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<rss version="2.0"><channel><title>Latest Industry Trends articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Thu, 28 Aug 2008 23:01:46 EST</pubDate><item><title>Custom publishing growth fueled by increased funding titles</title><link>http://www.junta42.com/content/Custom_publishing_growth_fueled_by_increased_funding_titles</link><description><![CDATA[A brief DMNews (Direct Marketing News) article that gives an overview of the Publications Management/Custom Publishing Council characteristics study. Highlight that spending has hit an all-time high of $55.6 ]]></description><guid>http://www.junta42.com/content/Custom_publishing_growth_fueled_by_increased_funding_titles</guid><pubDate>Mon, 2 Jul 2007 12:26:32 EST</pubDate></item><item><title>Custom Publishing's Growth Spurt Continues</title><link>http://www.junta42.com/content/Custom_Publishing_s_Growth_Spurt_Continues</link><description><![CDATA[A Publishing Executive magazine interview with Lori Rosen, Executive Director of the Custom Publishing Council.  Here Lori gives an overview of the “Characteristics Study: A Look at the Volume and Type of Custom Publications in America,” headed up by the Custom Publishing Council (CPC) and Publications Management. Lori notes that the steady, upward trend of custom publishing statistics is due to increased spending by corporate America, a surge in high-revenue businesses, and a consistent move ...]]></description><guid>http://www.junta42.com/content/Custom_Publishing_s_Growth_Spurt_Continues</guid><pubDate>Mon, 2 Jul 2007 12:30:08 EST</pubDate></item><item><title>Shift from Megaphone Marketing to Martini Marketing</title><link>http://www.junta42.com/content/Shift_from_Megaphone_Marketing_to_Martini_Marketing</link><description><![CDATA[Excellent post on the shift in consumer behavior and what corporations are doing/need to do to create a behavior change in consumers. The big change here - consumers are "looking for great content" instead of having the content beat over their heads. Thus, why content marketing is a ]]></description><guid>http://www.junta42.com/content/Shift_from_Megaphone_Marketing_to_Martini_Marketing</guid><pubDate>Thu, 5 Jul 2007 15:29:08 EST</pubDate></item><item><title> Teens Want Branded Online Social Experiences, Study Says</title><link>http://www.junta42.com/content/Teens_Want_Branded_Online_Social_Experiences_Study_Says</link><description><![CDATA["The majority of online teens are visiting social networking sites on a weekly basis and are willing to work with advertisers -- if they approach them in the right way – according to a white paper commissioned by Alloy Media and Marketing. The “Social Networking and Advertising” paper is based on research conducted by Grunwald Associates for its "Kids’ Social Networking" study, which found that 71 percent of tweens and teens between the ages of 9 and 17 visit social networking sites weekly. ]]></description><guid>http://www.junta42.com/content/Teens_Want_Branded_Online_Social_Experiences_Study_Says</guid><pubDate>Thu, 5 Jul 2007 16:49:51 EST</pubDate></item><item><title>Is Custom Publishing as a Term "Old School?"</title><link>http://www.junta42.com/content/Is_Custom_Publishing_as_a_Term_Old_School</link><description><![CDATA[A blog post from Jeremy Morris about the state of the custom publishing industry and the importance as a custom publisher (or better said content marketer) of developing a robust digital offering for ]]></description><guid>http://www.junta42.com/content/Is_Custom_Publishing_as_a_Term_Old_School</guid><pubDate>Sun, 8 Jul 2007 19:21:26 EST</pubDate></item><item><title>Access is king, not content, in changed marketing landscape</title><link>http://www.junta42.com/content/Access_is_king_not_content_in_changed_marketing_landscape</link><description><![CDATA[Detail