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<rss version="2.0"><channel><title>Latest Custom Publishing/Media articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 30 Aug 2008 09:58:20 EST</pubDate><item><title>Definition of Custom Media - Wikipedia</title><link>http://www.junta42.com/content/Definition_of_Custom_Media_-_Wikipedia</link><description><![CDATA[Here is a solid definition of custom media and custom publishing courtesy of Wikipedia.  Countless terms for custom media include content marketing, branded media, branded content, member media, private media, corporate publishing and customer media (just to name a ]]></description><guid>http://www.junta42.com/content/Definition_of_Custom_Media_-_Wikipedia</guid><pubDate>Sat, 30 Jun 2007 13:40:04 EST</pubDate></item><item><title>Custom Publishing - A Long Way to Go</title><link>http://www.junta42.com/content/Custom_Publishing_-_A_Long_Way_to_Go</link><description><![CDATA[A Junta42 blog review of Andrew Keen's blog/article on ZDNet about the negative nature of custom, or "custom publishing ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_-_A_Long_Way_to_Go</guid><pubDate>Mon, 2 Jul 2007 00:03:06 EST</pubDate></item><item><title>Custom Publishing - Second-Rate Content?</title><link>http://www.junta42.com/content/Custom_Publishing_-_Second-Rate_Content</link><description><![CDATA[No, say it ain't so.  This is a Junta42 blog overview of reactions from American Business Media's Annual Spring ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_-_Second-Rate_Content</guid><pubDate>Mon, 2 Jul 2007 00:13:17 EST</pubDate></item><item><title>CMO Outlook: Custom Publishing Spending is on the Rise</title><link>http://www.junta42.com/content/CMO_Outlook_Custom_Publishing_Spending_is_on_the_Rise</link><description><![CDATA[A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as interviews from Michael Winkleman, CEO of Leverage Media and President of the Custom Publishing Council, and Eric Schneider, CEO of Redwood Custom Communications, in a section called Branded Content ]]></description><guid>http://www.junta42.com/content/CMO_Outlook_Custom_Publishing_Spending_is_on_the_Rise</guid><pubDate>Mon, 2 Jul 2007 12:35:33 EST</pubDate></item><item><title>Custom Publishing as Fake Independent Content</title><link>http://www.junta42.com/content/Custom_Publishing_as_Fake_Independent_Content</link><description><![CDATA[A popular post by Andrew Keen from ZDNet about custom publishing. Contains some brief takes on GE and Budweiser, and discusses Google's role in the future of custom ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_as_Fake_Independent_Content</guid><pubDate>Sat, 7 Jul 2007 00:56:28 EST</pubDate></item><item><title>Custom Publishing Web Content</title><link>http://www.junta42.com/content/Custom_Publishing_Web_Content</link><description><![CDATA[A nice overview of Michael Winkleman's New York AMA speech on the effectiveness of custom publishing. Gives some very handy statistics, as well as some recommendations on print vs. web custom publishing solutions. Includes stats from Roper Public Affairs/Custom Publishing Council, as well as a recent Readex ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Web_Content</guid><pubDate>Tue, 14 Aug 2007 01:33:18 EST</pubDate></item><item><title>Custom Publishing vs. Marketing Services: You Decide!</title><link>http://www.junta42.com/content/Custom_Publishing_vs_Marketing_Services_You_Decide</link><description><![CDATA[A bit of dissecting of Bill Mickey at Folio magazine's article about the custom publishing industry. The article is targeted to publishers and media professionals, so much of this isn't relevant to marketers. That said, there are a couple key points here that should be highlighted that pertains to all businesses using targeted content as a marketing ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_vs_Marketing_Services_You_Decide</guid><pubDate>Wed, 5 Mar 2008 02:07:38 EST</pubDate></item><item><title>New Rules of Custom Publishing Complimentary White Paper: Nine Strategies</title><link>http://www.junta42.com/content/New_Rules_of_Custom_Publishing_Complimentary_White_Paper_Nine_Strategies</link><description><![CDATA[Includes nine key strategies on how to set up and grow a world-class content marketing/custom publishing organization. Some of the new rules include: understanding the changes that are going on in marketing/publishing, walking the talk, becoming an expert in all forms of marketing distribution, and leveraging social ]]></description><guid>http://www.junta42.com/content/New_Rules_of_Custom_Publishing_Complimentary_White_Paper_Nine_Strategies</guid><pubDate>Tue, 22 Apr 2008 12:49:03 EST</pubDate></item><item><title>Study: Retention and Engagement Hallmarks for Custom