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<rss version="2.0"><channel><title>Latest Emarketing articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Tue, 7 Oct 2008 15:25:51 EST</pubDate><item><title>Content is THE Key to Your SEO Program</title><link>http://www.junta42.com/content/Content_is_THE_Key_to_Your_SEO_Program</link><description><![CDATA[Junta42 blog overview of  KnowledgeStorm/MarketingSherpa's SEO Behavior Study. In reading through the results, the key finding is really that content is the star of the SEO performance. Without it, there is not much of a ]]></description><guid>http://www.junta42.com/content/Content_is_THE_Key_to_Your_SEO_Program</guid><pubDate>Sun, 1 Jul 2007 23:36:50 EST</pubDate></item><item><title>9 Things You Need to Know about Starting a Profitable Online Community</title><link>http://www.junta42.com/content/9_Things_You_Need_to_Know_about_Starting_a_Profitable_Online_Community</link><description><![CDATA[Even though not specifically targeted to corporations, there are a number of good points to refer to if you are an association or corporate marketer looking to start an online community. ]]></description><guid>http://www.junta42.com/content/9_Things_You_Need_to_Know_about_Starting_a_Profitable_Online_Community</guid><pubDate>Mon, 2 Jul 2007 19:04:21 EST</pubDate></item><item><title>Brands as Content Aggregators</title><link>http://www.junta42.com/content/Brands_as_Content_Aggregators</link><description><![CDATA[Brands as content aggregators is catching on these days with companies going out of the way to woo consumers who have little or no time for conventional advertising. Includes a quick overview of AMEX's Entertainment Spotlight aggregation ]]></description><guid>http://www.junta42.com/content/Brands_as_Content_Aggregators</guid><pubDate>Thu, 5 Jul 2007 15:17:13 EST</pubDate></item><item><title>Make Time For Web Marketing 2.0</title><link>http://www.junta42.com/content/Make_Time_For_Web_Marketing_2_0</link><description><![CDATA[A solid overview of Web 2.0 and what a company needs to focus on to stay ahead in today's digital age.  Includes tips on search engine optimization (SEO) and social engine marketing ]]></description><guid>http://www.junta42.com/content/Make_Time_For_Web_Marketing_2_0</guid><pubDate>Thu, 5 Jul 2007 17:40:34 EST</pubDate></item><item><title>Improving Search Engine Ranking Via Content Building</title><link>http://www.junta42.com/content/Improving_Search_Engine_Ranking_Via_Content_Building</link><description><![CDATA[A nice starter article on what to consider in your basic web marketing that will pay dividends with your search engine optimization ]]></description><guid>http://www.junta42.com/content/Improving_Search_Engine_Ranking_Via_Content_Building</guid><pubDate>Thu, 5 Jul 2007 18:03:56 EST</pubDate></item><item><title>Ways To Increase Your Website Conversions</title><link>http://www.junta42.com/content/Ways_To_Increase_Your_Website_Conversions</link><description><![CDATA[Good article for a small business on producing online content that will generate more awareness and leads.  Recommends creating multiple sites (eBay, Amazon, etc.) and keeping content ]]></description><guid>http://www.junta42.com/content/Ways_To_Increase_Your_Website_Conversions</guid><pubDate>Fri, 6 Jul 2007 18:56:17 EST</pubDate></item><item><title>Make Your Web Site Sticky: 10 Ideas</title><link>http://www.junta42.com/content/Make_Your_Web_Site_Sticky_10_Ideas</link><description><![CDATA[10 ideas from conversation agent that will pay dividends if you implement even some of ]]></description><guid>http://www.junta42.com/content/Make_Your_Web_Site_Sticky_10_Ideas</guid><pubDate>Wed, 11 Jun 2008 03:26:47 EST</pubDate></item><item><title>Matt Cutts from Google on How to Get Better Visibility on Google</title><link>http://www.junta42.com/content/Matt_Cutts_from_Google_on_How_to_Get_Better_Visibility_on_Google</link><description><![CDATA[If you ever wanted to know how to get better search engine organic listings, check out this 5 minute video from Google ]]></description><guid>http://www.junta42.com/content/Matt_Cutts_from_Google_on_How_to_Get_Better_Visibility_on_Google</guid><pubDate>Wed, 2 Jul 2008 14:56:13 EST</pubDate></item><item><title>Add Content to Your Website without Adding Content</title><link>http://www.junta42.com/content/Add_Content_to_Your_Website_without_Adding_Content</link><description><![CDATA[If you are reading this, you already realize the need for great content on your website. But you also know the challenge to creating relevant, compelling and consistent web content - it's hard.

