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<rss version="2.0"><channel><title>Latest Content Marketing 101 articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Fri, 21 Nov 2008 18:18:52 EST</pubDate><item><title>The Long Tail of Marketing and PR</title><link>http://www.junta42.com/content/The_Long_Tail_of_Marketing_and_PR</link><description><![CDATA[An excellent blog post by content marketing expert David Meerman Scott on the opportunities for marketers that focus on content web marketing. It's a must read.  "For marketers, it's not about seeing your company on TV. It's about your buyers seeing your company on the ]]></description><guid>http://www.junta42.com/content/The_Long_Tail_of_Marketing_and_PR</guid><pubDate>Tue, 3 Jul 2007 03:14:36 EST</pubDate></item><item><title>Kick-Start Your Content Marketing with Media Partnership</title><link>http://www.junta42.com/content/Kick_Start_Your_Content_Marketing_with_Media_Partnership</link><description><![CDATA[A Junta42 blog post that discusses the value in partnering with traditional publishers and media companies.  List five initiatives that can take your content marketing program to the next level, including research projects, content web portal partnerships, webcasts, in-person custom events, and ]]></description><guid>http://www.junta42.com/content/Kick_Start_Your_Content_Marketing_with_Media_Partnership</guid><pubDate>Tue, 3 Jul 2007 15:03:27 EST</pubDate></item><item><title>Content Marketing Strategy - Sales vs. Marketing</title><link>http://www.junta42.com/content/Content_Marketing_Strategy_Sales_vs_Marketing</link><description><![CDATA[Nice overview on what to think about in your content marketing strategy. Specifically, "...handing the prospect over to sales without faltering in consistency of the conversation. In order to do this well, marketing needs to ensure they've created content and messaging for sales that enables them to pick up the prospect in mid-stream without losing ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Strategy_Sales_vs_Marketing</guid><pubDate>Thu, 5 Jul 2007 17:25:58 EST</pubDate></item><item><title>Marketers Are Now TV Producers</title><link>http://www.junta42.com/content/Marketers_Are_Now_TV_Producers</link><description><![CDATA[A new media debate overview from BtoB magazine from ad:Tech. New media metrics and accountability concerns, along with the role of the consumer, are leading more corporations to be content producers ]]></description><guid>http://www.junta42.com/content/Marketers_Are_Now_TV_Producers</guid><pubDate>Mon, 9 Jul 2007 13:03:34 EST</pubDate></item><item><title>Marketing IS Conversation</title><link>http://www.junta42.com/content/Marketing_IS_Conversation</link><description><![CDATA['“Markets are conversations” was a concept first published in the Cluetrain Manifesto.  It’s 2007 and social media is hot.  That concept needs an update.  Marketing is conversation.' This article hits hard at the concept that back office IT and processes need to more than adequately promote the idea that Marketing is ]]></description><guid>http://www.junta42.com/content/Marketing_IS_Conversation</guid><pubDate>Mon, 9 Jul 2007 14:06:02 EST</pubDate></item><item><title>Are You Investing In Long Term Marketing?</title><link>http://www.junta42.com/content/Are_You_Investing_In_Long_Term_Marketing</link><description><![CDATA[For long-term results, focus on the 3C's: content, connection, and community. A short, but pertinent article on looking past the tactical toward what you want from your customers over the long-term. ]]></description><guid>http://www.junta42.com/content/Are_You_Investing_In_Long_Term_Marketing</guid><pubDate>Mon, 9 Jul 2007 15:19:44 EST</pubDate></item><item><title>Southwest Airlines and How to Tell a Story</title><link>http://www.junta42.com/content/Southwest_Airlines_and_How_to_Tell_a_Story</link><description><![CDATA[Take a lesson from a flight attendant at Southwest Airlines about how to get the attention of your customers.  This is about the importance of telling a ]]></description><guid>http://www.junta42.com/content/Southwest_Airlines_and_How_to_Tell_a_Story</guid><pubDate>Thu, 20 Nov 2008 15:09:13 EST</pubDate></item><item><title>The Art of the Free Sample - Content Survival Tips</title><link>http://www.junta42.com/content/The_Art_of_the_Free_Sample_Content_Survival_Tips</link><description><![CDATA[Giving away free content is not just something nice to do for customers and prospects anymore...it's marketing survival.  What's your free ]]></description><guid>http://www.junta42.com/content/The_Art_of_the_Free_Sample_Content_Survival_Tips</guid><pubDate>Mon, 21 Jul 2008 16:57:29 EST</pubDate></item><item><title>Marketers as Publishers</title><link>http://www.junta42.com/content/Marketers_as_Publishers</link><description><![CDATA[Marketers have been creating content in all sorts of media in all kinds of channels since the beginning. But now that virtually every brand, manufacturer, service, and product you can think of is online (and likely runs its own Web site), content has blown wide open. Almost anyone involved in any type of online business can no longer hope to survive without a solid content strategy.