Publishing</title><link>http://www.junta42.com/content/Study_Retention_and_Engagement_Hallmarks_for_Custom_Publishing</link><description><![CDATA[Highlights of the Custom Publishing Council/Readex Research study on custom publishing readership and effectiveness. Overall, the report shows high recall and a high percentage of engagement, as well as significant buying behavior and other actions from a custom ]]></description><guid>http://www.junta42.com/content/Study_Retention_and_Engagement_Hallmarks_for_Custom_Publishing</guid><pubDate>Thu, 16 Aug 2007 13:39:34 EST</pubDate></item><item><title>Custom Reasons for Custom Publishing</title><link>http://www.junta42.com/content/Custom_Reasons_for_Custom_Publishing</link><description><![CDATA[Chris Hodge from Hodge Media Group delivers this overview on the custom publishing industry. As part of the post, he states that "Whatever the goal, launching a custom publication as part of a B-to-B marketing campaign needs to be handled within the context of a medium and long-term strategy in support of overall business objectives. And placing a company’s message and brand before the target audience should always be the goal of any custom publication as questions about the concept’s ...]]></description><guid>http://www.junta42.com/content/Custom_Reasons_for_Custom_Publishing</guid><pubDate>Sat, 15 Sep 2007 14:25:09 EST</pubDate></item><item><title>Online Content Marketing and Custom Publishing Converging</title><link>http://www.junta42.com/content/Online_Content_Marketing_and_Custom_Publishing_Converging</link><description><![CDATA[Online Content Marketing and Custom Publishing. By definition, these two industries are identical.  The idea behind both is that businesses are publishers, delivering valuable information to targeted buyers. That said, when you talk to people involved in both sides, it's like they've never met ]]></description><guid>http://www.junta42.com/content/Online_Content_Marketing_and_Custom_Publishing_Converging</guid><pubDate>Fri, 9 Nov 2007 20:08:02 EST</pubDate></item><item><title>Custom Publishing Council Launches Content Magazine</title><link>http://www.junta42.com/content/Custom_Publishing_Council_Launches_Content_Magazine</link><description><![CDATA[The Custom Publishing Council (CPC) launched its premiere magazine this November, and will be delivered to 35,000 marketers, CMOs and media professionals three times per year starting in January of 2008. This is a link to the digital version of the ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Council_Launches_Content_Magazine</guid><pubDate>Fri, 16 Nov 2007 03:06:06 EST</pubDate></item><item><title>Custom Publishing Gets a Makeover - Advertising Age</title><link>http://www.junta42.com/content/Custom_Publishing_Gets_a_Makeover_Advertising_Age</link><description><![CDATA[Overview of the custom publishing transformation over the past few years, and includes commentary from Time Inc. Content Solutions, Rodale Custom Publishing, and Meredith. Recognizes additional players such as American Express, the Magazine Group, Pace, Pohly and Redwood Custom ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Gets_a_Makeover_Advertising_Age</guid><pubDate>Mon, 28 Jan 2008 17:45:16 EST</pubDate></item><item><title>Custom Media Guide 2008 from AdAge</title><link>http://www.junta42.com/content/Custom_Media_Guide_2008_from_AdAge</link><description><![CDATA[This is the custom media/custom publishing 2008 guide special section that appeared in Advertising Age in January of 2008.  Includes a report on the state of the industry, and key information from the Custom Publishing Council, Redwood, D Custom, Time, SmartMoney, Meredith and ]]></description><guid>http://www.junta42.com/content/Custom_Media_Guide_2008_from_AdAge</guid><pubDate>Mon, 18 Feb 2008 17:12:11 EST</pubDate></item><item><title>Custom publishing packs a marketing punch</title><link>http://www.junta42.com/content/Custom_publishing_packs_a_marketing_punch</link><description><![CDATA[This article analyzes custom publishing tactics embraced during the merger of Cingular and AT&T to reduce customer churn. Through the use of custom publishing, the companies were able to increase loyalty and engagement because used content creatively and consistently. 

