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<rss version="2.0"><channel><title>Latest Mobile Content Marketing articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 30 Aug 2008 10:12:08 EST</pubDate><item><title>Three Things We Need Now to Revolutionize Mobile Marketing</title><link>http://www.junta42.com/content/Three_Things_We_Need_Now_to_Revolutionize_Mobile_Marketing</link><description><![CDATA[A nice overview from Rohit Barghava discussing time-based opt-in, my marketing profile, and the synchronization of mobile and ]]></description><guid>http://www.junta42.com/content/Three_Things_We_Need_Now_to_Revolutionize_Mobile_Marketing</guid><pubDate>Tue, 3 Jul 2007 15:32:05 EST</pubDate></item><item><title>Welcome to the iFuture of Mobile Marketing</title><link>http://www.junta42.com/content/Welcome_to_the_iFuture_of_Mobile_Marketing</link><description><![CDATA[Solid overview of iPhone mania, but for our purposes, looks at the potential of branded content and mobile content marketing, in which the iPhone may very well be the ultimate launching ]]></description><guid>http://www.junta42.com/content/Welcome_to_the_iFuture_of_Mobile_Marketing</guid><pubDate>Thu, 5 Jul 2007 15:05:39 EST</pubDate></item><item><title>Is the World Ready for Mobile Marketing?</title><link>http://www.junta42.com/content/Is_the_World_Ready_for_Mobile_Marketing</link><description><![CDATA[Under the heading "Off-Deck Content Coming Onboard", this article discusses the coming onslaught of direct-to-consumer content in mobile ]]></description><guid>http://www.junta42.com/content/Is_the_World_Ready_for_Mobile_Marketing</guid><pubDate>Fri, 6 Jul 2007 18:51:40 EST</pubDate></item><item><title>Navigating the legal aspects of mobile marketing</title><link>http://www.junta42.com/content/Navigating_the_legal_aspects_of_mobile_marketing</link><description><![CDATA[Good overview from a marketing and communications lawyer regarding the legal impact of mobile marketing. A number of agencies, statutes and guidelines must be considered when undertaking a mobile marketing campaign, including the FTC, FCC, TCPA, ATSR, DNC, CAN-SPAM and ]]></description><guid>http://www.junta42.com/content/Navigating_the_legal_aspects_of_mobile_marketing</guid><pubDate>Sun, 8 Jul 2007 14:00:58 EST</pubDate></item><item><title>Asian Media Betting on Mobile Animation</title><link>http://www.junta42.com/content/Asian_Media_Betting_on_Mobile_Animation</link><description><![CDATA[International media companies are now targeted children and teens with animation via mobile devices. This article discusses this trend. Opportunities will exist for corporations to follow suit in targeted this audience ]]></description><guid>http://www.junta42.com/content/Asian_Media_Betting_on_Mobile_Animation</guid><pubDate>Sun, 8 Jul 2007 19:40:57 EST</pubDate></item><item><title>Mobile Marketing Comes of Age</title><link>http://www.junta42.com/content/Mobile_Marketing_Comes_of_Age</link><description><![CDATA[Wireless Week article on the changing nature of mobile content from text to more rich media. This will open the opportunities for more corporations to provide longer-form content via mobile/wireless devices.  Article also provides some interesting mobile ]]></description><guid>http://www.junta42.com/content/Mobile_Marketing_Comes_of_Age</guid><pubDate>Wed, 11 Jul 2007 12:53:54 EST</pubDate></item><item><title>Mobile users turned off by advertisements</title><link>http://www.junta42.com/content/Mobile_users_turned_off_by_advertisements</link><description><![CDATA[Details some mobile research from Universal McCann. Most significant finding was that 61% of mobile users were "annoyed" by advertisements on mobile devices. The article goes on to suggest that the use of branded content will be necessary to keep users ]]></description><guid>http://www.junta42.com/content/Mobile_users_turned_off_by_advertisements</guid><pubDate>Mon, 20 Aug 2007 12:06:36 EST</pubDate></item><item><title>Universal to Launch Mobile Content Site</title><link>http://www.junta42.com/content/Universal_to_Launch_Mobile_Content_Site</link><description><![CDATA[Universal plans to launch its own Web site in November offering branded mobile content in an effort