In other words, if you're a marketer, you're also a publisher. It's high time you realized it and began to ...]]></description><guid>http://www.junta42.com/content/Marketers_as_Publishers</guid><pubDate>Fri, 12 Sep 2008 02:51:41 EST</pubDate></item><item><title>Keeping Content Fresh - Six Strategies to Launch Now</title><link>http://www.junta42.com/content/Keeping_Content_Fresh_Six_Strategies_to_Launch_Now</link><description><![CDATA[Are you keeping up with the winds of change?  Here are six content strategies to consider implementing now, including creating a chief conversation officer, performing a content audit,  and setting up listening posts for your customers and ]]></description><guid>http://www.junta42.com/content/Keeping_Content_Fresh_Six_Strategies_to_Launch_Now</guid><pubDate>Mon, 15 Sep 2008 12:55:14 EST</pubDate></item><item><title>Custom publishing, content marketing, and the creating of your own media</title><link>http://www.junta42.com/content/Custom_publishing_content_marketing_and_the_creating_of_your_own_media</link><description><![CDATA[Before the social and new media explosion, custom publishing was primarily about customer retention. Companies did not have conversations with customers, measurement was poor, rationalization to do custom publishing was poor, and in many cases, custom publishing happened because the CEO was so vain wanting nothing more than his or her picture on the cover of their magazine. This was custom publishing just ten years ago, said Joe Pulizzi, founder and Chief Content Officer for Junta42, a custom ...]]></description><guid>http://www.junta42.com/content/Custom_publishing_content_marketing_and_the_creating_of_your_own_media</guid><pubDate>Sun, 19 Oct 2008 19:23:26 EST</pubDate></item><item><title>Copywriter, PR Writer or Brand Journalist? You Decide</title><link>http://www.junta42.com/content/Copywriter_PR_Writer_or_Brand_Journalist_You_Decide</link><description><![CDATA[Excellent overview from Matt Ambrose on the changing nature of the copywriter/journalist. Important post for any marketer or writer interested in their own content marketing tactics, or ideas on how the marketplace is ]]></description><guid>http://www.junta42.com/content/Copywriter_PR_Writer_or_Brand_Journalist_You_Decide</guid><pubDate>Wed, 22 Oct 2008 15:52:04 EST</pubDate></item><item><title>Conversation Marketing vs. Content Marketing</title><link>http://www.junta42.com/content/Conversation_Marketing_vs_Content_Marketing</link><description><![CDATA[Guest post from Joe Pulizzi on the Conversational Media Marketing blog on the difference between conversation marketing and content marketing.  Two new and emerging practices that have a lot of similarities. ]]></description><guid>http://www.junta42.com/content/Conversation_Marketing_vs_Content_Marketing</guid><pubDate>Mon, 6 Oct 2008 12:51:56 EST</pubDate></item><item><title>Content Marketing Case - Why Lease When You Can Buy?</title><link>http://www.junta42.com/content/Content_Marketing_Case_Why_Lease_When_You_Can_Buy</link><description><![CDATA[A great content strategy does not happen overnight, but it's very similar to buying and building your house. The more investment in skilled builders (journalists, content experts, custom publishers), the better your house will look (customer relationships, loyalty and increased sales).

There are always situations where leasing works, but if you can buy the asset of content, and you know that, if done correctly, the asset will grow in value, why would you ever miss out on that ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Case_Why_Lease_When_You_Can_Buy</guid><pubDate>Wed, 30 Apr 2008 00:57:20 EST</pubDate></item><item><title>Is the Main Job of Marketing Today Publishing?</title><link>http://www.junta42.com/content/Is_the_Main_Job_of_Marketing_Today_Publishing</link><description><![CDATA[A summary from a recent BtoB NetMarketing breakfast: Leading marketing organizations such as IBM and Siemens are focusing the majority of their time, attention and resources on the creation and distribution of their own content to customers and ]]></description><guid>http://www.junta42.com/content/Is_the_Main_Job_of_Marketing_Today_Publishing</guid><pubDate>Tue, 25 Mar 2008 13:46:08 EST</pubDate></item><item><title>Content Marketing Success at 4 Companies - IBM, Siemens, CIT and Information Builders</title><link>http://www.junta42.com/content/Content_Marketing_Success_at_4_Companies_IBM_Siemens_CIT_and_Information_Builders</link><description><![CDATA[These four companies get it. They get the fact that the marketer is in control, and to be part of the conversation, they have to create relevant and compelling content consistently, and in multiple formats.

