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<rss version="2.0"><channel><title>Latest PR New Rules articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Tue, 7 Oct 2008 08:38:31 EST</pubDate><item><title>Audio File - The New Rules of Marketing and PR</title><link>http://www.junta42.com/content/Audio_File_The_New_Rules_of_Marketing_and_PR</link><description><![CDATA[Interesting interview with David Meerman Scott on the following abstract topic: "On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader strategist David Meerman Scott, author of The New Rules of Marketing & PR on why you need to change your marketing to deliver compelling content at the moment your audience needs it and in a form they ]]></description><guid>http://www.junta42.com/content/Audio_File_The_New_Rules_of_Marketing_and_PR</guid><pubDate>Wed, 11 Jul 2007 12:25:11 EST</pubDate></item><item><title>How-To: 6 Tips on Writing an Actionable Press Release </title><link>http://www.junta42.com/content/How_To_6_Tips_on_Writing_an_Actionable_Press_Release</link><description><![CDATA[Get journalists to cover your topic.  Follow these six simple steps to a successful press release.  Techniques include assuring that you have news to tell, having a good title, making your content scannable, and use of imagery and ]]></description><guid>http://www.junta42.com/content/How_To_6_Tips_on_Writing_an_Actionable_Press_Release</guid><pubDate>Mon, 10 Mar 2008 20:45:03 EST</pubDate></item><item><title>Shouldn’t a PR Firm Do a Great Job on its own PR? </title><link>http://www.junta42.com/content/Shouldn_t_a_PR_Firm_Do_a_Great_Job_on_its_own_PR</link><description><![CDATA[A high end PR firm, CommuniquePR, misses the boat when it comes to offering content that would underscore its thought leadership.  
We diagnose the problem and offer suggested ]]></description><guid>http://www.junta42.com/content/Shouldn_t_a_PR_Firm_Do_a_Great_Job_on_its_own_PR</guid><pubDate>Thu, 26 Jul 2007 17:44:30 EST</pubDate></item><item><title>How to Make 33,000 Online Impressions with Your News Release!</title><link>http://www.junta42.com/content/How_to_Make_33_000_Online_Impressions_with_Your_News_Release</link><description><![CDATA[When you limit the potential audience for your news release to just the press — and perhaps just the local press, you are ignoring tens of thousands of interested readers.  These days, you can and should paint on a much broader canvas.  In fact, you must reach beyond the traditional press outlets to all of the new influencers(to borrow Paul Gillin’s term) and to prospective customers as well. This much broader audience may very well care about the news you have a share.  We took this newer ...]]></description><guid>http://www.junta42.com/content/How_to_Make_33_000_Online_Impressions_with_Your_News_Release</guid><pubDate>Wed, 7 Nov 2007 14:25:52 EST</pubDate></item><item><title>To Succeed Small Business Marketers Must Unlearn Traditional PR</title><link>http://www.junta42.com/content/To_Succeed_Small_Business_Marketers_Must_Unlearn_Traditional_PR</link><description><![CDATA[Don’t get me wrong.  Public relations is still a critical component to any marketing strategy for companies of all sizes. 
Nonetheless, I am convinced that we need to turn our notions of public relations upside down so that it functions within a content marketing context.