to take greater control of marketing and merchandising from mobile carrier decks. Universal's goal is to have more control over their messaging to end-user consumers. The studio will first launch the site in Europe and will soft launch it at the same time in the ]]></description><guid>http://www.junta42.com/content/Universal_to_Launch_Mobile_Content_Site</guid><pubDate>Tue, 25 Sep 2007 22:16:08 EST</pubDate></item><item><title>MMA finds off-portal content has risen 400% in US</title><link>http://www.junta42.com/content/MMA_finds_off_portal_content_has_risen_400_in_US</link><description><![CDATA[The Mobile Marketing Association has reported that the off-portal content business has risen by 400% in the last year to account for an estimated $750m (£375m) in the US ]]></description><guid>http://www.junta42.com/content/MMA_finds_off_portal_content_has_risen_400_in_US</guid><pubDate>Tue, 2 Oct 2007 14:55:44 EST</pubDate></item><item><title>Top 10 Do's And Don'ts Of Mobile Content Marketing</title><link>http://www.junta42.com/content/Top_10_Dos_And_Donts_Of_Mobile_Content_Marketing</link><description><![CDATA[There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to ]]></description><guid>http://www.junta42.com/content/Top_10_Dos_And_Donts_Of_Mobile_Content_Marketing</guid><pubDate>Fri, 7 Mar 2008 13:53:57 EST</pubDate></item><item><title> Use a Subdomain to put your Mobile Content on your Web site</title><link>http://www.junta42.com/content/Use_a_Subdomain_to_put_your_Mobile_Content_on_your_Web_site</link><description><![CDATA[This article on the website Internet Marketing for Tourism, looks at a concept called Mobile content, which is still relatively new, however many Web sites are creating content that looks right on mobile phones.  Todd Lucier talks about the "m" subdomain.  ]]></description><guid>http://www.junta42.com/content/Use_a_Subdomain_to_put_your_Mobile_Content_on_your_Web_site</guid><pubDate>Wed, 17 Oct 2007 14:32:31 EST</pubDate></item><item><title>Magazines Must Move On Mobile Initiatives</title><link>http://www.junta42.com/content/Magazines_Must_Move_On_Mobile_Initiatives</link><description><![CDATA[This Media Daily News article by Erik Sass talks about information from the American Magazine Conference in Boca Raton.  The report indicates that getting into the internet was important in the early 1990's, it is now imperative that magazines move into the digital mobile age today.  The article highlights the strengths of having magazines move into the mobile age and the benefits that can come from ]]></description><guid>http://www.junta42.com/content/Magazines_Must_Move_On_Mobile_Initiatives</guid><pubDate>Thu, 1 Nov 2007 00:56:32 EST</pubDate></item><item><title>Is the mobile phone ready for the marketing mix? </title><link>http://www.junta42.com/content/Is_the_mobile_phone_ready_for_the_marketing_mix</link><description><![CDATA[Mobile marketing could be the future and Coca Cola is one company who thinks so.  This article looks at projections make by Coke as long ago as 2005 and based on their accuracy validates that the mobile phone could be a consistent part of the marketing mix, especially because there can be two way communication.  Also includes pros and cons as seen by ]]></description><guid>http://www.junta42.com/content/Is_the_mobile_phone_ready_for_the_marketing_mix</guid><pubDate>Tue, 26 Feb 2008 19:12:25 EST</pubDate></item><item><title>Code Scanning Goes To School</title><link>http://www.junta42.com/content/Code_Scanning_Goes_To_School</link><description><![CDATA[Case Western Reserve University will be the first cross-carrier mobile 2D trial in the U.S.  User have to download a program to their phone but then are able to access any of the codes on campus, even user created codes.  The user can upload content to the system that will be associated with the graphic code and sent to the phones in response to a ]]></description><guid>http://www.junta42.com/content/Code_Scanning_Goes_To_School</guid><pubDate>Wed, 2 Apr 2008 01:28:09 EST</pubDate></item><item><title>Say ‘Hola’ To The Underserved</title><link>http://www.junta42.com/content/Say_Hola_To_The_Underserved</link><description><![CDATA[Following the experiences on the internet of the late 90's, this blog post wonders why mobile advertising hasn't addressed the niche groups and cultures of African Americans and Hispanics who are among the heaviest data and voice users.  