Includes detailed notes from the breakfast event, and how each look at content and measurement of engagement or lead ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Success_at_4_Companies_IBM_Siemens_CIT_and_Information_Builders</guid><pubDate>Wed, 26 Mar 2008 14:37:42 EST</pubDate></item><item><title>Content Marketing, Musicians and Growing Your Business with Free Content</title><link>http://www.junta42.com/content/Content_Marketing_Musicians_and_Growing_Your_Business_with_Free_Content</link><description><![CDATA[The basic content marketing process is alarmingly simple, yet extremely effective.  All businesses of any size can take these simple steps and use them to grow their business.  Don't get complicated.  Just create valuable, relevant and compelling content for your target audience, give it away for free, and give ample opportunities for them to get involved with you on a more personal, consistent ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Musicians_and_Growing_Your_Business_with_Free_Content</guid><pubDate>Fri, 16 May 2008 16:08:33 EST</pubDate></item><item><title>5 Important, Yet Often Overlooked, Content and Conversation Marketing Questions</title><link>http://www.junta42.com/content/5_Important_Yet_Often_Overlooked_Content_and_Conversation_Marketing_Questions</link><description><![CDATA[Every business, no matter what size, should be continually asking themselves these questions in order to be part of the customer ]]></description><guid>http://www.junta42.com/content/5_Important_Yet_Often_Overlooked_Content_and_Conversation_Marketing_Questions</guid><pubDate>Thu, 3 Jul 2008 15:01:48 EST</pubDate></item><item><title>Content Strategies from BuyerZone - a Q&amp;A with editorial manager Jeremy Sacco</title><link>http://www.junta42.com/content/Content_Strategies_from_BuyerZone_a_Q_A_with_editorial_manager_Jeremy_Sacco</link><description><![CDATA[Some excellent detail on how BuyerZone uses content to drive its business, as well as how important their content process is integrated with their SEO ]]></description><guid>http://www.junta42.com/content/Content_Strategies_from_BuyerZone_a_Q_A_with_editorial_manager_Jeremy_Sacco</guid><pubDate>Wed, 9 Jul 2008 22:55:53 EST</pubDate></item><item><title>42 Custom Publishing Techniques</title><link>http://www.junta42.com/content/42_Custom_Publishing_Techniques</link><description><![CDATA[Junta42 article that includes 42 ways to distribute and market your content, with corresponding examples next to each one. Includes traditional distribution mechanisms such as custom magazines and newsletters, as well as new technology such as web content portals and social media ]]></description><guid>http://www.junta42.com/content/42_Custom_Publishing_Techniques</guid><pubDate>Mon, 11 Feb 2008 18:46:15 EST</pubDate></item><item><title>Content Gone Awry</title><link>http://www.junta42.com/content/Content_Gone_Awry</link><description><![CDATA[Junta42 guest blogger Michael Buller from The Pohly Company provides keen insight into why valuable and relevant (and targeted) content is the only way to ]]></description><guid>http://www.junta42.com/content/Content_Gone_Awry</guid><pubDate>Thu, 14 Feb 2008 15:20:00 EST</pubDate></item><item><title>Article Marketing 101 – Class is in Session</title><link>http://www.junta42.com/content/Article_Marketing_101_Class_is_in_Session</link><description><![CDATA[You should consider taking a two pronged approach to building links. The first method for building links is through submissions of your site to quality webs directories. Every link you get to your site is not only a vote in popularity, but also a doorway for traffic. Every quality link you can get through directory submissions will bring more relevance to your ]]></description><guid>http://www.junta42.com/content/Article_Marketing_101_Class_is_in_Session</guid><pubDate>Tue, 19 Feb 2008 16:32:38 EST</pubDate></item><item><title>Luring customers with content</title><link>http://www.junta42.com/content/Luring_customers_with_content</link><description><![CDATA[There will always be a place for direct mail in the years to come, but personalization without valuable content will be destined for the trash. Those brands that take the high road will find profitable customer relationships that drive business ]]></description><guid>http://www.junta42.com/content/Luring_customers_with_content</guid><pubDate>Thu, 13 Mar 2008 01:53:13 EST</pubDate></item><item><title>Like it or Not, Information Must Be Your Product</title><link>http://www.junta42.com/content/Like_it_or_Not_Information_Must_Be_Your_Product</link><description><![CDATA[Although each organization executes the content process differently, there seems to be one key differentiator between those organizations who are successfully changing behavior through content and those that aren't: Information as a product.