One application you might want to consider that takes no additional content-creation time is the Google Custom Search ]]></description><guid>http://www.junta42.com/content/Add_Content_to_Your_Website_without_Adding_Content</guid><pubDate>Thu, 4 Sep 2008 18:33:48 EST</pubDate></item><item><title>Branded keyword searches used by 88% of traffic</title><link>http://www.junta42.com/content/Branded_keyword_searches_used_by_88_of_traffic</link><description><![CDATA[Broad, generic internet searches have been replaced by brand name searches.

Experian’s research revealed that branded keywords now represent 88% of all internet searches. Research director of Hitwise (part of the Experian group), Robin Goad explained: “Before Google’s trademark changes, sites had to rely on effective search engine optimisation to pick up large volumes of traffic.”

The change in traffic trends reflects the pay search strategy used for branded terms. This new SEO method ...]]></description><guid>http://www.junta42.com/content/Branded_keyword_searches_used_by_88_of_traffic</guid><pubDate>Tue, 23 Sep 2008 11:08:38 EST</pubDate></item><item><title>Google's Sam Sebastian on B-to-B Content Strategy</title><link>http://www.junta42.com/content/Googles_Sam_Sebastian_on_B_to_B_Content_Strategy</link><description><![CDATA[Notes of Sam Sebastian's (B2B Director at Google) speech at the ABM/FIPP International publishing conference.  Some interesting comments from Sebastian on the future of b2b marketing, how it will affect search, and what the best brands are ]]></description><guid>http://www.junta42.com/content/Googles_Sam_Sebastian_on_B_to_B_Content_Strategy</guid><pubDate>Tue, 23 Sep 2008 11:57:08 EST</pubDate></item><item><title>Add comments to a web page and spread a little JumpKnowledge</title><link>http://www.junta42.com/content/Add_comments_to_a_web_page_and_spread_a_little_JumpKnowledge</link><description><![CDATA["Have you ever wished you could add your two cents to a site—anywhere you wanted—not just in an itty bitty blog area?

Have you ever wished you could email a web page with your comments inside it?

Then welcome to JumpKnowledge: to a world without limits, where the web is your canvas and you can paint your thoughts anywhere you ]]></description><guid>http://www.junta42.com/content/Add_comments_to_a_web_page_and_spread_a_little_JumpKnowledge</guid><pubDate>Sun, 10 Feb 2008 15:02:34 EST</pubDate></item><item><title>SE Ranking Problem - Slow Server? Try Internet Supervision</title><link>http://www.junta42.com/content/SE_Ranking_Problem_Slow_Server_Try_Internet_Supervision</link><description><![CDATA[While search engines are not going to penalize sites that are on a slow server, there are indirect consequences. When search engine spiders notice that a site is unable to handle their request for information, they will simply leave and go elsewhere. The indirect consequence is that the slow loading site will not be completely crawled and will have fewer pages in the search engine ]]></description><guid>http://www.junta42.com/content/SE_Ranking_Problem_Slow_Server_Try_Internet_Supervision</guid><pubDate>Thu, 14 Feb 2008 16:15:17 EST</pubDate></item><item><title>Engagement Sells: How Online Content Can Move Product</title><link>http://www.junta42.com/content/Engagement_Sells_How_Online_Content_Can_Move_Product</link><description><![CDATA[Marketing organizations face challenges in measuring the valuation of short-form and long-form content. Often, content programs (custom magazines, newsletters, microsites, etc.) are evaluated based on the amount of time a prospect or customer spends with the information, either in print or online.

