<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Latest Integrated Content Marketing articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Wed, 8 Oct 2008 10:41:12 EST</pubDate><item><title> Print vs Online -- Should Your Marketing Have the Same Content Online and Off?</title><link>http://www.junta42.com/content/Print_vs_Online_Should_Your_Marketing_Have_the_Same_Content_Online_and_Off</link><description><![CDATA[Integrated content does not mean take your print content and make sure it's online.  Shouldn't content in different channels actually be ]]></description><guid>http://www.junta42.com/content/Print_vs_Online_Should_Your_Marketing_Have_the_Same_Content_Online_and_Off</guid><pubDate>Mon, 9 Jul 2007 15:56:35 EST</pubDate></item><item><title>Marketing 2.0: A Basic Framework</title><link>http://www.junta42.com/content/Marketing_2_0_A_Basic_Framework</link><description><![CDATA[A solid overview of what it takes to integrate your marketing in today's Web 2.0 world.  Includes discussion on blogs, email marketing, RSS feeds, press releases, and audio and video ]]></description><guid>http://www.junta42.com/content/Marketing_2_0_A_Basic_Framework</guid><pubDate>Mon, 9 Jul 2007 17:30:22 EST</pubDate></item><item><title>Content is king and other golden website rules - 8 Rules</title><link>http://www.junta42.com/content/Content_is_king_and_other_golden_website_rules_8_Rules</link><description><![CDATA[Includes eight rules of website marketing as it relates to content. Some of these traditional media companies lost years ago.  Check out Rule #4 "Don't get in the way of content. Content is king and the sites with the best content attract the most traffic, which makes them worth advertising on. Don't bugger this up. Any form of interruptive advertising such as pop-ups, overlays, or interstitial ads will damage your ]]></description><guid>http://www.junta42.com/content/Content_is_king_and_other_golden_website_rules_8_Rules</guid><pubDate>Mon, 9 Jul 2007 17:58:48 EST</pubDate></item><item><title>New Models for Personalized Media Distribution</title><link>http://www.junta42.com/content/New_Models_for_Personalized_Media_Distribution</link><description><![CDATA[A posting with some good external links and overviews relative to content and technology usage. The core of this post is the "...need for media companies to figure out how to best link customers to their content in much more personal ways definitely does resonate." ]]></description><guid>http://www.junta42.com/content/New_Models_for_Personalized_Media_Distribution</guid><pubDate>Wed, 11 Jul 2007 12:41:29 EST</pubDate></item><item><title> The Future of Communications – A Manifesto for Integrating Social Media into Marketing</title><link>http://www.junta42.com/content/The_Future_of_Communications_A_Manifesto_for_Integrating_Social_Media_into_Marketing</link><description><![CDATA[A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize ...]]></description><guid>http://www.junta42.com/content/The_Future_of_Communications_A_Manifesto_for_Integrating_Social_Media_into_Marketing</guid><pubDate>Thu, 12 Jul 2007 01:55:14 EST</pubDate></item><item><title>The 12 Principles of New Media</title><link>http://www.junta42.com/content/The_12_Principles_of_New_Media</link><description><![CDATA[13-page pdf report on the 12 principles of New Media from Spark Media Solutions. Solid overall report and worth at least a run-through if not a full ]]></description><guid>http://www.junta42.com/content/The_12_Principles_of_New_Media</guid><pubDate>Thu, 12 Jul 2007 18:56:20 EST</pubDate></item><item><title>Viral Content Success</title><link>http://www.junta42.com/content/Viral_Content_Success</link><description><![CDATA[Some excellent points on keys to viral content success, including points such as quantity issues, immediacy, feedback, relevance, and timing. Taken from Northwestern University's Integrated Marketing class ]]></description><guid>http://www.junta42.com/content/Viral_Content_Success</guid><pubDate>Wed, 18 Jul 2007 14:54:34 EST</pubDate></item><item><title>Tyson Foods Taps Into User-Generated Marketing For Its Chicken</title><link>http://www.junta42.com/content/Tyson_Foods_Taps_Into_User_Generated_Marketing_For_Its_Chicken</link><description><![CDATA[Mediapost article on how Tyson is diving into user-generated content and online video as part of its $70 million dollar "Thank You" program. It is clear that companies like Tyson are seeing themselves more as content creators than advertising ]]></description><guid>http://www.junta42.com/content/Tyson_Foods_Taps_Into_User_Generated_Marketing_For_Its_Chicken</guid><pubDate>Mon, 6 Aug 2007 17:13:38 EST</pubDate></item><item><title>Emerging Channels to Consider for Your Content Marketing Initiatives</title><link>http://www.junta42.com/content/Emerging_Channels_to_Consider_for_Your_Content_Marketing_Initiatives</link><description><![CDATA[A good overview of the changes taking place in basic content marketing and why some new custom publishing initiatives need to be considered.  Some of these include YouTube, Second Life, Blogs, Webinars and Widgets. Effective content placement in the future requires a mix of traditional and emerging content ]]></description><guid>http://www.junta42.com/content/Emerging_Channels_to_Consider_for_Your_Content_Marketing_Initiatives</guid><pubDate>Mon, 13 Aug 2007 14:49:33 EST</pubDate></item><item><title>Stop Shouting Features: 5 Tips for Launching a Marketing Knowledge Program</title><link>http://www.junta42.com/content/Stop_Shouting_Features_5_Tips_for_Launching_a_Marketing_Knowledge_Program</link><description><![CDATA[5 simple steps to combat the usual "feature speak" from corporations. Recommendations include buyer research, measurement and benchmark procedures, internal marketing communication programs, developing "combo" integrated packages, and hiring an ]]></description><guid>http://www.junta42.com/content/Stop_Shouting_Features_5_Tips_for_Launching_a_Marketing_Knowledge_Program</guid><pubDate>Wed, 22 Aug 2007 15:27:36 EST</pubDate></item><item><title>The Ultimate Small Business Marketing Plan</title><link>http://www.junta42.com/content/The_Ultimate_Small_Business_Marketing_Plan</link><description><![CDATA[Five simple steps to kick-start your small business marketing through basic custom publishing techniques. Includes a basic research plan, web site development, white paper series, search engine marketing (SEM) and a print newsletter ]]></description><guid>http://www.junta42.com/content/The_Ultimate_Small_Business_Marketing_Plan</guid><pubDate>Tue, 11 Sep 2007 17:32:52 EST</pubDate></item><item><title>Sears Joins With Hearst for a Multimedia Blitz: NYTimes</title><link>http://www.junta42.com/content/Sears_Joins_With_Hearst_for_a_Multimedia_Blitz_NYTimes</link><description><![CDATA[Sears is launching an integrated marketing campaign with a budget estimated at $50 million to $75 million, and includes television, print, catalogs, signs and displays, as well as e-mail messages, video clips, blogs and other Web sites.