Cites examples, research and proposes ways to target these unique effectively.  ]]></description><guid>http://www.junta42.com/content/Say_Hola_To_The_Underserved</guid><pubDate>Tue, 15 Apr 2008 02:30:31 EST</pubDate></item><item><title>Bypassing Carriers for Mobile Content</title><link>http://www.junta42.com/content/Bypassing_Carriers_for_Mobile_Content</link><description><![CDATA[Mobile carriers are losing out on sales of content to their users who are going to alternative web portals for their ringtones and other downloads.  How this statistic has changed dramatically from just 5 years ago and what the carriers plan to do about it. ]]></description><guid>http://www.junta42.com/content/Bypassing_Carriers_for_Mobile_Content</guid><pubDate>Wed, 16 Apr 2008 01:34:35 EST</pubDate></item><item><title>Mobile Users Would Watch Ads for Free Content</title><link>http://www.junta42.com/content/Mobile_Users_Would_Watch_Ads_for_Free_Content</link><description><![CDATA[A new study out of the UK found that the participants were happy to view pre-rolls ads, provided the advertising is matched appropriately to the video content.  Some 59 percent of participants said the mobile ads made them more interested in the advertised brand, and 62 percent said the ads gave a good impression of the brands being ]]></description><guid>http://www.junta42.com/content/Mobile_Users_Would_Watch_Ads_for_Free_Content</guid><pubDate>Fri, 8 Aug 2008 02:36:07 EST</pubDate></item><item><title>Patrick McMullan to Launch iPhone ‘Magazine’</title><link>http://www.junta42.com/content/Patrick_McMullan_to_Launch_iPhone_Magazine</link><description><![CDATA[If you have an iphone you can get the first of its kind bimonthly magazine for 99 cents per issue, available only on the iphone.  This luxury 'magazine' that features photos and writings with content updated daily.  Check out this article from Folio to see who is ]]></description><guid>http://www.junta42.com/content/Patrick_McMullan_to_Launch_iPhone_Magazine</guid><pubDate>Wed, 13 Aug 2008 01:14:55 EST</pubDate></item><item><title>Now, content is king for mobile phone makers</title><link>http://www.junta42.com/content/Now_content_is_king_for_mobile_phone_makers</link><description><![CDATA[In India, the mobile market will grow to 1 billion this year.  With so many possible mobile carriers the one thing that can differentiate them is content.  This article talks about pre embedded content and the importance of the most up to date content int his market in order for providers to stay in the game with the ]]></description><guid>http://www.junta42.com/content/Now_content_is_king_for_mobile_phone_makers</guid><pubDate>Wed, 7 May 2008 00:30:43 EST</pubDate></item><item><title>Mobile Video Goes To The Movies </title><link>http://www.junta42.com/content/Mobile_Video_Goes_To_The_Movies</link><description><![CDATA[Cell phones are not just for talking anymore (okay they haven't been for awhile).  In a new move to get new content and fresh content, Spike Lee is hooking up with Nokia to direct a movie made with cell phone footage from everyday people.  Additionally Paramount will be working with Motorola to bring Paramount films to Moto phones via side-loading This post looks at this issue and ]]></description><guid>http://www.junta42.com/content/Mobile_Video_Goes_To_The_Movies</guid><pubDate>Thu, 8 May 2008 01:09:52 EST</pubDate></item><item><title>Indiana Jones and the Samsung Soul Phone</title><link>http://www.junta42.com/content/Indiana_Jones_and_the_Samsung_Soul_Phone</link><description><![CDATA[Summer movies are heating up as are the exclusive rights to content for these blockbusters.  In the UK, O2 and Samsung have snagged the rights to mobile wallpaper, theme-song ringtones, voice tones and downloadable games from "Indiana Jones and the Kingdom of the Crystal ]]></description><guid>http://www.junta42.com/content/Indiana_Jones_and_the_Samsung_Soul_Phone</guid><pubDate>Mon, 12 May 2008 01:18:07 EST</pubDate></item><item><title>Infinita releases new research report on Mobile Marketing and Advertising </title><link>http://www.junta42.com/content/Infinita_releases_new_research_report_on_Mobile_Marketing_and_Advertising</link><description><![CDATA[Free 6-page white paper summarizing the key results of "21st Century Mobile Marketing - Global Insights into the World's Most Advanced Mobile Society: Japan".  