A better scenario is showing that the time customers spend with an organization's content is directly attributable to either a buying activity or their propensity to buy. ]]></description><guid>http://www.junta42.com/content/Engagement_Sells_How_Online_Content_Can_Move_Product</guid><pubDate>Wed, 27 Feb 2008 20:31:33 EST</pubDate></item><item><title>10 Interactive Marketing Tips from Barack Obama and Hillary Clinton</title><link>http://www.junta42.com/content/10_Interactive_Marketing_Tips_from_Barack_Obama_and_Hillary_Clinton</link><description><![CDATA[Like most voters around me, I've started to tune in big time, and what's obvious and clear upon reviewing Barack Obama and Hillary Clinton's respective Web sites is that offline marketing is utterly incomplete -- dare I say "naked" -- without a robust online marketing ]]></description><guid>http://www.junta42.com/content/10_Interactive_Marketing_Tips_from_Barack_Obama_and_Hillary_Clinton</guid><pubDate>Sat, 1 Mar 2008 20:24:53 EST</pubDate></item><item><title>Sticky Marketing Secrets from John Jantsch</title><link>http://www.junta42.com/content/Sticky_Marketing_Secrets_from_John_Jantsch</link><description><![CDATA[Some excellent online marketing strategies from small business marketing expert John Jantsch. Covers blogging, online strategies and a cool definition of ]]></description><guid>http://www.junta42.com/content/Sticky_Marketing_Secrets_from_John_Jantsch</guid><pubDate>Mon, 5 May 2008 19:00:16 EST</pubDate></item><item><title>Bits, Bands and Books, Paying for Creativity in a Digital World - NYTimes.com</title><link>http://www.junta42.com/content/Bits_Bands_and_Books_Paying_for_Creativity_in_a_Digital_World_NYTimes_com</link><description><![CDATA[Bit by bit, everything that can be digitized will be digitized, making intellectual property ever easier to copy and ever harder to sell for more than a nominal price. And we'll have to find business and economic models that take this reality into ]]></description><guid>http://www.junta42.com/content/Bits_Bands_and_Books_Paying_for_Creativity_in_a_Digital_World_NYTimes_com</guid><pubDate>Mon, 9 Jun 2008 04:22:00 EST</pubDate></item><item><title>Brand New Websites: A Search Engine Optimization Company Perspective</title><link>http://www.junta42.com/content/Brand_New_Websites_A_Search_Engine_Optimization_Company_Perspective</link><description><![CDATA[Interesting take on content as it relates to building a new web site. Worth the read if you are planning on launching any corporate microsites or custom publishing initiatives within your web site. For new sites, content is a key to link building strategies and getting the attention of search ]]></description><guid>http://www.junta42.com/content/Brand_New_Websites_A_Search_Engine_Optimization_Company_Perspective</guid><pubDate>Tue, 2 Oct 2007 11:41:29 EST</pubDate></item><item><title>The New Rules of Internet Marketing</title><link>http://www.junta42.com/content/The_New_Rules_of_Internet_Marketing</link><description><![CDATA[Marketing done right is about much more than just communicating to customers—it's about shaping your company's offerings to match the needs of the marketplace. The Internet enables new business models, including one-to-many communication, that we could have only dreamed about previously. This article is targeted to CEOs, and reviews how a company's internet properties can be a competitive ]]></description><guid>http://www.junta42.com/content/The_New_Rules_of_Internet_Marketing</guid><pubDate>Wed, 24 Oct 2007 12:23:29 EST</pubDate></item><item><title>Leveraging Universal Search to Grow Traffic and Revenues for Your Business</title><link>http://www.junta42.com/content/Leveraging_Universal_Search_to_Grow_Traffic_and_Revenues_for_Your_Business</link><description><![CDATA[Universal search is here and will make an impact on how traffic comes to your website. Businesses need to extend their current content marketing strategies and repurpose them into both audio and