A significant custom print piece is part of this overall campaign, with a publication being created to ride-along with several Hearst titles. 

According to Sears CMO Richard Gerstein, the chain aspires to sponsor “innovative, interruptive and integrated ...]]></description><guid>http://www.junta42.com/content/Sears_Joins_With_Hearst_for_a_Multimedia_Blitz_NYTimes</guid><pubDate>Wed, 5 Mar 2008 16:16:21 EST</pubDate></item><item><title>Conversation Marketing Examples</title><link>http://www.junta42.com/content/Conversation_Marketing_Examples</link><description><![CDATA[Presents 11 examples, tactics, and resources that best illustrate conversation marketing on the Internet. Note: You need to scroll down a half page or so past some ads to start the ]]></description><guid>http://www.junta42.com/content/Conversation_Marketing_Examples</guid><pubDate>Wed, 8 Aug 2007 16:36:19 EST</pubDate></item><item><title>Content Marketing Accelerates Acceptance of MindManager Software</title><link>http://www.junta42.com/content/Content_Marketing_Accelerates_Acceptance_of_MindManager_Software</link><description><![CDATA[Mindmapping is hard to explain, but easy to demonstrate. That's the marketing challege faced by small software company, Mindjet.  And one they have learned how to solve.

Mindjet uses Content marketing to accelerate the acceptance of the concept and of their product, MindManager.  

Learn from these content marketing wizards how create a website, webcasts, and eNewsletters that deliver ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Accelerates_Acceptance_of_MindManager_Software</guid><pubDate>Fri, 7 Sep 2007 21:44:53 EST</pubDate></item><item><title>Superb Content Marketing from Ball State University</title><link>http://www.junta42.com/content/Superb_Content_Marketing_from_Ball_State_University</link><description><![CDATA[Leading-edge media content from Muncie, Indiana attracts big-city marketers. 