Content driven marketing strategies offer you a potentially powerful weapon–even against  much bigger competitors.  If you provide great content that makes it easy for your prospective customers to buy from you, you ...]]></description><guid>http://www.junta42.com/content/To_Succeed_Small_Business_Marketers_Must_Unlearn_Traditional_PR</guid><pubDate>Sat, 24 May 2008 13:00:50 EST</pubDate></item><item><title>Is Marketing Left Out of CRM?</title><link>http://www.junta42.com/content/Is_Marketing_Left_Out_of_CRM</link><description><![CDATA[This article has some great ideas for how marketing can make sure they stay in front of all the other industry influencers who have your buyers' ears. Probably some things you haven't thought of. But, it's imperative to think beyond your company-specific marketing programs and look at what else is going on for your buyers. Check it ]]></description><guid>http://www.junta42.com/content/Is_Marketing_Left_Out_of_CRM</guid><pubDate>Wed, 2 Apr 2008 14:51:19 EST</pubDate></item><item><title> PR and Social Media are Still Oil and Water</title><link>http://www.junta42.com/content/PR_and_Social_Media_are_Still_Oil_and_Water</link><description><![CDATA[In many ways, the recent discussion of Marketwire's acquisition of PRNN and how it was positioned as an example of the pioneering developments in Social Media and news distribution reminds me a bit of PRWeek's claim that PR was entering an era of PR 3.0. ]]></description><guid>http://www.junta42.com/content/PR_and_Social_Media_are_Still_Oil_and_Water</guid><pubDate>Wed, 15 Aug 2007 20:53:09 EST</pubDate></item><item><title>The Definitive Guide to Social Media Releases</title><link>http://www.junta42.com/content/The_Definitive_Guide_to_Social_Media_Releases</link><description><![CDATA[The much discussed Social Media Press Release is analyzed and broken down into everything you need to know about why, how, and when to use ]]></description><guid>http://www.junta42.com/content/The_Definitive_Guide_to_Social_Media_Releases</guid><pubDate>Sat, 16 Feb 2008 16:32:43 EST</pubDate></item><item><title>PR 2.0 = The Evolution of PR, Nothing Less, Nothing More</title><link>http://www.junta42.com/content/PR_2_0_The_Evolution_of_PR_Nothing_Less_Nothing_More</link><description><![CDATA[PR 2.0, New PR, Online PR, Social Media Marketing, Conversational Marketing, Influencer Relations, Relationship Marketing, Community Marketing, whatever we call it, there’s no denying it is representative of a shift in communications.  It’s migrating from a broadcast mechanism to a hybrid assembly of traditional PR combined with web-savvy, social-awareness, intelligence, and a real understanding of ]]></description><guid>http://www.junta42.com/content/PR_2_0_The_Evolution_of_PR_Nothing_Less_Nothing_More</guid><pubDate>Wed, 26 Mar 2008 17:13:05 EST</pubDate></item><item><title>Putting the Public Back in Public Relations</title><link>http://www.junta42.com/content/Putting_the_Public_Back_in_Public_Relations</link><description><![CDATA[Deirdre Breakenridge has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. Noted Social Media expert, Brian Solis, shares his foreword from the book in his latest ]]></description><guid>http://www.junta42.com/content/Putting_the_Public_Back_in_Public_Relations</guid><pubDate>Mon, 28 Apr 2008 16:37:21 EST</pubDate></item><item><title>Making Mistakes and Amends in Blogger and Media Relations</title><link>http://www.junta42.com/content/Making_Mistakes_and_Amends_in_Blogger_and_Media_Relations</link><description><![CDATA[In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us. It's about what happens next that defines character on both ]]></description><guid>http://www.junta42.com/content/Making_Mistakes_and_Amends_in_Blogger_and_Media_Relations</guid><pubDate>Fri, 9 May 2008 14:55:12 EST</pubDate></item><item><title>MicroPR Personalizes PR</title><link>http://www.junta42.com/content/MicroPR_Personalizes_PR</link><description><![CDATA[New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s ]]></description><guid>http://www.junta42.com/content/MicroPR_Personalizes_PR</guid><pubDate>Fri, 16 May 2008 07:31:30 EST</pubDate></item><item><title>PR Tips for Startups - The Director's Cut</title><link>http://www.junta42.com/content/PR_Tips_for_Startups_The_Directors_Cut</link><description><![CDATA[Originally posted on TechCrunch, Brian Solis shared his unedited tips for helping startups create, run and measure effective PR ]]></description><guid>http://www.junta42.com/content/PR_Tips_for_Startups_The_Directors_Cut</guid><pubDate>Mon, 26 May 2008 20:23:49 EST</pubDate></item><item><title>The Art of Conversation - Thoughts and