from the DMA Chairman, Marcus Wilhelm, speech on the changing nature of the marketing landscape. “Disruptive players, those who do things first, will rise to the top,” he said. “Access is king, not content, and that’s why Google is at the top and not Time ]]></description><guid>http://www.junta42.com/content/Access_is_king_not_content_in_changed_marketing_landscape</guid><pubDate>Sun, 8 Jul 2007 20:32:07 EST</pubDate></item><item><title>Over 100 of the Best Business Quotes of All-Time</title><link>http://www.junta42.com/content/Over_100_of_the_Best_Business_Quotes_of_All_Time</link><description><![CDATA[Some of the best business advice you'll ever see, all in two sentences or ]]></description><guid>http://www.junta42.com/content/Over_100_of_the_Best_Business_Quotes_of_All_Time</guid><pubDate>Sun, 29 Jun 2008 19:14:03 EST</pubDate></item><item><title>Information as Advertising - Is the Money Coming Back to Agencies?</title><link>http://www.junta42.com/content/Information_as_Advertising_Is_the_Money_Coming_Back_to_Agencies</link><description><![CDATA[GM's 20% cut notification to advertisers is just the tip of the iceberg.  More of this to come. But it's all not bad news.  It's actually a huge opportunity for media companies and advertising agencies.  Just most don't want to see it at this ]]></description><guid>http://www.junta42.com/content/Information_as_Advertising_Is_the_Money_Coming_Back_to_Agencies</guid><pubDate>Fri, 8 Aug 2008 04:42:38 EST</pubDate></item><item><title>The Shrinking Advantage of Brands - Umair Haque</title><link>http://www.junta42.com/content/The_Shrinking_Advantage_of_Brands_Umair_Haque</link><description><![CDATA[This is a must read.  Takes a look at the idea of "cheap interaction" and the power of the Google brand as THE most powerful in the world.  How could this happen, with Google literally spending nothing on advertising? Discussion below the post is worth the read as ]]></description><guid>http://www.junta42.com/content/The_Shrinking_Advantage_of_Brands_Umair_Haque</guid><pubDate>Fri, 22 Feb 2008 17:16:58 EST</pubDate></item><item><title>Love the Customers Who Hate You: BusinessWeek</title><link>http://www.junta42.com/content/Love_the_Customers_Who_Hate_You_BusinessWeek</link><description><![CDATA[It's O.K. to ignore the people who hate you for sport or seem to be operating out of a need for attention. But don't make the mistake of dismissing the rest. Learn from them and you'll earn many dividends. You'll satisfy dissatisfied customers. These customers may turn around and tell their online friends that you don't suck after all. That's free PR that can save you lost sales or even earn you new ones. You will learn about your products and their problems and how to make them better—without ...]]></description><guid>http://www.junta42.com/content/Love_the_Customers_Who_Hate_You_BusinessWeek</guid><pubDate>Tue, 26 Feb 2008 01:23:20 EST</pubDate></item><item><title>Free! Why $0.00 Is the Future of Business </title><link>http://www.junta42.com/content/Free_Why_0_00_Is_the_Future_of_Business</link><description><![CDATA[From Wired Magazine's Chris Anderson. The rise of "freeconomics" is being driven by the underlying technologies that power the Web. Just as Moore's law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to ]]></description><guid>http://www.junta42.com/content/Free_Why_0_00_Is_the_Future_of_Business</guid><pubDate>Tue, 4 Mar 2008 15:46:35 EST</pubDate></item><item><title>Future US to Launch Custom Publishing Division</title><link>http://www.junta42.com/content/Future_US_to_Launch_Custom_Publishing_Division</link><description><![CDATA[Future US, the San Francisco-based music and video game enthusiast publisher, is set to launch a custom publishing division. 