Comments about the nature of custom publishing and the growing demand give good insights to uses and the growing acceptance that custom publishing is helping businesses sustain growth in today's business ]]></description><guid>http://www.junta42.com/content/Custom_publishing_packs_a_marketing_punch</guid><pubDate>Tue, 29 Apr 2008 14:47:58 EST</pubDate></item><item><title>Business English - The glossy and growing world of customer magazines</title><link>http://www.junta42.com/content/Business_English_The_glossy_and_growing_world_of_customer_magazines</link><description><![CDATA[This article from the Financial Times Deutschland, focusing on the growing number of customer magazines and the frequency that they are read.  Includes discussion on Mercedes magazine and BMW.  Gives statistics that customer magazines employ 20, 000 people in Europe alone and are on average, read by the customer for 25 minutes.  Includes insight from Forum, a Munich-based corporate publishing company, and Hemels, a Netherlands-based customer publishing group as well as the Association of ...]]></description><guid>http://www.junta42.com/content/Business_English_The_glossy_and_growing_world_of_customer_magazines</guid><pubDate>Thu, 15 Nov 2007 02:30:50 EST</pubDate></item><item><title>Google is getting into the Custom Publishing Business?</title><link>http://www.junta42.com/content/Google_is_getting_into_the_Custom_Publishing_Business</link><description><![CDATA[This post from the Custom Publishing News comes as a result of Google's announcement that they may have kiosks at Gas Stations where you could get maps, directions and information.  Bill Slawski, in his blog, proposes that Google may enter into the Custom Publishing business by having a publication that could be printed where you purchase it, whether at home or through a kiosk, and it would contain content you select, as well as advertisements that can be based on your input or relevance to ...]]></description><guid>http://www.junta42.com/content/Google_is_getting_into_the_Custom_Publishing_Business</guid><pubDate>Tue, 20 Nov 2007 02:56:17 EST</pubDate></item><item><title>Custom publications can deliver accurate marketing message</title><link>http://www.junta42.com/content/Custom_publications_can_deliver_accurate_marketing_message</link><description><![CDATA[On Appleton Post - Crescent, this article by John Van Driest is a great way for marketers to learn an easy and proven way to connect with their customers.  He breaks down various types of custom publications from newsletters to magazines and gives some key factors companies can look at to see if custom publishing is for them.  Includes three things to think about when considering custom publishing as an added source to a companies branding and ]]></description><guid>http://www.junta42.com/content/Custom_publications_can_deliver_accurate_marketing_message</guid><pubDate>Wed, 28 Nov 2007 00:25:01 EST</pubDate></item><item><title>CBS:  The Magazine?</title><link>http://www.junta42.com/content/CBS_The_Magazine</link><description><![CDATA[After finding a copy of Watch, the CBS custom publication, in his Sunday paper, the author of this article discusses the importance of using a custom publication for the right purpose and circulating to the right audience.  He states he is a big fan of custom publishing but not sure if this is the right outlet for this particular ]]></description><guid>http://www.junta42.com/content/CBS_The_Magazine</guid><pubDate>Wed, 28 Nov 2007 00:40:56 EST</pubDate></item><item><title>Custom Publishing's Potential </title><link>http://www.junta42.com/content/Custom_Publishing_s_Potential</link><description><![CDATA[This FolioMag.com article gives profiles of three projects, demonstrating how custom publishing gets the direct customer connection. The profiles include Wireless carrier Amp'd Mobile (Magner Sanborn), Southwest Airlines Spirit magazine (Pace Communications), and Food Network (The Magazine Group).  The keys to the successes include good content and being packed with good ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_s_Potential</guid><pubDate>Sun, 30 Dec 2007 03:41:12 EST</pubDate></item><item><title>If you mail it, will they read it? Great Health Magazine from CVS</title><link>http://www.junta42.com/content/If_you_mail_it_will_they_read_it_Great_Health_Magazine_from_CVS</link><description><![CDATA[This second post by Junta42 guest blogger Michael Buller discusses the new CVS custom publication launching this spring that targets health issues and women, a very saturated market. He is worried that the content will be so generic and/or brand-centric that it will fail to capture anyone’s attention. The initial mailing list is to 500,000 CVS extra card holders.  Michael poses the question, will it be read?  Additionally, he looks at funding issues and a concern that CVS may be too dependent ...]]></description><guid>http://www.junta42.com/content/If_you_mail_it_will_they_read_it_Great_Health_Magazine_from_CVS</guid><pubDate>Wed, 19 Mar 2008 14:58:46 EST</pubDate></item><item><title>8 Direct Mail Tactics for Building Customer Engagement</title><link>http://www.junta42.com/content/8_Direct_Mail_Tactics_for_Building_Customer_Engagement</link><description><![CDATA[A how to for direct mailings using an appropriate insert or involvement device that can boost response enough to offset the additional cost.  