content/Viral_marketing_in_UK_will_be_illegal_from_May_26th</guid><pubDate>Fri, 4 Apr 2008 13:20:17 EST</pubDate></item><item><title>Will UGC and Marketing Mix?</title><link>http://www.junta42.com/content/Will_UGC_and_Marketing_Mix</link><description><![CDATA[In the US, the fastest-growing user-generated content categories since the start of 2008 were watching online video, downloading podcasts, and subscribing to an RSS feed. This article looks at some research on UGC and how marketers are still feeling it out as part of their total marketing ]]></description><guid>http://www.junta42.com/content/Will_UGC_and_Marketing_Mix</guid><pubDate>Wed, 9 Apr 2008 12:38:24 EST</pubDate></item><item><title>Facebook and YouTube blocked by paranoid corporations at their own peril</title><link>http://www.junta42.com/content/Facebook_and_YouTube_blocked_by_paranoid_corporations_at_their_own_peril</link><description><![CDATA[Not sure of how to manage social media usage at the workplace?  Then read this article by David Meerman ]]></description><guid>http://www.junta42.com/content/Facebook_and_YouTube_blocked_by_paranoid_corporations_at_their_own_peril</guid><pubDate>Wed, 2 Jul 2008 15:16:32 EST</pubDate></item><item><title>Facebook Marketing. It Can Be a Good Thing.</title><link>http://www.junta42.com/content/Facebook_Marketing_It_Can_Be_a_Good_Thing</link><description><![CDATA[BusinessWeek post on the benefits of Facebook marketing, including thoughts on behavioral marketing and the public issues that arise regarding Facebook ]]></description><guid>http://www.junta42.com/content/Facebook_Marketing_It_Can_Be_a_Good_Thing</guid><pubDate>Mon, 5 Nov 2007 16:32:54 EST</pubDate></item><item><title>Facebook: Ads Still Interrupt, Even if they Come with a Photo of My Sister</title><link>http://www.junta42.com/content/Facebook_Ads_Still_Interrupt_Even_if_they_Come_with_a_Photo_of_My_Sister</link><description><![CDATA[Facebook's new advertising platform, no matter how targeted or referral-based they may be, still interrupts. This post contends that the solution, for most company's external marketing efforts, may be not to surround the content, but to be the ]]></description><guid>http://www.junta42.com/content/Facebook_Ads_Still_Interrupt_Even_if_they_Come_with_a_Photo_of_My_Sister</guid><pubDate>Wed, 28 Nov 2007 04:16:25 EST</pubDate></item><item><title>Leveraging Social Media Sites for Search Engine Placement - Get Content Found</title><link>http://www.junta42.com/content/Leveraging_Social_Media_Sites_for_Search_Engine_Placement_Get_Content_Found</link><description><![CDATA[The success of social media content placement is NOT dependent on the traffic you receive from that social media site when it comes to search engine results. I would argue that placing your content on social media sites may have more value for search engine optimization than direct traffic from a social media ]]></description><guid>http://www.junta42.com/content/Leveraging_Social_Media_Sites_for_Search_Engine_Placement_Get_Content_Found</guid><pubDate>Thu, 17 Jan 2008 17:59:15 EST</pubDate></item><item><title>15 Fundamental Truths About Social Media Marketing</title><link>http://www.junta42.com/content/15_Fundamental_Truths_About_Social_Media_Marketing</link><description><![CDATA[Here are 15 of the most important things about social media marketing.  If you are at all involved in promoting your or other's content via social media, this is a must ]]></description><guid>http://www.junta42.com/content/15_Fundamental_Truths_About_Social_Media_Marketing</guid><pubDate>Wed, 30 Jan 2008 15:10:51 EST</pubDate></item><item><title>Guerrilla Marketing Tactics for Online Publishers - Video</title><link>http://www.junta42.com/content/Guerrilla_Marketing_Tactics_for_Online_Publishers_Video</link><description><![CDATA[Excellent 7 minute video on ethical ways to promote content on the web. Includes advice on videos, social marketing, search engine optimization, blogging and more.  From Will ]]></description><guid>http://www.junta42.com/content/Guerrilla_Marketing_Tactics_for_Online_Publishers_Video</guid><pubDate>Thu, 7 Feb 2008 15:39:37 EST</pubDate></item><item><title>Intel's Open Port for System Admins</title><link>http://www.junta42.com/content/Intels_Open_Port_for_System_Admins</link><description><![CDATA[Direct link to Intel's "Facebook site for IT and system administrators".  