Future publishes Official Xbox Magazine, PlayStation: The Official Magazine, PC Gamer, Maximum PC, Mac|Life, Nintendo Power, Pregnancy, Future Snowboarding, Guitar World and Revolver, as well as a number of Web ]]></description><guid>http://www.junta42.com/content/Future_US_to_Launch_Custom_Publishing_Division</guid><pubDate>Mon, 17 Mar 2008 19:54:34 EST</pubDate></item><item><title>Eos Launches in-Flight Magazine With Elite Traveler</title><link>http://www.junta42.com/content/Eos_Launches_in_Flight_Magazine_With_Elite_Traveler</link><description><![CDATA[Elite Traveler, the company that publishes Elite Traveler, the private jet lifestyle magazine, has taken on a custom publishing project.  Eos, a high-end airline that only travels (for now) between JFK and London’s Stanstead, is, according to its motto(s), “uncrowded.  uncompromising.  unairline.”  It will be launching a quarterly ]]></description><guid>http://www.junta42.com/content/Eos_Launches_in_Flight_Magazine_With_Elite_Traveler</guid><pubDate>Sun, 23 Mar 2008 02:06:36 EST</pubDate></item><item><title>The New Rules of Media | PBS</title><link>http://www.junta42.com/content/The_New_Rules_of_Media_PBS</link><description><![CDATA[7 Rules regarding the change in media from Mark Glaser of PBS. ]]></description><guid>http://www.junta42.com/content/The_New_Rules_of_Media_PBS</guid><pubDate>Wed, 9 Apr 2008 00:03:27 EST</pubDate></item><item><title>Consumers Favor Ad-Supported Content</title><link>http://www.junta42.com/content/Consumers_Favor_Ad_Supported_Content</link><description><![CDATA[More than seven in 10 Internet users prefer ad-supported Web site content to fee-based content, according to a Direct Marketing Association-sponsored study conducted by ORC International. Nearly nine in 10 respondents said they usually visited ad-supported sites. Only 10% said they usually accessed subscription or fee-based sites. ]]></description><guid>http://www.junta42.com/content/Consumers_Favor_Ad_Supported_Content</guid><pubDate>Mon, 5 Nov 2007 16:27:20 EST</pubDate></item><item><title>Authenticity over Exaggeration: The New Rules of Advertising</title><link>http://www.junta42.com/content/Authenticity_over_Exaggeration_The_New_Rules_of_Advertising</link><description><![CDATA[According to a Harvard Business School working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.

While product consumers use sites such as eBay, YouTube, and Facebook to gather information and share opinions on how they spend their money, an entirely new marketing philosophy is called for, one in which the marketer no longer controls the message. ]]></description><guid>http://www.junta42.com/content/Authenticity_over_Exaggeration_The_New_Rules_of_Advertising</guid><pubDate>Tue, 4 Dec 2007 12:59:11 EST</pubDate></item><item><title>Is Data-Driven Content the Next Killer Marketing App?</title><link>http://www.junta42.com/content/Is_Data_Driven_Content_the_Next_Killer_Marketing_App</link><description><![CDATA[More and more, I've been running into businesses that are using Internet data to drive their content marketing efforts. What this means is that instead of an organization creating content for their websites in the form of text, audio or video, they are generating content by extracting information (data) accessible on the web.

Two excellent examples included in this article are Webbed Marketing and ]]></description><guid>http://www.junta42.com/content/Is_Data_Driven_Content_the_Next_Killer_Marketing_App</guid><pubDate>Tue, 11 Dec 2007 15:10:36 EST</pubDate></item><item><title>Three Digital Business Models That Could Rock Your World</title><link>http://www.junta42.com/content/Three_Digital_Business_Models_That_Could_Rock_Your_World</link><description><![CDATA[This question should be on every marketing and media executive's mind. As we've seen, the Net is so disruptive that big ideas can come out of nowhere and reinvent advertising overnight - even in a recessionary climate. Google, for example, commercialized pay-per-click ads just after the dot-com crash in 2000.