Ideas include checklists, coupons, testimonials, samples and ]]></description><guid>http://www.junta42.com/content/8_Direct_Mail_Tactics_for_Building_Customer_Engagement</guid><pubDate>Thu, 10 Jul 2008 02:08:53 EST</pubDate></item><item><title>Case Studies in Custom Publishing</title><link>http://www.junta42.com/content/Case_Studies_in_Custom_Publishing</link><description><![CDATA[This link takes you to three things.  The first is how three publishers move beyond print to offer a total solution.  The second is information on the launch of Junta42 Match and the third is McMurry's new 6 magazine.  ]]></description><guid>http://www.junta42.com/content/Case_Studies_in_Custom_Publishing</guid><pubDate>Fri, 18 Jul 2008 00:40:00 EST</pubDate></item><item><title>Time Inc. Sends Fortune Small Business to Custom Division</title><link>http://www.junta42.com/content/Time_Inc_Sends_Fortune_Small_Business_to_Custom_Division</link><description><![CDATA[Whether it is for better resources or to save money, Time Inc. is shifting production of Fortune Small Business to their custom publishing division.  Similar shifts are happening such as the LA Times Sunday ]]></description><guid>http://www.junta42.com/content/Time_Inc_Sends_Fortune_Small_Business_to_Custom_Division</guid><pubDate>Wed, 30 Jul 2008 18:34:16 EST</pubDate></item><item><title>Custom publishing business models – pros and cons</title><link>http://www.junta42.com/content/Custom_publishing_business_models_pros_and_cons</link><description><![CDATA[When planning a custom publication, one of the first issues that needs to be addressed is what’s the most appropriate business model for the project. Who should do the advertising?  Who should pay the expenses?  This article covers the pros and cons of these questions and ]]></description><guid>http://www.junta42.com/content/Custom_publishing_business_models_pros_and_cons</guid><pubDate>Wed, 13 Aug 2008 01:23:18 EST</pubDate></item><item><title>Custom fits: Why custom publishing is staying strong</title><link>http://www.junta42.com/content/Custom_fits_Why_custom_publishing_is_staying_strong</link><description><![CDATA[While the news for print media seems to be deteriorating, this is certainly not true for custom publishing, as evidenced by the examples and research in this article.  As recent as this spring a new venture almost doubled its recipients on a quarterly newsletter and sold out the advertising for the issue.  Includes information on digital content as well.  ]]></description><guid>http://www.junta42.com/content/Custom_fits_Why_custom_publishing_is_staying_strong</guid><pubDate>Thu, 21 Aug 2008 01:23:25 EST</pubDate></item><item><title>Is There Enough Advertising To Support Quality Content?</title><link>http://www.junta42.com/content/Is_There_Enough_Advertising_To_Support_Quality_Content</link><description><![CDATA[A few challenging questions about the content business, advertising and ]]></description><guid>http://www.junta42.com/content/Is_There_Enough_Advertising_To_Support_Quality_Content</guid><pubDate>Wed, 23 Jan 2008 00:39:57 EST</pubDate></item><item><title>Generate ad revenue from documents with iPaper</title><link>http://www.junta42.com/content/Generate_ad_revenue_from_documents_with_iPaper</link><description><![CDATA[Most companies don’t create web pages. They create documents, usually in the form of MS Word, MS Powerpoint, or just PDF’s. The concept of monetizing all of these documents hasn’t even been thinkable, and may still sound kind of strange.  It’s not from Apple, but something called iPaper can help turn your existing documents into ad revenue. ]]></description><guid>http://www.junta42.com/content/Generate_ad_revenue_from_documents_with_iPaper</guid><pubDate>Thu, 21 Feb 2008 13:41:20 EST</pubDate></item><item><title>Publish a video overview on your site with Bubbleguru</title><link>http://www.junta42.com/content/Publish_a_video_overview_on_your_site_with_Bubbleguru</link><description><![CDATA[We’re all time starved. Just about anything that’s more complicated than a Hot Pocket requires an elevator speech. Even your website.  Why not use a video bubble from Bubbleguru to give your site’s visitors the quick and dirty overview. Or, even better, just to hit your key selling points even harder. ]]></description><guid>http://www.junta42.com/content/Publish_a_video_overview_on_your_site_with_Bubbleguru</guid><pubDate>Tue, 26 Feb 2008 13:48:40 EST</pubDate></item><item><title>Build a wiki-like team site with Google Sites</title><link>http://www.junta42.com/content/Build_a_wiki_like_team_site_with_Google_Sites</link><description><![CDATA[The struggle to collaborate continues. You want to create a place to share, but you don’t want to sacrifice control. How do you open up the potential for sharing, without letting the inmates run the asylum?  