video formats. They must also be sure to keep the end goal in mind - customer ]]></description><guid>http://www.junta42.com/content/Leveraging_Universal_Search_to_Grow_Traffic_and_Revenues_for_Your_Business</guid><pubDate>Wed, 24 Oct 2007 14:00:15 EST</pubDate></item><item><title>Align Your Internet Marketing Business Plan - A White Paper</title><link>http://www.junta42.com/content/Align_Your_Internet_Marketing_Business_Plan_A_White_Paper</link><description><![CDATA[Excellent white paper from ThomasNet on the importance of developing a strategy around your website. Includes tons of stats and figures, as well as some case study ]]></description><guid>http://www.junta42.com/content/Align_Your_Internet_Marketing_Business_Plan_A_White_Paper</guid><pubDate>Fri, 26 Oct 2007 18:35:53 EST</pubDate></item><item><title>How I Screwed Up My Search Engine Optimization - SEO Content Mistakes Made by the "Expert"</title><link>http://www.junta42.com/content/How_I_Screwed_Up_My_Search_Engine_Optimization_SEO_Content_Mistakes_Made_by_the_Expert</link><description><![CDATA[Although my expertise is in content, online content marketing today is so intertwined with search engine strategies (how content on the web is often found), I also study, practice and teach about search engine marketing best practices. It is with that introduction that I want to tell you how I didn't listen to my own advice, and lost customers and traffic in the process.

As we launched Junta42, we determined that there would be no space between Junta and 42. Through the first three months ...]]></description><guid>http://www.junta42.com/content/How_I_Screwed_Up_My_Search_Engine_Optimization_SEO_Content_Mistakes_Made_by_the_Expert</guid><pubDate>Fri, 11 Jan 2008 18:13:55 EST</pubDate></item><item><title>Online Interruption Marketing and Why I Hate Toaster Strudel</title><link>http://www.junta42.com/content/Online_Interruption_Marketing_and_Why_I_Hate_Toaster_Strudel</link><description><![CDATA[As Seth Godin states: "The web is the single worst medium ever devised for interrupting people who don't want to be interrupted." Forbes, Yahoo! and Pillsbury prove this in this case study of strudel ]]></description><guid>http://www.junta42.com/content/Online_Interruption_Marketing_and_Why_I_Hate_Toaster_Strudel</guid><pubDate>Thu, 24 Jan 2008 07:44:40 EST</pubDate></item><item><title>Managing content poses challenges for e-mail marketers</title><link>http://www.junta42.com/content/Managing_content_poses_challenges_for_e_mail_marketers</link><description><![CDATA[Findings from a JupiterResearch report called "The Chaos of Content."  The majority of marketers are not integrating their email content with the rest of their corporate content. According to the study, only 9% of marketers integrate their email content with content from across the ]]></description><guid>http://www.junta42.com/content/Managing_content_poses_challenges_for_e_mail_marketers</guid><pubDate>Fri, 31 Aug 2007 01:42:07 EST</pubDate></item><item><title>E-mail marketing grows in popularity with small business</title><link>http://www.junta42.com/content/E_mail_marketing_grows_in_popularity_with_small_business</link><description><![CDATA[A nice article on email marketing covering the basics for the small business marketer. Keys to success are that the message is extremely targeted, short and to the point, and packed full of great ]]></description><guid>http://www.junta42.com/content/E_mail_marketing_grows_in_popularity_with_small_business</guid><pubDate>Tue, 4 Sep 2007 12:52:03 EST</pubDate></item><item><title>How to ensure that your marketing emails are effective rather than annoying</title><link>http://www.junta42.com/content/How_to_ensure_that_your_marketing_emails_are_effective_rather_than_annoying</link><description><![CDATA[Seven great steps to achieving a better email newsletter: includes defining business events, paying attention to customer needs and respond, developing a messaging matrix, and keys for content ]]></description><guid>http://www.junta42.com/content/How_to_ensure_that_your_marketing_emails_are_effective_rather_than_annoying</guid><pubDate>Thu, 13 Sep 2007 18:51:29 EST</pubDate></item><item><title>Content Sites - What Are They?