Their Center for Media Design really delivers the goods.  A recent study in teenage media use illustrates the really cool stuff they’re doing. In fact, taken as a whole, Ball State’s website rocks when it comes to content ]]></description><guid>http://www.junta42.com/content/Superb_Content_Marketing_from_Ball_State_University</guid><pubDate>Thu, 31 Jan 2008 22:04:31 EST</pubDate></item><item><title>Content Marketing Creates Lots of Cabbage for Vegetarian Cookbook Author</title><link>http://www.junta42.com/content/Content_Marketing_Creates_Lots_of_Cabbage_for_Vegetarian_Cookbook_Author</link><description><![CDATA[Cathe Olson, a young California mother, figured out how to stay home with her kids and still make an excellent living by becoming a self published author. The power of the Internet combined with a persistent content marketing campaign has enabled her to sell more than 35,000 books over the past seven years. Learn how she has used content marketing to create an excellent income stream since ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Creates_Lots_of_Cabbage_for_Vegetarian_Cookbook_Author</guid><pubDate>Sun, 23 Mar 2008 21:38:11 EST</pubDate></item><item><title>Microsites for Responsive Marketing</title><link>http://www.junta42.com/content/Microsites_for_Responsive_Marketing</link><description><![CDATA[You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in this process - a political minefield that holds up your initiative. Microsites that can be managed by line of business staff can be the answer to your need for responsive marketing. Delivering content in a way that promotes your company's thought leadership - structured around your expertise story - can give you an edge in nurturing your actively ...]]></description><guid>http://www.junta42.com/content/Microsites_for_Responsive_Marketing</guid><pubDate>Fri, 28 Dec 2007 16:17:16 EST</pubDate></item><item><title>Marketing Interactions: Catch Me, If You Can - free eBook!</title><link>http://www.junta42.com/content/Marketing_Interactions_Catch_Me_If_You_Can_free_eBook</link><description><![CDATA[This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep it—from their early buying stages through sales readiness.

Attention is a diminishing resource marketers work very hard to capture. What your target market perceives as valuable can be elusive—but it doesn't have to be.

Catch Factors command your lead's attention, increase mindshare and accelerate buying behaviors.

The difference between ...]]></description><guid>http://www.junta42.com/content/Marketing_Interactions_Catch_Me_If_You_Can_free_eBook</guid><pubDate>Mon, 21 Jan 2008 19:49:13 EST</pubDate></item><item><title>Tune Content for Buyer Stages</title><link>http://www.junta42.com/content/Tune_Content_for_Buyer_Stages</link><description><![CDATA[Marketing storytelling has different uses at different times. In order to catch more than momentary attention, you want to nurture your prospects through their buying stages. And, each stage has different requirements to meet prospect needs. By tuning your content to meet the requirements of each stage, you can progressively transition your leads into ]]></description><guid>http://www.junta42.com/content/Tune_Content_for_Buyer_Stages</guid><pubDate>Mon, 18 Feb 2008 22:03:02 EST</pubDate></item><item><title>Top 10 Tech Strategies To Help Marketers Scale Demand Generation Efforts</title><link>http://www.junta42.com/content/Top_10_Tech_Strategies_To_Help_Marketers_Scale_Demand_Generation_Efforts</link><description><![CDATA[This article discusses what marketers need to leverage the top 10 technologies to build sustainable revenue streams for their companies. The most successful marketers leverage an ecosystem to drive a continuous flow of leads. There is no silver bullet. By building a variety of acquisition channels, marketers can more predictably grow their business. This list is just a starting point, but the ten items should be considered a staple in every marketers demand generation ***nal. ]]></description><guid>http://www.junta42.com/content/Top_10_Tech_Strategies_To_Help_Marketers_Scale_Demand_Generation_Efforts</guid><pubDate>Thu, 21 Feb 2008 19:11:41 EST</pubDate></item><item><title>Marketing Content vs. Sales Content</title><link>http://www.junta42.com/content/Marketing_Content_vs_Sales_Content</link><description><![CDATA[According to the American Marketing Association, 50% to 80% of marketing content goes unused by sales. Given that Sirius Decisions research reports that 82% of executives say sales reps are unprepared for meetings, there's an obvious disconnect.