Includes blogs, forums, articles and ]]></description><guid>http://www.junta42.com/content/Intels_Open_Port_for_System_Admins</guid><pubDate>Mon, 11 Feb 2008 16:08:14 EST</pubDate></item><item><title>Primedia Rolls Out Readers' Rides on Auto Sites</title><link>http://www.junta42.com/content/Primedia_Rolls_Out_Readers_Rides_on_Auto_Sites</link><description><![CDATA[Tapping into the popularity of social networking, Primedia Automotive Digital has begun rolling out a feature on its magazine Web sites that will let auto fans show off their rides and communicate with other ]]></description><guid>http://www.junta42.com/content/Primedia_Rolls_Out_Readers_Rides_on_Auto_Sites</guid><pubDate>Fri, 10 Aug 2007 12:03:45 EST</pubDate></item><item><title>Generating Leads With Social Media Content Marketing</title><link>http://www.junta42.com/content/Generating_Leads_With_Social_Media_Content_Marketing</link><description><![CDATA[Excellent overview of the convergence of social media as it pertains to the use of content. The author explains that: "... markets are increasingly driven by content, conversation and community. Instead of flooding the market with pick-up lines, you need to listen, engage and catalyze your customer community. If you do it well, if you have something of real value and interest for your market community, they’ll spread your message for you." Examples are ]]></description><guid>http://www.junta42.com/content/Generating_Leads_With_Social_Media_Content_Marketing</guid><pubDate>Thu, 30 Aug 2007 13:04:21 EST</pubDate></item><item><title>Is It Custom Publishing or Social Media?</title><link>http://www.junta42.com/content/Is_It_Custom_Publishing_or_Social_Media</link><description><![CDATA[Junta42 blog post on how social media is changing the landscape of custom publishing/content marketing. Post includes a review of Chris Kenton's article on "Generating Leads with Social Media." Keys are that effective online custom publishing in a social media context involves not that of a market, but a community, along with the marketer being a deliverer of content and active participant in the community ]]></description><guid>http://www.junta42.com/content/Is_It_Custom_Publishing_or_Social_Media</guid><pubDate>Thu, 30 Aug 2007 15:16:54 EST</pubDate></item><item><title>Six Content Types That Really Grab Diggers' Attention</title><link>http://www.junta42.com/content/Six_Content_Types_That_Really_Grab_Diggers_Attention</link><description><![CDATA[Article revolves around Digg, but can be successful advice for any content marketer. Content types include lists, video, images, tools, tips and APIs. The key to attracting readers, Digg or not, is to first get the reader's attention, then keep it with great content. ]]></description><guid>http://www.junta42.com/content/Six_Content_Types_That_Really_Grab_Diggers_Attention</guid><pubDate>Wed, 5 Sep 2007 13:18:06 EST</pubDate></item><item><title>Online Marketing in a Social Media World: A White Paper</title><link>http://www.junta42.com/content/Online_Marketing_in_a_Social_Media_World_A_White_Paper</link><description><![CDATA[PDF Download of Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers.  This paper reviews early beliefs about interactive marketing, then identifies 5 discrete roles for interactive technology in contemporary life and 5 ways that firms respond. It concludes that the new media are rewarding more participatory, more sincere, and less directive marketing styles than the old broadcast media rewarded. Key concepts include:

    * Successful interactive marketing ...]]></description><guid>http://www.junta42.com/content/Online_Marketing_in_a_Social_Media_World_A_White_Paper</guid><pubDate>Tue, 2 Oct 2007 11:45:48 EST</pubDate></item><item><title>12 Steps To the Interactive Future</title><link>http://www.junta42.com/content/12_Steps_To_the_Interactive_Future</link><description><![CDATA[An article that includes a book excerpt from Larry Weber on "Marketing to the Social Web." These twelve steps are important for any company launching a branded content, custom publishing, or content marketing initiative. The customer is in control, so that means businesses must generate valuable content so the customer has the information to make the best possible ]]></description><guid>http://www.junta42.com/content/12_Steps_To_the_Interactive_Future</guid><pubDate>Wed, 3 Oct 2007 12:39:17 EST</pubDate></item><item><title>Search Engine Marketing With Content - Not Advertising</title><link>http://www.junta42.com/content/Search_Engine_Marketing_With_Content_Not_Advertising</link><description><![CDATA[Quick article on the idea that search engines have holes in them. "The problem is too many steps. You search, you find an online mall; now you are asked to search again, or, worse, fill out a long form: they will harvest your information and sell it to the highest bidder!" Thus, Israeli Rothman, writes that niche communities around content will continue to be created an evolve to fill this search engine ]]></description><guid>http://www.junta42.com/content/Search_Engine_Marketing_With_Content_Not_Advertising</guid><pubDate>Wed, 11 Jul 2007 12:59:13 EST</pubDate></item><item><title>Using Social Networking Sites for Campaigns</title><link>http://www.junta42.com/content/Using_Social_Networking_Sites_for_Campaigns</link><description><![CDATA[An Interview with Carie Lewis, HSUS regarding a case study of one of their campaigns in which they leveraged social media sites. Nice article for those interested in how to mix traditional media with social media to promote a content ]]></description><guid>http://www.junta42.com/content/Using_Social_Networking_Sites_for_Campaigns</guid><pubDate>Thu, 12 Jul 2007 17:38:19 EST</pubDate></item><item><title>Is Your Content Worthy For Social Media Users?</title><link>http://www.junta42.com/content/Is_Your_Content_Worthy_For_Social_Media_Users</link><description><![CDATA[Excellent overview of the social media landscape and how to position your content to generate buzz in social media land. Product-oriented content never makes the cut, which is why corporations must focus on generated truly great, resource-type content to create a content ]]></description><guid>http://www.junta42.com/content/Is_Your_Content_Worthy_For_Social_Media_Users</guid><pubDate>Thu, 12 Jul 2007 18:11:33 EST</pubDate></item><item><title>The Process for Building an Online Community</title><link>http://www.junta42.com/content/The_Process_for_Building_an_Online_Community</link><description><![CDATA[Bud Caddell from Imagination Publishing details a step-by-step process for how to analyze the need for an online community, and what steps to take for executing one that creates results. Excellent starter ]]></description><guid>http://www.junta42.com/content/The_Process_for_Building_an_Online_Community</guid><pubDate>Fri, 20 Jul 2007 13:16:46 EST</pubDate></item><item><title>Is Content Being Dethroned By Social Media?</title><link>http://www.junta42.com/content/Is_Content_Being_Dethroned_By_Social_Media</link><description><![CDATA[Interesting take on the importance of great content vs. a growing internet following. Author suggests that "...It’s like high school all over again. The popular kids get noticed. But there’s good news. You don’t have to be good looking to be popular online." Author also suggests that good content, with the right amount of friends, is better than great content with no ]]></description><guid>http://www.junta42.com/content/Is_Content_Being_Dethroned_By_Social_Media</guid><pubDate>Mon, 23 Jul 2007 13:07:20 EST</pubDate></item><item><title>Second Life Growing in Popularity, Promise</title><link>http://www.junta42.com/content/Second_Life_Growing_in_Popularity_Promise</link><description><![CDATA[Second Life, the virtual 3-D community, continues to grow in popularity, adding 2 million users in just the last few months. This Newsweek articles discusses the online existence and where some of the opportunities for businesses lie. ]]></description><guid>http://www.junta42.com/content/Second_Life_Growing_in_Popularity_Promise</guid><pubDate>Mon, 23 Jul 2007 15:48:28 EST</pubDate></item><item><title>Creators, Critics and Collectors - Creating Social Content</title><link>http://www.junta42.com/content/Creators_Critics_and_Collectors_Creating_Social_Content</link><description><![CDATA[A nice breakout of the three different contributors to creating social media. It's important to consider these three groups and how you might best approach them in your dialogue with customers. ]]></description><guid>http://www.junta42.com/content/Creators_Critics_and_Collectors_Creating_Social_Content</guid><pubDate>Mon, 9 Jul 2007 02:16:18 EST</pubDate></item><item><title>Social Traffic: Useless Gossip or Powerful Word of Mouth</title><link>http://www.junta42.com/content/Social_Traffic_Useless_Gossip_or_Powerful_Word_of_Mouth</link><description><![CDATA[Excellent article that goes deep into engagement as a key to social marketing that works.  Defines engagement and looks and high and low engagement on the social ]]></description><guid>http://www.junta42.com/content/Social_Traffic_Useless_Gossip_or_Powerful_Word_of_Mouth</guid><pubDate>Mon, 9 Jul 2007 12:08:42 EST</pubDate></item><item><title>Marketing through Social Networking Sites</title><link>http://www.junta42.com/content/Marketing_through_Social_Networking_Sites</link><description><![CDATA[Even if you know a little something about what is going on in social media, this link gives you a complete list of social networking players from Flickr to Furl to Stumble ]]></description><guid>http://www.junta42.com/content/Marketing_through_Social_Networking_Sites</guid><pubDate>Mon, 9 Jul 2007 13:37:38 EST</pubDate></item><item><title>Social Media: It’s All About Breadcrumbs and Conversations</title><link>http://www.junta42.com/content/Social_Media_It_s_All_About_Breadcrumbs_and_Conversations</link><description><![CDATA["Think of social media as a three-legged stool. On one leg is conversational marketing. Conversational marketing embraces the fact that the internet is not a one way medium like broadcast. It is a network space where brands can talk to their consumers, consumers can vote and have a say, and share opinions and ideas with each other....The second leg is to create community, which is all about creating context and providing the kindling wood for sparking (typically) short conversations.... ...]]