</title><link>http://www.junta42.com/content/Content_Sites_What_Are_They</link><description><![CDATA[A brief overview of how you can position a microsite/web content portal around products for success. Discusses the benefits of this to search engine optimization, and how a content site gives more value to the reader than just a sales page. ]]></description><guid>http://www.junta42.com/content/Content_Sites_What_Are_They</guid><pubDate>Mon, 17 Sep 2007 12:43:59 EST</pubDate></item><item><title>What is RSS?</title><link>http://www.junta42.com/content/What_is_RSS</link><description><![CDATA[A good starter article for the content marketing beginner who needs a basic understanding of what RSS (Really Simple Syndication) ]]></description><guid>http://www.junta42.com/content/What_is_RSS</guid><pubDate>Tue, 18 Sep 2007 19:46:13 EST</pubDate></item><item><title> How to Launch New Web Publications in 2 Weeks - 5 Steps to React Faster to Audience Demand</title><link>http://www.junta42.com/content/How_to_Launch_New_Web_Publications_in_2_Weeks_5_Steps_to_React_Faster_to_Audience_Demand</link><description><![CDATA["If you miss out on publishing opportunities because you can't react to hot topics or emerging markets fast enough, then this Case Study is for you. A publisher wanted to create new specialty products on the fly and not run to IT every time they needed to make a change.

They now can build a site in two weeks using a templated model for topic-focused sites that combines repurposed content and blog-like features with dedicated email newsletters. Traffic is growing as much as 50% each month, ...]]></description><guid>http://www.junta42.com/content/How_to_Launch_New_Web_Publications_in_2_Weeks_5_Steps_to_React_Faster_to_Audience_Demand</guid><pubDate>Thu, 27 Sep 2007 18:14:15 EST</pubDate></item><item><title>The Complete Schedule of How To Article Market</title><link>http://www.junta42.com/content/The_Complete_Schedule_of_How_To_Article_Market</link><description><![CDATA[Good overview on article marketing, what it is, why it is important, and how a small business can get into a habit of article marketing on a schedule. ]]></description><guid>http://www.junta42.com/content/The_Complete_Schedule_of_How_To_Article_Market</guid><pubDate>Tue, 24 Jul 2007 12:45:01 EST</pubDate></item><item><title>RSS versus Email: A Marketing View</title><link>http://www.junta42.com/content/RSS_versus_Email_A_Marketing_View</link><description><![CDATA[Six points from Douglas Karr on the major differences between RSS and email marketing from a marketer's perspective.  Also mentions the impact of SMS (short messages via your mobile ]]></description><guid>http://www.junta42.com/content/RSS_versus_Email_A_Marketing_View</guid><pubDate>Wed, 25 Jul 2007 13:43:45 EST</pubDate></item><item><title>It’s Content That Decides Website Traffic</title><link>http://www.junta42.com/content/It_s_Content_That_Decides_Website_Traffic</link><description><![CDATA[Good overview about why content rules web traffic. Corporations who look less at traditional marketing and more at content marketing, can dominate the competition in search ]]></description><guid>http://www.junta42.com/content/It_s_Content_That_Decides_Website_Traffic</guid><pubDate>Thu, 26 Jul 2007 16:07:02 EST</pubDate></item><item><title>Search Engine Optimization for Online Marketing</title><link>http://www.junta42.com/content/Search_Engine_Optimization_for_Online_Marketing</link><description><![CDATA[Excellent overview of how to attack search engine optimization from a strategic and tactical perspective. The importance of content to SEO is paramount, and it's critical to learn these steps in any custom publishing ]]></description><guid>http://www.junta42.com/content/Search_Engine_Optimization_for_Online_Marketing</guid><pubDate>Fri, 