Observations</title><link>http://www.junta42.com/content/The_Art_of_Conversation_Thoughts_and_Observations</link><description><![CDATA[We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online ]]></description><guid>http://www.junta42.com/content/The_Art_of_Conversation_Thoughts_and_Observations</guid><pubDate>Sat, 21 Jun 2008 23:18:36 EST</pubDate></item><item><title>PR 2.0: PR is Not Dead</title><link>http://www.junta42.com/content/PR_2_0_PR_is_Not_Dead</link><description><![CDATA[A recent meme is purporting a very dangerous insinuation, disguised as expert advice, suggesting that great products and services do not need PR. Certain bloggers are implying that "if you build it, they will come." While others imply that if you're great, people will notice what you do - without ]]></description><guid>http://www.junta42.com/content/PR_2_0_PR_is_Not_Dead</guid><pubDate>Wed, 13 Aug 2008 17:08:32 EST</pubDate></item><item><title>The Socialization of Your Personal Brand - Part III</title><link>http://www.junta42.com/content/The_Socialization_of_Your_Personal_Brand_Part_III</link><description><![CDATA[Part three of a three-part series...Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we ]]></description><guid>http://www.junta42.com/content/The_Socialization_of_Your_Personal_Brand_Part_III</guid><pubDate>Thu, 28 Aug 2008 16:59:35 EST</pubDate></item><item><title>Free ebook the New Rules of Marketing and PR</title><link>http://www.junta42.com/content/Free_ebook_the_New_Rules_of_Marketing_and_PR</link><description><![CDATA[This post by David Meerman Scott includes the link to his free ebook on the New Rules of Marketing and PR, now also in hardcover.  He states that press releases have slowly changed over the last 10 years and while many marketing and PR people understand that press releases sent over the wires appear in near real-time on services like Google News, very few understand the implications for how they must dramatically alter their press release strategy in order to maximize the effectiveness of the ...]]></description><guid>http://www.junta42.com/content/Free_ebook_the_New_Rules_of_Marketing_and_PR</guid><pubDate>Wed, 17 Oct 2007 02:04:48 EST</pubDate></item><item><title>Top 17 Media Relations Links</title><link>http://www.junta42.com/content/Top_17_Media_Relations_Links</link><description><![CDATA[The top online media relations resources are in this post including a link to a white paper on effective media relations.  Also has links to multiple PR and research sites as well as how to complete media relations forms.  ]]></description><guid>http://www.junta42.com/content/Top_17_Media_Relations_Links</guid><pubDate>Mon, 25 Feb 2008 02:31:40 EST</pubDate></item><item><title>The Evolution of Press Releases</title><link>http://www.junta42.com/content/The_Evolution_of_Press_Releases</link><description><![CDATA[Brain Solis guest post on TechCrunch focuses on the various forms of press releases.  He goes into great detail and examples of traditional releases for media, SEO (search engine optimized) releases for customers, and Social Media Releases for press, bloggers, and also ]]></description><guid>http://www.junta42.com/content/The_Evolution_of_Press_Releases</guid><pubDate>Fri, 16 May 2008 15:00:40 EST</pubDate></item><item><title>Optimizing Press Releases - It All Starts with the Lead</title><link>http://www.junta42.com/content/Optimizing_Press_Releases_It_All_Starts_with_the_Lead</link><description><![CDATA[According to the author of this post, these few simple tricks will get your news out there for the world to see.  Includes information about links, tags, Google trends, using pictures and keywords. ]]></description><guid>http://www.junta42.com/content/Optimizing_Press_Releases_It_All_Starts_with_the_Lead</guid><pubDate>Wed, 21 May 2008 18:44:03 EST</pubDate></item><item><title>Do you sell camels?</title><link>http://www.junta42.com/content/Do_you_sell_camels</link><description><![CDATA[David Meerman Scott says that if you're not selling camels in Riyadh, then you need to stop making excuses and implement ways to reach your buyers directly with great online content.  Check out the short video and blog post to see what he ]]></description><guid>http://www.junta42.com/content/Do_you_sell_camels</guid><pubDate>Tue, 17 Jun 2008 03:08:47 EST</pubDate></item><item><title>Dawn of the Inbound Marketing Agency</title><link>http://www.junta42.com/content/Dawn_of_the_Inbound_Marketing_Agency</link><description><![CDATA[Innovative PR firms are emerging to meet growing demand for Internet-based expertise and services.  They are being informally referred to as “wired PR firms,” “digital PR firms” and “Internet PR firms,” will redefine the industry, and, in the process, give birth to a new category of agency — the inbound marketing agency.  

