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<rss version="2.0"><channel><title>Latest Insource vs. Outsource articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Wed, 8 Oct 2008 10:49:08 EST</pubDate><item><title>Why Hire a Custom Publisher?</title><link>http://www.junta42.com/content/Why_Hire_a_Custom_Publisher</link><description><![CDATA[A nice overview from the Custom Publishing Council on the benefits to outsourcing your content marketing project versus producing the project completely with in-house resources. ]]></description><guid>http://www.junta42.com/content/Why_Hire_a_Custom_Publisher</guid><pubDate>Mon, 2 Jul 2007 12:40:44 EST</pubDate></item><item><title>8 Reasons to Outsource Your Corporate Magazine</title><link>http://www.junta42.com/content/8_Reasons_to_Outsource_Your_Corporate_Magazine</link><description><![CDATA[Custom publisher, The Magazine Group, offers a short 8 points on why corporations choose to outsource their publications and web content ]]></description><guid>http://www.junta42.com/content/8_Reasons_to_Outsource_Your_Corporate_Magazine</guid><pubDate>Mon, 16 Jul 2007 18:47:09 EST</pubDate></item><item><title>Attention Marketers! Hire a Journalist</title><link>http://www.junta42.com/content/Attention_Marketers_Hire_a_Journalist</link><description><![CDATA[A David Meerman Scott post on why marketers need to hire expert writers and journalists as the rule, not the exception, to corporate marketing initiatives. Read through the posts as well...there are still quite a few marketing professionals that have not thought of this as an ongoing marketing/custom publishing ]]></description><guid>http://www.junta42.com/content/Attention_Marketers_Hire_a_Journalist</guid><pubDate>Fri, 17 Aug 2007 15:41:35 EST</pubDate></item><item><title>Solutions to the Three Deadly Marketing Mistakes</title><link>http://www.junta42.com/content/Solutions_to_the_Three_Deadly_Marketing_Mistakes</link><description><![CDATA[An analysis of Patsi Krakoff's article on the three deadly marketing mistakes to avoid. Solutions to these mistakes include hiring an editor or custom publishing expert, creating a sound editorial calendar for your business, or learning how to deliver consistent editorial and content in your own organization. ]]></description><guid>http://www.junta42.com/content/Solutions_to_the_Three_Deadly_Marketing_Mistakes</guid><pubDate>Thu, 11 Oct 2007 16:31:31 EST</pubDate></item><item><title>Outsource Online Publishing</title><link>http://www.junta42.com/content/Outsource_Online_Publishing</link><description><![CDATA[Information Technology Outsource or Outsource Online Publishing occurs when an organization contracts a service provider to perform an IT function instead of performing the function itself.  This article says yes to outsourcing online publishing and gives an extensive list of the types of publication services and projects that can be outsourced.  All this can help the company to leverage systems to get the most out of digital publishing ]]></description><guid>http://www.junta42.com/content/Outsource_Online_Publishing</guid><pubDate>Wed, 28 Nov 2007 03:20:19 EST</pubDate></item><item><title>The importance of fresh content and outsourcing</title><link>http://www.junta42.com/content/The_importance_of_fresh_content_and_outsourcing</link><description><![CDATA[An article on the importance of fresh content.  Information on how search engines love fresh content and how marketers can get that content.  Ideas include outsourcing projects to writers, specifically ghost writers.  Tips on how to find and pay a writer.  ]]></description><guid>http://www.junta42.com/content/The_importance_of_fresh_content_and_outsourcing</guid><pubDate>Wed, 28 May 2008 01:28:21 EST</pubDate></item><item><title>The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate</title><link>http://www.junta42.com/content/The_Great_And_Completely_Ridiculous_In_house_vs_Outsourced_SEM_Debate</link><description><![CDATA[Do you think SEM can be done in house?  Do you think that you need to outsource?  Do you think that outsourcing to a company that won't really understand you will be worse than going at it yourself?  No matter how you answer any of these questions this post will give you much more to think about on the subject.  Or, if you are trying to decide about using an in house team or outsourcing your search, this may be the information you need to ]]></description><guid>http://www.junta42.com/content/The_Great_And_Completely_Ridiculous_In_house_vs_Outsourced_SEM_Debate</guid><pubDate>Tue, 24 Jun 2008 02:22:06 EST</pubDate></item><item><title>The Latest Nail In Newspapers' Coffin? Outsourcing</title><link>http://www.junta42.com/content/The_Latest_Nail_In_Newspapers_Coffin_Outsourcing</link><description><![CDATA[Newspapers are trying to cut costs too.  One way is a 'trial' of outsourcing by the Orange County Register to a editing and page layout company in India.  ]]></description><guid>http://www.junta42.com/content/The_Latest_Nail_In_Newspapers_Coffin_Outsourcing</guid><pubDate>Fri, 27 Jun 2008 22:02:51 EST</pubDate></item><item><title>Copyediting? Ship the Work Out to India</title><link>http://www.junta42.com/content/Copyediting_Ship_the_Work_Out_to_India</link><description><![CDATA[Mindworks Global Media is a company in India media that groups in Asia, Europe, and the U.S.—including the Miami Herald and South China Morning Post—outsource work that journalists and copyeditors usually do.  This article details the company and the outsourcing ]]></description><guid>http://www.junta42.com/content/Copyediting_Ship_the_Work_Out_to_India</guid><pubDate>Thu, 10 Jul 2008 02:05:36 EST</pubDate></item><item><title>Top 20 New Year resolutions for eMarketers</title><link>http://www.junta42.com/content/Top_20_New_Year_resolutions_for_eMarketers</link><description><![CDATA[Here is a useful checklist of ideas for ]]></description><guid>http://www.junta42.com/content/Top_20_New_Year_resolutions_for_eMarketers</guid><pubDate>Thu, 22 May 2008 06:29:02 EST</pubDate></item><item><title>eMail: Outsourcing vs In-house</title><link>http://www.junta42.com/content/eMail_Outsourcing_vs_In_house</link><description><![CDATA[Broadcasting eMail is a deceptively simple task. Anyone with a mail server and some pretty cheap software can broadcast eMails. In fact, anyone with an eMail client can stick a list of names in the “to” or cc/bcc boxes and click “send”. So why are more marketers choosing ]]></description><guid>http://www.junta42.com/content/eMail_Outsourcing_vs_In_house</guid><pubDate>Fri, 13 Jun 2008 13:23:54 EST</pubDate></item></channel></rss>