What sales needs is a conversational toolkit prepared especially for the end stages of the buyer's ]]></description><guid>http://www.junta42.com/content/Marketing_Content_vs_Sales_Content</guid><pubDate>Tue, 26 Feb 2008 20:22:19 EST</pubDate></item><item><title>Who has marketing conversations?</title><link>http://www.junta42.com/content/Who_has_marketing_conversations</link><description><![CDATA[When you market, who do you market to? Is your database set up to be all about having that one perfect contact at each company you'd like to add to your customer roster? Or have you taken into account that, according to Marketing Sherpa research, between 6 and 25 people will be involved in the purchase decision in some way?

That's a lot of people. All of whom are individuals with their own agendas. But if you tell them marketing stories that put them into situations, you'll give them talking ...]]></description><guid>http://www.junta42.com/content/Who_has_marketing_conversations</guid><pubDate>Wed, 12 Mar 2008 22:07:06 EST</pubDate></item><item><title>Back Story as foundation for your content marketing plan</title><link>http://www.junta42.com/content/Back_Story_as_foundation_for_your_content_marketing_plan</link><description><![CDATA[Sometimes the urge to get communications out the door overwhelms the patience and tenacity needed to design a solid content marketing plan. We opt for general tactics as a thumbnail guide, but don't take time to suss out the Back Story. Without that foundation, your content marketing campaign can easily jump off track. To find out more about building a Back Story to increase your content marketing results, go read this ]]></description><guid>http://www.junta42.com/content/Back_Story_as_foundation_for_your_content_marketing_plan</guid><pubDate>Mon, 4 Aug 2008 19:07:56 EST</pubDate></item><item><title>Create a Content Strategy for Lead Momentum</title><link>http://www.junta42.com/content/Create_a_Content_Strategy_for_Lead_Momentum</link><description><![CDATA[I've got an upcoming webinar for ON24 that you may be interested in attending:

Getting your prospect’s attention is harder than ever. Time is becoming a more scarce resource every day. One-off, one-way marketing doesn’t give you the depth of relevance you need to catch buyers' attention, or to keep it. When you need to engage them in interactions and dialog that move them to sales readiness, this approach doesn’t work.

What will? Transforming your content into customer-focused stories ...]]></description><guid>http://www.junta42.com/content/Create_a_Content_Strategy_for_Lead_Momentum</guid><pubDate>Thu, 20 Mar 2008 14:51:49 EST</pubDate></item><item><title>Anchor Buyers with Content</title><link>http://www.junta42.com/content/Anchor_Buyers_with_Content</link><description><![CDATA[Is your marketing content the anchor of reference for your buyers as they consider which product, solution or service to purchase? Using an example from Dan Ariely's new book, Predictably Irrational, you'll see why creating a consistent stream of high-value content can deliver a huge payoff in generating buyer momentum. If your marketing content is used to set the bar, then you're in a very good ]]></description><guid>http://www.junta42.com/content/Anchor_Buyers_with_Content</guid><pubDate>Thu, 20 Mar 2008 18:54:50 EST</pubDate></item><item><title>Direct IS Brand Marketing</title><link>http://www.junta42.com/content/Direct_IS_Brand_Marketing</link><description><![CDATA[There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation reducing budgets. However, those who have figured out that direct marketing IS brand marketing can rest easier because they're accomplishing both by marketing smarter. Find out ]]></description><guid>http://www.junta42.com/content/Direct_IS_Brand_Marketing</guid><pubDate>Wed, 2 Apr 2008 18:18:37 EST</pubDate></item><item><title>Measure Topic Density to Get Closer to Buyers</title><link>http://www.junta42.com/content/Measure_Topic_Density_to_Get_Closer_to_Buyers</link><description><![CDATA[In a complex B2B sale, downloading one white paper or clicking on one email link is not enough to justify a call from sales or an email requesting 20 minutes of their time to review your product. In fact, it just makes people regret that they took a look.

Because the Internet has become the most prevalent business information source available, marketers need to make some adjustments. People self-educate more than ever and can learn so much on their own that they now control the buying ...]]></description><guid>http://www.junta42.com/content/Measure_Topic_Density_to_Get_Closer_to_Buyers</guid><pubDate>Tue, 27 May 2008 14:39:45 EST</pubDate></item><item><title>Execute Your Online Marketing Strategy</title><link>http://www.junta42.com/content/Execute_Your_Online_Marketing_Strategy</link><description><![CDATA[I spent the weekend trying out a new online marketing toolset called Genoo. Well, actually, not even the whole weekend, about 8 hours all together which included writing the content for the marketing microsite I built called Catch Factors.