Whether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of delivering consistently valuable information must be considered throughout the organization as, yes, a ]]></description><guid>http://www.junta42.com/content/Like_it_or_Not_Information_Must_Be_Your_Product</guid><pubDate>Fri, 14 Mar 2008 14:38:59 EST</pubDate></item><item><title>How to Thrive - Not Just Survive -This Economy with Brilliant Marketing (Free Report)</title><link>http://www.junta42.com/content/How_to_Thrive_Not_Just_Survive_This_Economy_with_Brilliant_Marketing_Free_Report</link><description><![CDATA[Excellent post and report from Joyce McKee.  Joyce talks about the Marketing Mandate, which are five musts for your marketing, including:

1. Keep current customers delighted
2. Become creative – brilliant – in your marketing activities
3. Measure all marketing activity – if it cannot be measured, think about discontinuing it.
4. Track EVERY lead
5. Tap into the power of face-to-face ]]></description><guid>http://www.junta42.com/content/How_to_Thrive_Not_Just_Survive_This_Economy_with_Brilliant_Marketing_Free_Report</guid><pubDate>Wed, 23 Apr 2008 14:15:22 EST</pubDate></item><item><title>How Poor Marketing Kills Great Content</title><link>http://www.junta42.com/content/How_Poor_Marketing_Kills_Great_Content</link><description><![CDATA[It's usually not creating great web or print content that's the problem, it's poor marketing of the great content. Here are some reasons why and how to fix ]]></description><guid>http://www.junta42.com/content/How_Poor_Marketing_Kills_Great_Content</guid><pubDate>Wed, 5 Dec 2007 15:32:56 EST</pubDate></item><item><title>Content Marketing. Who's on board?</title><link>http://www.junta42.com/content/Content_Marketing_Whos_on_board</link><description><![CDATA[Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Whos_on_board</guid><pubDate>Thu, 24 Jan 2008 07:59:48 EST</pubDate></item><item><title>Why I don’t like or use the term ‘content marketing’ (except when a potential client wants some)</title><link>http://www.junta42.com/content/Why_I_don_t_like_or_use_the_term_content_marketing_except_when_a_potential_client_wants_some</link><description><![CDATA[Very interesting post from Rex Hammock at rexblog on why he doesn't favor usage of the term content marketing.  Check it out for ]]></description><guid>http://www.junta42.com/content/Why_I_don_t_like_or_use_the_term_content_marketing_except_when_a_potential_client_wants_some</guid><pubDate>Thu, 24 Jan 2008 16:03:31 EST</pubDate></item><item><title>Content Meets the Purchase Funnel</title><link>http://www.junta42.com/content/Content_Meets_the_Purchase_Funnel</link><description><![CDATA[This traditionally slow post-holiday lull is a good time for online retailers to improve their marketing. One area of opportunity is enriching content to support the purchase process. Content consumes 47 percent of users' time online, more than three times the amount spent online with actual commerce sites, according to 2007 research from the Online Publishers Association and Nielsen Net//Ratings.