Here are three models that might evolve over the next few ]]></description><guid>http://www.junta42.com/content/Three_Digital_Business_Models_That_Could_Rock_Your_World</guid><pubDate>Thu, 31 Jan 2008 17:22:20 EST</pubDate></item><item><title>Top 10 Online Marketing Tactics</title><link>http://www.junta42.com/content/Top_10_Online_Marketing_Tactics</link><description><![CDATA[The Top Rank Blog produced a reader survey of its audience about their top 10 online marketing tactics.  Interesting ]]></description><guid>http://www.junta42.com/content/Top_10_Online_Marketing_Tactics</guid><pubDate>Sun, 10 Feb 2008 14:45:00 EST</pubDate></item><item><title>Project Don't Click It</title><link>http://www.junta42.com/content/Project_Dont_Click_It</link><description><![CDATA[Worth the trip to the website just to get a feel for what they are trying to do - which is live in a world without web ]]></description><guid>http://www.junta42.com/content/Project_Dont_Click_It</guid><pubDate>Thu, 14 Feb 2008 13:42:31 EST</pubDate></item><item><title>Cannes Reflects a Digital Marketing Shift</title><link>http://www.junta42.com/content/Cannes_Reflects_a_Digital_Marketing_Shift</link><description><![CDATA[Writer Jason Zada reports from Cannes that online media has put creative big ideas back at the tops of marketers' minds. A nice overview in the year-over-year change in digital thinking, and how the media landscape continues to be ]]></description><guid>http://www.junta42.com/content/Cannes_Reflects_a_Digital_Marketing_Shift</guid><pubDate>Tue, 24 Jul 2007 12:49:49 EST</pubDate></item><item><title>Corporate Content Will Take Over Media As We Know It</title><link>http://www.junta42.com/content/Corporate_Content_Will_Take_Over_Media_As_We_Know_It</link><description><![CDATA[Technological advances, consumer behavior and financial resources will culminate and create the "age of corporate media" as the dominant media we consume, day in and day out. Is this a prediction or is it happening ]]></description><guid>http://www.junta42.com/content/Corporate_Content_Will_Take_Over_Media_As_We_Know_It</guid><pubDate>Thu, 26 Jul 2007 01:41:31 EST</pubDate></item><item><title>Survey: Magazine Web Site Visitors Prefer Accessing Content Solely Online</title><link>http://www.junta42.com/content/Survey_Magazine_Web_Site_Visitors_Prefer_Accessing_Content_Solely_Online</link><description><![CDATA[Some interesting results that show that more than 80% of web site visitors to US monthly magazine web sites do NOT purchase the print edition. More fodder that shows little overlap between those that read your print magazine and those that go to your web ]]></description><guid>http://www.junta42.com/content/Survey_Magazine_Web_Site_Visitors_Prefer_Accessing_Content_Solely_Online</guid><pubDate>Tue, 7 Aug 2007 21:06:57 EST</pubDate></item><item><title>Advertising As Content Sites Proliferate, But Viewers Might Skip Altogether</title><link>http://www.junta42.com/content/Advertising_As_Content_Sites_Proliferate_But_Viewers_Might_Skip_Altogether</link><description><![CDATA[Interesting take on the amount of corporate sites popping up that are solely "advertising-based." More and more corporations are looking for the "holy grail" to attract more prospects into viewing their advertising messages. Valuable content ]]></description><guid>http://www.junta42.com/content/Advertising_As_Content_Sites_Proliferate_But_Viewers_Might_Skip_Altogether</guid><pubDate>Mon, 20 Aug 2007 01:28:53 EST</pubDate></item><item><title>Nontraditional, Internet to Lead 7% Jump in Ad Spend Next Year</title><link>http://www.junta42.com/content/Nontraditional_Internet_to_Lead_7_Jump_in_Ad_Spend_Next_Year</link><description><![CDATA[According to this research report, non-traditional marketing will continue to grow robustly over the next three years.

"Nontraditional media grew nearly 23 percent in 2006, accounting for US$ 25.2 billion in spend, or 11.3 percent of total 2006 ad expenditures of almost US$ 223.8 billion, according to Jack Myers. Nontraditional - cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising - is projected to grow 20.3 percent in 2007, 18.4 percent in ...]]></description><guid>http://www.junta42.com/content/Nontraditional_Internet_to_Lead_7_Jump_in_Ad_Spend_Next_Year</guid><pubDate>Fri, 21 Sep 2007 12:22:08 EST</pubDate></item><item><title>Nike's Move Away from Advertising Into Content Is about Driving Revenues</title><link>http://www.junta42.com/content/Nike_s_Move_Away_from_Advertising_Into_Content_Is_about_Driving_Revenues</link><description><![CDATA[Companies such as Nike, P&G, J&J and General Motors are continuing the move away from traditional advertising and sponsorships into their own content vehicles. This article suggests looking at the true, underlying reason this is happening...valuable and relevant content marketing drives ]]></description><guid>http://www.junta42.com/content/Nike_s_Move_Away_from_Advertising_Into_Content_Is_about_Driving_Revenues</guid><pubDate>Tue, 30 Oct 2007 01:26:08 EST</pubDate></item><item><title>We Are In An Age