This post looks at the impact of technology and social media, explains in detail what inbound marketing is and what it would look like and includes comments from the ...]]></description><guid>http://www.junta42.com/content/Dawn_of_the_Inbound_Marketing_Agency</guid><pubDate>Sun, 21 Sep 2008 20:46:55 EST</pubDate></item><item><title>Optimize Your News Releases</title><link>http://www.junta42.com/content/Optimize_Your_News_Releases</link><description><![CDATA[Today’s news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web and social ]]></description><guid>http://www.junta42.com/content/Optimize_Your_News_Releases</guid><pubDate>Thu, 6 Dec 2007 20:33:11 EST</pubDate></item><item><title>Digitize Me - The Power of News Releases</title><link>http://www.junta42.com/content/Digitize_Me_The_Power_of_News_Releases</link><description><![CDATA[Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. But, as we have discussed before, the news release is not dead. It has evolved into a powerful tool for publicity and driving web ]]></description><guid>http://www.junta42.com/content/Digitize_Me_The_Power_of_News_Releases</guid><pubDate>Wed, 2 Jan 2008 13:32:42 EST</pubDate></item><item><title>I'll Alert The Media - A My Creative Team Media Relations White Paper</title><link>http://www.junta42.com/content/Ill_Alert_The_Media_A_My_Creative_Team_Media_Relations_White_Paper</link><description><![CDATA[Media Relations is a Public Relations tactic that involves working directly with members of the news media in an attempt to garner editorial coverage. News coverage costs only our time to generate it and typically carries more credibility than advertising.  There is no great mystery to good media relations. Anyone mastering some basic principles can become a good spokesman. This white paper explains how to do it. ]]></description><guid>http://www.junta42.com/content/Ill_Alert_The_Media_A_My_Creative_Team_Media_Relations_White_Paper</guid><pubDate>Mon, 14 Jan 2008 19:37:24 EST</pubDate></item><item><title>Cooking Up A Press Kit</title><link>http://www.junta42.com/content/Cooking_Up_A_Press_Kit</link><description><![CDATA[A mass media hit can distribute your content to thousands. A good press kit is the first step in the process.  ]]></description><guid>http://www.junta42.com/content/Cooking_Up_A_Press_Kit</guid><pubDate>Mon, 21 Jan 2008 21:16:59 EST</pubDate></item><item><title>Ammo, Ammo, Ammo</title><link>http://www.junta42.com/content/Ammo_Ammo_Ammo</link><description><![CDATA[Good public relations programs - like guns - are useless without the right ammunition. Content equals bullets. Start shooting. ]]></description><guid>http://www.junta42.com/content/Ammo_Ammo_Ammo</guid><pubDate>Mon, 28 Jan 2008 21:43:52 EST</pubDate></item><item><title>How to Write a Social Media Press Release | Copyblogger</title><link>http://www.junta42.com/content/How_to_Write_a_Social_Media_Press_Release_Copyblogger</link><description><![CDATA[People don't hate hearing about what companies are up to. They hate the way we are telling the story. Here are some good tips on writing the social media news ]]></description><guid>http://www.junta42.com/content/How_to_Write_a_Social_Media_Press_Release_Copyblogger</guid><pubDate>Tue, 29 Jan 2008 01:11:57 EST</pubDate></item><item><title>Media Relations 101</title><link>http://www.junta42.com/content/Media_Relations_101</link><description><![CDATA[Media Relations - there is no great mystery to it. Anyone mastering some basic principles can become a good spokesman and can utilize this tactic to market their ]]></description><guid>http://www.junta42.com/content/Media_Relations_101</guid><pubDate>Thu, 14 Feb 2008 13:56:17 EST</pubDate></item><item><title>Six Proven Secrets to Writing a Trash-Proof Press Release</title><link>http://www.junta42.com/content/Six_Proven_Secrets_to_Writing_a_Trash_Proof_Press_Release</link><description><![CDATA[In baseball, it's said that you know an umpire is top-notch when you never notice his presence. It's much the same for the writer of a press release. When the recipient of a press release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's how to develop a style that can help give you a big edge in placing your press ]]></description><guid>http://www.junta42.com/content/Six_Proven_Secrets_to_Writing_a_Trash_Proof_Press_Release</guid><pubDate>Fri, 15 Feb 2008 13:58:55 EST</pubDate></item><item><title>Media Relations | How-to Guide for running your business</title><link>http://www.junta42.com/content/Media_Relations_How_to_Guide_for_running_your_business</link><description><![CDATA[Media Relations is a Public Relations tactic that involves working directly with members of the news media in an attempt to garner editorial coverage. News coverage costs only our time to generate it and typically carries more credibility than advertising. This Guide from Work.com tells you how to do it. ]]></description><guid>http://www.junta42.com/content/Media_Relations_How_to_Guide_for_running_your_business</guid><pubDate>Mon, 18 Feb 2008 13:39:43 EST</pubDate></item><item><title>Printed Press Kits: A Contrarian View</title><link>http://www.junta42.com/content/Printed_Press_Kits_A_Contrarian_View</link><description><![CDATA[Digital content is great but sometimes it pays to offer analog content, as well. That is the case with press kits. ]]></description><guid>http://www.junta42.com/content/Printed_Press_Kits_A_Contrarian_View</guid><pubDate>Mon, 3 Mar 2008 18:00:15 EST</pubDate></item><item><title>11 Ways To Promote Your Website</title><link>http://www.junta42.com/content/11_Ways_To_Promote_Your_Website</link><description><![CDATA[From writing articles, news releases and blogs to giving speeches, marketing your content and other tactics can drive traffic to your site. ]]></description><guid>http://www.junta42.com/content/11_Ways_To_Promote_Your_Website</guid><pubDate>Thu, 13 Dec 2007 14:52:10 EST</pubDate></item><item><title>Squeezing Speedo Over a 3-Piece Suit </title><link>http://www.junta42.com/content/Squeezing_Speedo_Over_a_3_Piece_Suit</link><description><![CDATA[Too many companies are trying to adopt content marketing and social media techniques inside organizations that are holding fast to the old guard. As the technologies arrive organizations must adjust their management techniques to keep ]]></description><guid>http://www.junta42.com/content/Squeezing_Speedo_Over_a_3_Piece_Suit</guid><pubDate>Thu, 18 Sep 2008 03:34:34 EST</pubDate></item><item><title>Social Media for PR</title><link>http://www.junta42.com/content/Social_Media_for_PR</link><description><![CDATA[I met up with two Public Relations (PR) specialists at work today and I asked for their thoughts on PR and Social Media. 