></description><guid>http://www.junta42.com/content/Social_Media_It_s_All_About_Breadcrumbs_and_Conversations</guid><pubDate>Mon, 9 Jul 2007 15:31:43 EST</pubDate></item><item><title>Online Marketing: How User-Generated Content Can Drive Web 2.0 Online Campaigns</title><link>http://www.junta42.com/content/Online_Marketing_How_User_Generated_Content_Can_Drive_Web_2_0_Online_Campaigns</link><description><![CDATA["User-generated content is one of the cornerstones of Web 2.0, evident everywhere you look, from social bookmarking to video sharing, from Wikipedia to MySpace. And now user-generated content (UGC) is also transforming the way we do marketing." This article details ]]></description><guid>http://www.junta42.com/content/Online_Marketing_How_User_Generated_Content_Can_Drive_Web_2_0_Online_Campaigns</guid><pubDate>Mon, 9 Jul 2007 18:38:25 EST</pubDate></item><item><title>Consumer-Generated Content: An Underleveraged Opportunity for Retailers</title><link>http://www.junta42.com/content/Consumer_Generated_Content_An_Underleveraged_Opportunity_for_Retailers</link><description><![CDATA[This article is focused on green retailing, but frankly, all business should look at these stats.  If more than three-quarters of online buyers are influenced by consumer-generated, or user-generated content, are marketers missing out on an opportunity to sell more products and services by leveraging dynamic customer ]]></description><guid>http://www.junta42.com/content/Consumer_Generated_Content_An_Underleveraged_Opportunity_for_Retailers</guid><pubDate>Mon, 9 Jul 2007 19:41:52 EST</pubDate></item><item><title>Hillary Clinton: 2008 Online Marketing Strategies</title><link>http://www.junta42.com/content/Hillary_Clinton_2008_Online_Marketing_Strategies</link><description><![CDATA[Due to name recognition, the Hillary Clinton campaign can get away with a lot more optimization wise than the other candidates.  This post follows in a series looking at the presidential candidates strengths and shortcomings in their online marketing strategy.  ]]></description><guid>http://www.junta42.com/content/Hillary_Clinton_2008_Online_Marketing_Strategies</guid><pubDate>Fri, 15 Feb 2008 01:15:25 EST</pubDate></item><item><title>John McCain: 2008 Online Marketing Strategies</title><link>http://www.junta42.com/content/John_McCain_2008_Online_Marketing_Strategies</link><description><![CDATA[In reviewing John McCain's online marketing strategy this blog post finds that this presidential campaign site has done little SEO wise to improve itself.  This holds true for their PPC, blogging and social media strategy as well.  ]]></description><guid>http://www.junta42.com/content/John_McCain_2008_Online_Marketing_Strategies</guid><pubDate>Fri, 15 Feb 2008 02:01:50 EST</pubDate></item><item><title>Barack Obama: 2008 Online Marketing Strategies</title><link>http://www.junta42.com/content/Barack_Obama_2008_Online_Marketing_Strategies</link><description><![CDATA[Barack Obama has become VERY web savvy, a huge turn around according to this post's author.  The information on Obama's site may not be different from the other candidates, but is presented in a way that sucks you in.  Obama scores high for his online marketing strategy in SEO, social media, PPC and ]]></description><guid>http://www.junta42.com/content/Barack_Obama_2008_Online_Marketing_Strategies</guid><pubDate>Fri, 15 Feb 2008 02:05:23 EST</pubDate></item><item><title>Mike Huckabee: 2008 Online Marketing Strategies</title><link>http://www.junta42.com/content/Mike_Huckabee_2008_Online_Marketing_Strategies</link><description><![CDATA[Easy to navigate, easy to find information and changing every few weeks are the key findings on this presidential campaign candidates site.  Mike Huckabee's site scores average on SEO strategy, but well on blogging, search PPC and social media strategies according to this ]]></description><guid>http://www.junta42.com/content/Mike_Huckabee_2008_Online_Marketing_Strategies</guid><pubDate>Fri, 15 Feb 2008 02:10:13 EST</pubDate></item></channel></rss>