of Real-Time Relationship Marketing</title><link>http://www.junta42.com/content/We_Are_In_An_Age_of_Real_Time_Relationship_Marketing</link><description><![CDATA[An overview of the Draftfcb seminar at the Cannes International Advertising Festival 2007. A focus on content and experimentation was a key-point of the ]]></description><guid>http://www.junta42.com/content/We_Are_In_An_Age_of_Real_Time_Relationship_Marketing</guid><pubDate>Thu, 12 Jul 2007 16:29:30 EST</pubDate></item><item><title>Boom Times Ahead for Electronic Content: Forecast Study</title><link>http://www.junta42.com/content/Boom_Times_Ahead_for_Electronic_Content_Forecast_Study</link><description><![CDATA[Chief Marketer article about how marketers, especially business-to-business marketers, are embracing the web and spending billions on electronic communication tactics. Highlights also note: "Another high-potential area is custom e-publications, which generated $3.3 billion in spending – or nearly 12% of all custom publishing expenditures -- during 2005. This will more than double to $7.2 billion by 2010, according to Veronis ]]></description><guid>http://www.junta42.com/content/Boom_Times_Ahead_for_Electronic_Content_Forecast_Study</guid><pubDate>Tue, 17 Jul 2007 13:34:08 EST</pubDate></item><item><title>P&amp;G Marketing Chief: Reach Out to People</title><link>http://www.junta42.com/content/P_G_Marketing_Chief_Reach_Out_to_People</link><description><![CDATA[Forbes article on Jim Stengel, CMO for Procter & Gamble, on the changing nature of the consumer. Stengel is calling for a "mind-set shift that will make us relevant to today's consumers; a mind-set shift from 'telling and selling' to building relationships." The core of the article looks at how corporations are changing the way they marketing, integrating their marketing, to be more relevant to ]]></description><guid>http://www.junta42.com/content/P_G_Marketing_Chief_Reach_Out_to_People</guid><pubDate>Tue, 17 Jul 2007 16:01:01 EST</pubDate></item><item><title>How corporations still control the marketing conversation</title><link>http://www.junta42.com/content/How_corporations_still_control_the_marketing_conversation</link><description><![CDATA[Interesting take from Nicholas Carr on the influence corporations have over bloggers and digital media in general. Excerpt: "As the line between media and marketing blurs further, corporations are finding that the web may give them more power to influence what people see and do. In the end, conversational marketing is more about marketing than about ]]></description><guid>http://www.junta42.com/content/How_corporations_still_control_the_marketing_conversation</guid><pubDate>Thu, 19 Jul 2007 17:57:46 EST</pubDate></item><item><title>The macro economics side of Web 2.0 marketing efficiencies</title><link>http://www.junta42.com/content/The_macro_economics_side_of_Web_2_0_marketing_efficiencies</link><description><![CDATA[Economics-oriented article about upcoming productivity/margin trends and how businesses need to cope with this change. The interesting finding here is that content and internet marketing, the author suggests, will play an extremely important role in defining and developing new business for companies in the future. The author also notes that the creation of content and conversation has and will continue to be created from traditional advertising budget ]]></description><guid>http://www.junta42.com/content/The_macro_economics_side_of_Web_2_0_marketing_efficiencies</guid><pubDate>Mon, 23 Jul 2007 13:02:22 EST</pubDate></item><item><title>The Readers of Tomorrow</title><link>http://www.junta42.com/content/The_Readers_of_Tomorrow</link><description><![CDATA[Four interesting characteristic points about today's students and how they behave with media channels. Brings up the challenge that marketers will have to reach this important audience now, and in the coming ]]></description><guid>http://www.junta42.com/content/The_Readers_of_Tomorrow</guid><pubDate>Tue, 24 Jul 2007 12:37:09 EST</pubDate></item><item><title>Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning</title><link>http://www.junta42.com/content/Marketing_Changes_CMOs_Evangelist_Social_Media_Programs_Website_Strategy_Positioning</link><description><![CDATA[A solid article on the new positioning of the CMO that includes three trends in marketing: the longer tail of media consumption, marketing as a revenue driver, and social media as the disruptor of the ]]></description><guid>http://www.junta42.com/content/Marketing_Changes_CMOs_Evangelist_Social_Media_Programs_Website_Strategy_Positioning</guid><pubDate>Mon, 9 Jul 2007 03:34:09 EST</pubDate></item><item><title>How Far Will Consumers Go to See Your Content?