They gave great insight on how Social Media could fit into the PR scope with very valid considerations. Here are some points of our interesting ]]></description><guid>http://www.junta42.com/content/Social_Media_for_PR</guid><pubDate>Thu, 17 Apr 2008 19:11:29 EST</pubDate></item><item><title>32 Free Press Release Sites</title><link>http://www.junta42.com/content/32_Free_Press_Release_Sites</link><description><![CDATA[A list of 32 sites where you can submit your press release for free.  Some of these sites feed into Google ]]></description><guid>http://www.junta42.com/content/32_Free_Press_Release_Sites</guid><pubDate>Mon, 28 Jan 2008 01:05:54 EST</pubDate></item><item><title>A dictionary would be nice! (cartoon)</title><link>http://www.junta42.com/content/A_dictionary_would_be_nice_cartoon</link><description><![CDATA[This cartoon emphasizes the importance of correctly describing the product. When words are loosely used, some may have other meanings than intended. ]]></description><guid>http://www.junta42.com/content/A_dictionary_would_be_nice_cartoon</guid><pubDate>Thu, 27 Mar 2008 21:05:42 EST</pubDate></item><item><title> Social Media News Releases (SMNR's) Are Absolutely Worthless</title><link>http://www.junta42.com/content/Social_Media_News_Releases_SMNRs_Are_Absolutely_Worthless</link><description><![CDATA[This question came to me from an Expert Access ( a B2B E-zine)  reader.

    Question: We're a medium-size American company with limited resources. Because of that, we have to be economically creative to get our news and information out. Been hearing a lot about a new type of press release that uses social media to share news and information. Do you have any experiences, experts or resources that can help us learn more about it?

    Answer: Yes, to all three. But it’s not exactly a "press ...]]></description><guid>http://www.junta42.com/content/Social_Media_News_Releases_SMNRs_Are_Absolutely_Worthless</guid><pubDate>Thu, 19 Jun 2008 15:40:56 EST</pubDate></item><item><title> Social Media News Room Examples in Action</title><link>http://www.junta42.com/content/Social_Media_News_Room_Examples_in_Action</link><description><![CDATA[I visited a lot of social media newsrooms (SMN's) for the "Social Media News Releases Are Absolutely Worthless" article.

Saw a lot of SMN's that started out with a hot flash, big bang ... then stopped. They haven't been updated for months, if at all. Why? Novelty? Too much work? Risk? No results? Not enough digital assets? Part or all of those things? Don't know. I'll take a shot at it though. It's related to "doing the work." It's a lot of hard work pulling all the content, multi-media and ...]]></description><guid>http://www.junta42.com/content/Social_Media_News_Room_Examples_in_Action</guid><pubDate>Thu, 19 Jun 2008 15:49:29 EST</pubDate></item><item><title>How to Give a Good Media Interview</title><link>http://www.junta42.com/content/How_to_Give_a_Good_Media_Interview</link><description><![CDATA[Now that you've been asked to give an interview on the radio, a podcast or even on TV -what next? If you're not used to having a microphone in your face with a prying and interested interviewer, it's easy to mishandle this great chance to tell stories about your products or ]]></description><guid>http://www.junta42.com/content/How_to_Give_a_Good_Media_Interview</guid><pubDate>Tue, 13 May 2008 22:22:57 EST</pubDate></item></channel></rss>