Mobile is used daily to find content by one third of the Japanese customers.  Includes examples of branding from Coke and Nike.    ]]></description><guid>http://www.junta42.com/content/Infinita_releases_new_research_report_on_Mobile_Marketing_and_Advertising</guid><pubDate>Fri, 30 May 2008 00:39:15 EST</pubDate></item><item><title>Watch This: Go2 Media Unveils Animated Banner Units</title><link>http://www.junta42.com/content/Watch_This_Go2_Media_Unveils_Animated_Banner_Units</link><description><![CDATA[Text has been the format for mobile ads until now.  Go2 Media is releasing animated banner ads for mobile users.  Best Buy, the U.S. Navy and Office Depot are on board.   Based on testing over several weeks, the new animated units are generating higher click-through rates than standard mobile banners and more time spent on ad landing ]]></description><guid>http://www.junta42.com/content/Watch_This_Go2_Media_Unveils_Animated_Banner_Units</guid><pubDate>Sat, 14 Jun 2008 02:12:28 EST</pubDate></item><item><title>Content Necessary For Mobile Phone User Satisfaction</title><link>http://www.junta42.com/content/Content_Necessary_For_Mobile_Phone_User_Satisfaction</link><description><![CDATA[What do you want in your mobile phone?  Consumers in a recent study stated that their most-wanted mobile activities included phone-optimized banking and travel planning.  They also trust the mobile web over PC internet.   Even more information in this article which summarizes the study of online ]]></description><guid>http://www.junta42.com/content/Content_Necessary_For_Mobile_Phone_User_Satisfaction</guid><pubDate>Wed, 9 Jul 2008 02:23:06 EST</pubDate></item><item><title>Increased Focus on the Next Age of Mobile Broadband</title><link>http://www.junta42.com/content/Increased_Focus_on_the_Next_Age_of_Mobile_Broadband</link><description><![CDATA[Mobile phones stand to become the primary Internet appliance for people worldwide, according to M/C Venture Partners. Here's a review of its list of top Internet and communications trends including a few trends they ]]></description><guid>http://www.junta42.com/content/Increased_Focus_on_the_Next_Age_of_Mobile_Broadband</guid><pubDate>Fri, 29 Feb 2008 07:46:03 EST</pubDate></item><item><title>Cosplay, Mobile and Portal Mash up :)</title><link>http://www.junta42.com/content/Cosplay_Mobile_and_Portal_Mash_up</link><description><![CDATA[Buzzcity recently did a survey in Africa, Asia, Eastern Europe, North America and Western Europe and the results were definitely interesting to further understand the behavior of mobile users.

Mobile is certainly an 'old yet new' market to explore. While telcos are grappling on how to drive usage of their mobile services, behavioral adoption would be something that everyone needs to learn and study. The survey by Buzzcity is certainly a timely ]]></description><guid>http://www.junta42.com/content/Cosplay_Mobile_and_Portal_Mash_up</guid><pubDate>Sat, 26 Jan 2008 14:36:17 EST</pubDate></item><item><title>Google vs. Yahoo - The Mobile Battle</title><link>http://www.junta42.com/content/Google_vs_Yahoo_The_Mobile_Battle</link><description><![CDATA[These internet giants have both launched a mobile application that runs their suite of services like email, photos and of course, search. It's hard to say who will 'win' but my take is the one with the most functional features will win. ]]></description><guid>http://www.junta42.com/content/Google_vs_Yahoo_The_Mobile_Battle</guid><pubDate>Tue, 29 Jan 2008 14:45:03 EST</pubDate></item><item><title>Mobility...the next wave</title><link>http://www.junta42.com/content/Mobility_the_next_wave</link><description><![CDATA[I'm waiting at the Singapore Changi Airport and using my Nokia N95 the surf the web, killing time and catching up on news.

It's old news that everyone complains about the web page being mobile unfriendly.