One of the biggest challenges I see today for B2B companies who want to take advantage of responding to potential buyer needs and conduct integrated lead nurturing campaigns is the difficulty in execution.

Genoo may just take all the pain out of ...]]></description><guid>http://www.junta42.com/content/Execute_Your_Online_Marketing_Strategy</guid><pubDate>Mon, 23 Jun 2008 17:33:23 EST</pubDate></item><item><title>B2B Websites Tell Disjointed Stories</title><link>http://www.junta42.com/content/B2B_Websites_Tell_Disjointed_Stories</link><description><![CDATA[If your B2B website isn't engaging your website visitors like you think it should, perhaps you're not completing your stories. Many B2B website I run across are still mired in siloed presentation of content. 

Click here for products, click here for case studies, click here for white papers. Who has time to go out and piece together the scenario? Not me. Most likely, not your potential buyers either. 

Read this post to find out how to increase the engagement levels of your website ...]]></description><guid>http://www.junta42.com/content/B2B_Websites_Tell_Disjointed_Stories</guid><pubDate>Mon, 30 Jun 2008 15:21:32 EST</pubDate></item><item><title>Get Rich Quick with Social Media Marketing</title><link>http://www.junta42.com/content/Get_Rich_Quick_with_Social_Media_Marketing</link><description><![CDATA[While some of us viewed it as an opportunity to empower people to discover and contribute valuable and helpful content, others are cashing-in on Social Media by hawking their vision and strategy, or lack thereof, on unsuspecting businesses looking for genuine help.   Instead, these impressionable companies are getting the very "marketers" Social Media should have inspired to engage and evolve in the first ]]></description><guid>http://www.junta42.com/content/Get_Rich_Quick_with_Social_Media_Marketing</guid><pubDate>Mon, 18 Feb 2008 16:20:57 EST</pubDate></item><item><title>The Role of Loyalty in Communicaton Plans</title><link>http://www.junta42.com/content/The_Role_of_Loyalty_in_Communicaton_Plans</link><description><![CDATA[This article on the Chief Marketer website is written by Michael Greenberg, president of Loyalty Lab.  He talks about using loyalty marketing in your planned communications.  Key points include seasonal campaigns, cyclical campaigns, ad hoc campaigns, drip marketing, and data improvement.  The belief is that loyalty marketing communications provides some variety in your interactions, helping to deliver better response overall from your ]]></description><guid>http://www.junta42.com/content/The_Role_of_Loyalty_in_Communicaton_Plans</guid><pubDate>Wed, 10 Oct 2007 14:47:34 EST</pubDate></item><item><title>"The Matrix" Guide to Brand-Building: Neomarketing &amp; Transmedia Engagement</title><link>http://www.junta42.com/content/The_Matrix_Guide_to_Brand_Building_Neomarketing_Transmedia_Engagement</link><description><![CDATA[In this article, Adam Cahill looks at how the movie "The Matrix" highlights engagement, having that 'a-ha' moment.  He highlights author Henry Jenkins and his transmedia approach were various forms of marketing each overlap each other to make the whole.  For example, with the movie "The Matrix", the game, movie and comics and more all compliment each other.  So how do we bring this approach to marketing? Switching to transmedia branding would mean that we would use multiple media to tell the ...]]></description><guid>http://www.junta42.com/content/The_Matrix_Guide_to_Brand_Building_Neomarketing_Transmedia_Engagement</guid><pubDate>Wed, 24 Oct 2007 14:46:28 EST</pubDate></item><item><title>An Inside Look at Barack Obama's Grassroots Marketing</title><link>http://www.junta42.com/content/An_Inside_Look_at_Barack_Obamas_Grassroots_Marketing</link><description><![CDATA[From the radical use of new media tools to the use of social networking to further his reach, Barack Obama's campaign has been extraordinary.  This article contains an apolitical summary of five innovative ways the campaign has used messaging and media to help create Obama's grassroots movement.  Areas include the power of inspiration along with strong social networking and bottom up brand ]]></description><guid>http://www.junta42.com/content/An_Inside_Look_at_Barack_Obamas_Grassroots_Marketing</guid><pubDate>Sun, 16 Mar 2008 17:28:25 EST</pubDate></item><item><title>Marketers Embrace Integrated Marketing, but Key Challenges Remain</title><link>http://www.junta42.com/content/Marketers_Embrace_Integrated_Marketing_but_Key_Challenges_Remain</link><description><![CDATA[74% of marketers now employ Integrated marketing communications (IMC) campaigns for most of their brands according to a new survey.  