</title><link>http://www.junta42.com/content/How_Far_Will_Consumers_Go_to_See_Your_Content</link><description><![CDATA[A growing number of marketers and media companies making their content portable and accessible by consumers wherever they are. Article takes an indepth look at bud.tv from Anheuser-Busch and whether or not consumers want more, or less, of these content marketing ]]></description><guid>http://www.junta42.com/content/How_Far_Will_Consumers_Go_to_See_Your_Content</guid><pubDate>Mon, 9 Jul 2007 17:47:47 EST</pubDate></item><item><title>The Conversation is King</title><link>http://www.junta42.com/content/The_Conversation_is_King</link><description><![CDATA[An overview on Jeff Jarvis' article about content ending its' reign as king. "...So don’t own the content. Help people make and find and remake and recommend and save the content they want. Don’t own the distribution. Gain the trust of the people to help them use whatever distribution and medium they like to find what they want." Interesting concept...he may be ]]></description><guid>http://www.junta42.com/content/The_Conversation_is_King</guid><pubDate>Mon, 9 Jul 2007 18:57:20 EST</pubDate></item><item><title>Transmedia Planning - A New Take on Content Marketing</title><link>http://www.junta42.com/content/Transmedia_Planning_A_New_Take_on_Content_Marketing</link><description><![CDATA[Discusses media neutral planning and its' evolution into transmedia planning. "...The beauty of this is that it is designed to generate brand communities, in the same way that The Matrix generates knowledge communities, as consumers come together to share elements of the narrative. It has a word of mouth driver built in." Worth the read for any ]]></description><guid>http://www.junta42.com/content/Transmedia_Planning_A_New_Take_on_Content_Marketing</guid><pubDate>Wed, 11 Jul 2007 12:06:27 EST</pubDate></item><item><title>How To Advertise In Web 3.0</title><link>http://www.junta42.com/content/How_To_Advertise_In_Web_3_0</link><description><![CDATA[Haven't caught up to Web 2.0 yet?  Well, here comes Web 3.0. As you'll see, the creation and maintenance of great content will be key to a brand's success. "Summary - Increased number of product placements, Pre and Post-roll advertising on PodCasts, Increased number of PodCasting networks, Pay Per Time Advertising Models, Post and blog sponsorships, and Advertising as ]]></description><guid>http://www.junta42.com/content/How_To_Advertise_In_Web_3_0</guid><pubDate>Wed, 11 Jul 2007 13:43:39 EST</pubDate></item><item><title>Video - The Future of Ad Agencies</title><link>http://www.junta42.com/content/Video_The_Future_of_Ad_Agencies</link><description><![CDATA[A link to a video from Scribe Media covering a panel on the Future of Ad Agencies. A bit long, but some good content if you have the time. Here''s the abstract: "Innovative digital agency execs will take the stage and explain how their unique business models are custom-built to react quickly to current and future challenges. MODERATOR Rance Crain – President, Crain Communications; PANELISTS - Steven Marrs – Vice Chairman & Global Head of Digital & Branded Content, Nitro; Clark Kokich – ...]]></description><guid>http://www.junta42.com/content/Video_The_Future_of_Ad_Agencies</guid><pubDate>Thu, 12 Jul 2007 13:45:32 EST</pubDate></item><item><title>The Tipping Point versus The Long Tail</title><link>http://www.junta42.com/content/The_Tipping_Point_versus_The_Long_Tail</link><description><![CDATA[Comments on a study by Duncan Watts who said that anyone can start a trend if people are ready to embrace it.  The post goes on to say that this should be comforting to marketers and that through traditional marketing this theory can really ]]></description><guid>http://www.junta42.com/content/The_Tipping_Point_versus_The_Long_Tail</guid><pubDate>Thu, 31 Jan 2008 15:43:55 EST</pubDate></item><item><title>Millions for a Virtual Coke on Second Life? </title><link>http://www.junta42.com/content/Millions_for_a_Virtual_Coke_on_Second_Life</link><description><![CDATA[Second Life is a virtual world that has been hyped to death.  Big-time marketers may be wasting millions with almost no foreseeable return. See what Coke and IBM have been up ]]></description><guid>http://www.junta42.com/content/Millions_for_a_Virtual_Coke_on_Second_Life</guid><pubDate>Thu, 26 Jul 2007 18:03:30 EST</pubDate></item></channel></rss>