I met Onn Yeoh, a mobile and internet researcher and writer in Kuala Lumpur who writes for his blog, The Star and The Edge in Malaysia. He has a great passion for mobile and was in Singapore last week for a mobile ]]></description><guid>http://www.junta42.com/content/Mobility_the_next_wave</guid><pubDate>Thu, 15 May 2008 08:51:26 EST</pubDate></item><item><title>Bollywood going digital through mobile phones</title><link>http://www.junta42.com/content/Bollywood_going_digital_through_mobile_phones</link><description><![CDATA[The elephant is rising from the slumber. India is innovating ways to delivers content through mobile phones. This month, one of Bollywood’s biggest film names is releasing the first ever serial for the mobile phone in ]]></description><guid>http://www.junta42.com/content/Bollywood_going_digital_through_mobile_phones</guid><pubDate>Thu, 24 Jan 2008 16:19:18 EST</pubDate></item><item><title>Target on-the-go customers with Google Mobile Ads</title><link>http://www.junta42.com/content/Target_on_the_go_customers_with_Google_Mobile_Ads</link><description><![CDATA[While search engines can certainly get you a lot of answers, your customers aren’t always sitting in front of a screen. If you’re a restaurant, coffee shop, or movie theater, how do you fish where the fish are?  Google Mobile Ads can help connect you to people who are searching while they’re on the go. ]]></description><guid>http://www.junta42.com/content/Target_on_the_go_customers_with_Google_Mobile_Ads</guid><pubDate>Fri, 15 Feb 2008 13:56:43 EST</pubDate></item><item><title>Use texting to develop customer insight with StrawPoll</title><link>http://www.junta42.com/content/Use_texting_to_develop_customer_insight_with_StrawPoll</link><description><![CDATA[Sometimes a speedy answer that’s at least directionally accurate is better than a slow one that’s definite.  One way to reach everyone in a poll is to use text messaging, as you’ll see in StrawPoll, built using Twitter. ]]></description><guid>http://www.junta42.com/content/Use_texting_to_develop_customer_insight_with_StrawPoll</guid><pubDate>Wed, 5 Mar 2008 13:51:49 EST</pubDate></item><item><title>Advertise to youth on free mobile network Blyk</title><link>http://www.junta42.com/content/Advertise_to_youth_on_free_mobile_network_Blyk</link><description><![CDATA[How is it that it costs 3 dollars for a 15 second ring tone and it costs nothing to receive hours of entertainment on the TV? Maybe it’s the phone that’s overpriced.  Now, in the UK, 16-24 olds can get free access to mobile phone calls and SMS’s from Blyk. ]]></description><guid>http://www.junta42.com/content/Advertise_to_youth_on_free_mobile_network_Blyk</guid><pubDate>Fri, 21 Mar 2008 12:44:01 EST</pubDate></item><item><title>Mobile marketing</title><link>http://www.junta42.com/content/Mobile_marketing</link><description><![CDATA[How many of us would care to admit that we’re old enough to remember Bill Gates’ plans to put a computer in every home? In the UK alone in 2004, 18 million Brits had access to a PC at home.

Well here’s another interesting statistic – globally, mobile (cell) phones outnumber personal computers by 10 to 1. Unlike PCs, the mobile phone lies at the heart of an individual’s personal ]]></description><guid>http://www.junta42.com/content/Mobile_marketing</guid><pubDate>Wed, 21 May 2008 12:33:56 EST</pubDate></item><item><title>How to design B2B eMails for the mobile phone</title><link>http://www.junta42.com/content/How_to_design_B2B_eMails_for_the_mobile_phone</link><description><![CDATA[B2B eMail marketing on mobile phones has been hovering in the background for some time, but now it’s arrived! It’s either a threat or an opportunity, depending on how you view it. You may have embraced it already, because your market has adopted it early. Or maybe you’re putting off the idea as long as ]]></description><guid>http://www.junta42.com/content/How_to_design_B2B_eMails_for_the_mobile_phone</guid><pubDate>Thu, 22 May 2008 08:58:24 EST</pubDate></item><item><title>New Rules of Web Marketing - a podcast with Michael Mace</title><link>http://www.junta42.com/content/New_Rules_of_Web_Marketing_a_podcast_with_Michael_Mace</link><description><![CDATA[Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?

To answer these questions, I interviewed Michael Mace of Rubicon Consulting. He runs a Web Marketing Boot Camp to help marketing teams come together, discuss these issues, and learn what Web marketing ...]]></description><guid>http://www.junta42.com/content/New_Rules_of_Web_Marketing_a_podcast_with_Michael_Mace</guid><pubDate>Mon, 2 Jun 2008 14:26:22 EST</pubDate></item><item><title>What Matters Most Online: Local</title><link>http://www.junta42.com/content/What_Matters_Most_Online_Local</link><description><![CDATA[People use the Internet for their research but then, more often than not, go to an off-line location (i.e. into a local store) to make that final purchase. We can even show that happening through our media dashboard. The way people are interacting with not just the Internet but their local world is shifting. And it’s shifting ]]></description><guid>http://www.junta42.com/content/What_Matters_Most_Online_Local</guid><pubDate>Thu, 17 Jul 2008 22:56:24 EST</pubDate></item><item><title>Lawmakers Take Aim At Yellow Pages</title><link>http://www.junta42.com/content/Lawmakers_Take_Aim_At_Yellow_Pages</link><description><![CDATA[The AP is reporting, the yellow pages are battling against an opt-out program being championed by a politician.

There has been legislation proposed in seven states to reduce the number of unwanted phone books being distributed. Not one of them has made it past legislative ]]></description><guid>http://www.junta42.com/content/Lawmakers_Take_Aim_At_Yellow_Pages</guid><pubDate>Fri, 8 Aug 2008 18:06:38 EST</pubDate></item></channel></rss>