10 Aug 2007 18:39:06 EST</pubDate></item><item><title>Content Time Comes at Search's Expense</title><link>http://www.junta42.com/content/Content_Time_Comes_at_Search_s_Expense</link><description><![CDATA[eMarketer review of Nielsen/NetRatings "Internet Activity Index." Findings indicate that the time internet users spend with content is up 37% over levels seen in 2003. Some reasons include faster connections, more developed sites, and the popularity of ]]></description><guid>http://www.junta42.com/content/Content_Time_Comes_at_Search_s_Expense</guid><pubDate>Wed, 15 Aug 2007 02:09:19 EST</pubDate></item><item><title>Marketing for Little Guys: Stretching the Budget Even Further</title><link>http://www.junta42.com/content/Marketing_for_Little_Guys_Stretching_the_Budget_Even_Further</link><description><![CDATA[Small-business focused article on how to implement an online budget, specific to your corporate Web site. One of the keys to implementation is the focus on valuable content to the end user. This article suggests that 1/3 of the total Web site budget should be spent on content-related ]]></description><guid>http://www.junta42.com/content/Marketing_for_Little_Guys_Stretching_the_Budget_Even_Further</guid><pubDate>Mon, 20 Aug 2007 01:35:54 EST</pubDate></item><item><title>Beginner’s Guide To RSS: Marketing Your Business with Syndicated Content</title><link>http://www.junta42.com/content/Beginner_s_Guide_To_RSS_Marketing_Your_Business_with_Syndicated_Content</link><description><![CDATA[Not sure what RSS stands for or even what it's used for?  This article gives a solid overview of what RSS (Really Simple Syndication) is and how you can make it work for your marketing ]]></description><guid>http://www.junta42.com/content/Beginner_s_Guide_To_RSS_Marketing_Your_Business_with_Syndicated_Content</guid><pubDate>Mon, 9 Jul 2007 15:41:44 EST</pubDate></item><item><title>Golden Rules of Linkbaiting 101</title><link>http://www.junta42.com/content/Golden_Rules_of_Linkbaiting_101</link><description><![CDATA[Going fishing with content? Linkbaiting is one of the most important aspects of search engine optimization (SEO).  Here, Smashing magazine includes a clear definition, and everything you need to create a program for ]]></description><guid>http://www.junta42.com/content/Golden_Rules_of_Linkbaiting_101</guid><pubDate>Mon, 9 Jul 2007 17:51:29 EST</pubDate></item><item><title>Writing Search Engine Optimized Content</title><link>http://www.junta42.com/content/Writing_Search_Engine_Optimized_Content</link><description><![CDATA[As most marketers know, relevant and valuable content is THE key to a good search engine optimization strategy. This posting focuses on writing persuasive keyword copy that gets you search engine ]]></description><guid>http://www.junta42.com/content/Writing_Search_Engine_Optimized_Content</guid><pubDate>Thu, 12 Jul 2007 16:21:29 EST</pubDate></item><item><title>Five Pillars Of Digital Marketing</title><link>http://www.junta42.com/content/Five_Pillars_Of_Digital_Marketing</link><description><![CDATA[Good overview summarizing the changes happening in digital marketing. Five pillars include: Personalization, Communities, Intelligent Multimedia, Content and Interactivity. ]]></description><guid>http://www.junta42.com/content/Five_Pillars_Of_Digital_Marketing</guid><pubDate>Thu, 12 Jul 2007 18:04:28 EST</pubDate></item><item><title>Yahoo! execs pitch "four-pillar marketing"</title><link>http://www.junta42.com/content/Yahoo_execs_pitch_four_pillar_marketing</link><description><![CDATA[Overview of a Toronto Media and Advertising conference where Yahoo! executives focused on, what they call, the four pillars of marketing: content, personalization, community and search. The conversation is detailed in this ]]></description><guid>http://www.junta42.com/content/Yahoo_execs_pitch_four_pillar_marketing</guid><pubDate>Fri, 13 Jul 2007 02:49:35 EST</pubDate></item></channel></rss>