This article includes additional findings as well as barriers to to IMC success.  The Association of National Advertisers member survey was fielded by CoActive Marketing ]]></description><guid>http://www.junta42.com/content/Marketers_Embrace_Integrated_Marketing_but_Key_Challenges_Remain</guid><pubDate>Thu, 22 May 2008 19:35:50 EST</pubDate></item><item><title>Serving Other Media With TV Ups Appetite for Products</title><link>http://www.junta42.com/content/Serving_Other_Media_With_TV_Ups_Appetite_for_Products</link><description><![CDATA[It should be no surprise that when a consumer sees an ad in more than one media (TV, magazine, online etc.) that they are more likely to buy the product, but some of these statistics are more than staggering.  Statistics are broken down by industry such as apparel, electronics, auto and ]]></description><guid>http://www.junta42.com/content/Serving_Other_Media_With_TV_Ups_Appetite_for_Products</guid><pubDate>Mon, 2 Jun 2008 18:39:36 EST</pubDate></item><item><title>Widgets, Widgets Everywhere</title><link>http://www.junta42.com/content/Widgets_Widgets_Everywhere</link><description><![CDATA[Post that gives detailed information for marketers and media brands looking for entry into the mobile space.  Widgets have some advantages over standalone applications.  Includes the new Zumobi and the pros and cons related to mobile content.  ]]></description><guid>http://www.junta42.com/content/Widgets_Widgets_Everywhere</guid><pubDate>Fri, 13 Jun 2008 02:30:41 EST</pubDate></item><item><title>Advertising - Google and Family Guy Creator Strike a Deal</title><link>http://www.junta42.com/content/Advertising_Google_and_Family_Guy_Creator_Strike_a_Deal</link><description><![CDATA[The Google Content Network has not done much with distributing original content but that will change this September when brand new animated shows of the Family Guy will be available only on the internet.  Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined and instead of placing a static ad on a Web page, Google will place a “Cavalcade” video ]]></description><guid>http://www.junta42.com/content/Advertising_Google_and_Family_Guy_Creator_Strike_a_Deal</guid><pubDate>Tue, 1 Jul 2008 02:03:52 EST</pubDate></item><item><title>Dude! Young Americans Trust Business Magazines More Than Wikipedia!</title><link>http://www.junta42.com/content/Dude_Young_Americans_Trust_Business_Magazines_More_Than_Wikipedia</link><description><![CDATA[Making a case for integrated media is justified following the results of this Edelman study.  Selling advertising in a business magazine can be valid, but online sources have to be considered to with Wikipedia ranking 2nd.  This article explains more and contains a link to the ]]></description><guid>http://www.junta42.com/content/Dude_Young_Americans_Trust_Business_Magazines_More_Than_Wikipedia</guid><pubDate>Thu, 10 Jul 2008 01:59:42 EST</pubDate></item><item><title>What marketers can learn from Vermont’s tax holiday</title><link>http://www.junta42.com/content/What_marketers_can_learn_from_Vermont_s_tax_holiday</link><description><![CDATA[A six percent sale wouldn't cause a flock at any store, so why then does a tax shopping holiday (savings of six percent for one weekend) bring in the equivalent of one month of sales?  The reasons, this post argues, can be correlated to the successful marketing of a ]]></description><guid>http://www.junta42.com/content/What_marketers_can_learn_from_Vermont_s_tax_holiday</guid><pubDate>Wed, 23 Jul 2008 02:06:45 EST</pubDate></item><item><title>Aflac, Kodak, Monster - Integrated Marketing Success Stories</title><link>http://www.junta42.com/content/Aflac_Kodak_Monster_Integrated_Marketing_Success_Stories</link><description><![CDATA[Marketers are finding that they need to reinvent their brands as the needs of their audiences change.  They use everything from superheroes to humor.  Here are four case examples including brands like Aflac, Kodak and Monster and what their strategic integrated marketing plan was and how they implemented ]]></description><guid>http://www.junta42.com/content/Aflac_Kodak_Monster_Integrated_Marketing_Success_Stories</guid><pubDate>Thu, 21 Aug 2008 01:27:23 EST</pubDate></item></channel></rss>