Now you have another option with Google ]]></description><guid>http://www.junta42.com/content/Build_a_wiki_like_team_site_with_Google_Sites</guid><pubDate>Mon, 3 Mar 2008 13:42:03 EST</pubDate></item><item><title>Turn PDF’s into selling materials with Booklet Creator</title><link>http://www.junta42.com/content/Turn_PDF_s_into_selling_materials_with_Booklet_Creator</link><description><![CDATA[Sometimes when everyone else is zigging … it’s the right time to zag.  When you want to turn a PDF into a booklet or selling materials that you can hand out, try the handy little BookletCreator. ]]></description><guid>http://www.junta42.com/content/Turn_PDF_s_into_selling_materials_with_Booklet_Creator</guid><pubDate>Tue, 4 Mar 2008 13:48:15 EST</pubDate></item><item><title>Convert images into widgetized slide shows with Animoto</title><link>http://www.junta42.com/content/Convert_images_into_widgetized_slide_shows_with_Animoto</link><description><![CDATA[Ever experience the torture of watching someone’s vacation slide show? While we all love great images, we love them more when they’re put to music.  Enter Animoto. ]]></description><guid>http://www.junta42.com/content/Convert_images_into_widgetized_slide_shows_with_Animoto</guid><pubDate>Tue, 18 Mar 2008 12:37:29 EST</pubDate></item><item><title>Create a good looking, simple site with Webnode</title><link>http://www.junta42.com/content/Create_a_good_looking_simple_site_with_Webnode</link><description><![CDATA[It’s easy to forget that most websites are, well, terrible. Bad fonts, ugly images, limited functionality, poor structure.  Your's doesn’t have to be, if you take advantage of Webnode. With this free tool, and with only a web browser, you can create a good looking, basic website. ]]></description><guid>http://www.junta42.com/content/Create_a_good_looking_simple_site_with_Webnode</guid><pubDate>Thu, 20 Mar 2008 12:29:33 EST</pubDate></item><item><title>Let customers track your online content with Friendfeed 	</title><link>http://www.junta42.com/content/Let_customers_track_your_online_content_with_Friendfeed</link><description><![CDATA[With so many different places on the web to join, create or upload content, and then share - it’s almost impossible to keep track of everything.  But with Friendfeed, you have an easy way to keep everyone in your circle up to date with your latest Flickr photos, YouTube video, addition to your Facebook profile, and so on. ]]></description><guid>http://www.junta42.com/content/Let_customers_track_your_online_content_with_Friendfeed</guid><pubDate>Mon, 24 Mar 2008 13:46:23 EST</pubDate></item><item><title>Advertise your ideal search terms to attract users</title><link>http://www.junta42.com/content/Advertise_your_ideal_search_terms_to_attract_users</link><description><![CDATA[Many people have just given up trying to guess correct domain names for companies or brands. They’ve gotten to the point where they just type everything into the search bar first, then go from there. This behavior might be something you can capitalize on if you have a domain name that’s not just perfect for your brand or company.  Try advertising your search terms, in addition to your domain. ]]></description><guid>http://www.junta42.com/content/Advertise_your_ideal_search_terms_to_attract_users</guid><pubDate>Mon, 31 Mar 2008 16:08:59 EST</pubDate></item><item><title>Source and vote on innovative ideas with IdeaScale</title><link>http://www.junta42.com/content/Source_and_vote_on_innovative_ideas_with_IdeaScale</link><description><![CDATA[While so many people recognize the power of Digg when it comes to getting people to “vote” on what articles are the ones that you can’t miss. If only it were so easy to have customers, employees, stockholders or just about anyone vote on innovation ideas.  You guessed it. There’s a similar solution that’s still in beta called ]]></description><guid>http://www.junta42.com/content/Source_and_vote_on_innovative_ideas_with_IdeaScale</guid><pubDate>Thu, 24 Apr 2008 14:16:30 EST</pubDate></item><item><title>The Creative Sweet: Because Creativity Should Be Free</title><link>http://www.junta42.com/content/The_Creative_Sweet_Because_Creativity_Should_Be_Free</link><description><![CDATA[The Creative Sweet is a list of free (or very cheap) software compiled into two categories: Web Edition (browser-based) and Desktop Edition (Mac, PC and Linux). From there, it’s split further into sub-categories: Photo, Video, Illustration, Office, and ]]></description><guid>http://www.junta42.com/content/The_Creative_Sweet_Because_Creativity_Should_Be_Free</guid><pubDate>Mon, 11 Feb 2008 22:53:09 EST</pubDate></item></channel></rss>