Because consumer's needs vary based on where they are in the decision process, use the purchase ...]]></description><guid>http://www.junta42.com/content/Content_Meets_the_Purchase_Funnel</guid><pubDate>Wed, 30 Jan 2008 16:03:48 EST</pubDate></item><item><title>What Can $2.7 Million Buy You in Content?</title><link>http://www.junta42.com/content/What_Can_2_7_Million_Buy_You_in_Content</link><description><![CDATA[Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in content initiatives for that kind of ]]></description><guid>http://www.junta42.com/content/What_Can_2_7_Million_Buy_You_in_Content</guid><pubDate>Mon, 4 Feb 2008 14:27:50 EST</pubDate></item><item><title>Six Key Principles to Content Promotion</title><link>http://www.junta42.com/content/Six_Key_Principles_to_Content_Promotion</link><description><![CDATA[As you prepare to drive your customers to do one of the four outcomes above, remember these six basic principles of content promotion. Some are simple and often overlooked. Keep these handy as you launch your content marketing ]]></description><guid>http://www.junta42.com/content/Six_Key_Principles_to_Content_Promotion</guid><pubDate>Wed, 6 Feb 2008 21:48:24 EST</pubDate></item><item><title>Content Marketing Strategy Trumps a Search Marketing Strategy</title><link>http://www.junta42.com/content/Content_Marketing_Strategy_Trumps_a_Search_Marketing_Strategy</link><description><![CDATA[Some discussion on how content marketing and search marketing are related, and why a content marketing strategy must come first in all marketing planning...even before a search marketing ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Strategy_Trumps_a_Search_Marketing_Strategy</guid><pubDate>Fri, 26 Oct 2007 18:04:17 EST</pubDate></item><item><title> So you’re a “media” company now: A Checklist for the Corporate Media Strategy</title><link>http://www.junta42.com/content/So_you_re_a_media_company_now_A_Checklist_for_the_Corporate_Media_Strategy</link><description><![CDATA[Excellent starter checklist by Jeremiah Owyang on what you need to consider when launching your content marketing effort. The list includes strategic questions, integration questions and type of content ]]></description><guid>http://www.junta42.com/content/So_you_re_a_media_company_now_A_Checklist_for_the_Corporate_Media_Strategy</guid><pubDate>Thu, 1 Nov 2007 13:10:38 EST</pubDate></item><item><title>Five Tips to Improve Sales with Content</title><link>http://www.junta42.com/content/Five_Tips_to_Improve_Sales_with_Content</link><description><![CDATA[Most small off-line businesses do not think seriously about driving sales through their website. Little do these organizations realize that your website may be your most important asset now and into the future.  Here is a Contracting Business story that provides good insight into content steps for businesses of any ]]></description><guid>http://www.junta42.com/content/Five_Tips_to_Improve_Sales_with_Content</guid><pubDate>Tue, 18 Dec 2007 19:55:55 EST</pubDate></item><item><title>Seth Godin: "Content Marketing is the Only Marketing Left" and 10 New Marketing Lessons</title><link>http://www.junta42.com/content/Seth_Godin_Content_Marketing_is_the_Only_Marketing_Left_and_10_New_Marketing_Lessons</link><description><![CDATA[Key takeaways from Seth Godin's audio book tour that includes his take on the world of new media and why content marketing is the only real marketing left. Includes thoughts on the marketing revolution, starting a blog and how to spend $5 million ]]></description><guid>http://www.junta42.com/content/Seth_Godin_Content_Marketing_is_the_Only_Marketing_Left_and_10_New_Marketing_Lessons</guid><pubDate>Mon, 14 Jan 2008 18:42:25 EST</pubDate></item><item><title>eMarketer CEO: "Advertisers must turn Ads into Content"</title><link>http://www.junta42.com/content/eMarketer_CEO_Advertisers_must_turn_Ads_into_Content</link><description><![CDATA[CEO and co-founder of New York-based eMarketer Geoff Ramsey states that "...advertisers and their agencies who want to engage with today’s consumers will have to start turning their ads into content. Ultimately, they will need to be able to produce content that is so compelling, relevant and entertaining that consumers will seek it out and want to share it with others. The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content ...]]></description><guid>http://www.junta42.com/content/eMarketer_CEO_Advertisers_must_turn_Ads_into_Content</guid><pubDate>Mon, 14 Jan 2008 23:53:22 EST</pubDate></item><item><title>eMarketer CEO: Turning Ads to Content Most Important Transformation for 2008</title><link>http://www.junta42.com/content/eMarketer_CEO_Turning_Ads_to_Content_Most_Important_Transformation_for_2008</link><description><![CDATA[Mr. Ramsey includes three hidden trends in his latest post, concluding with the third trend (content marketing - or advertisers turning ads into content) as having the most important transformation on marketing.

What Mr. Ramsey states is a perfect representation of what is going on in today's marketing. It also shows that there is a significant opportunity for businesses to take advantage of this ]]></description><guid>http://www.junta42.com/content/eMarketer_CEO_Turning_Ads_to_Content_Most_Important_Transformation_for_2008</guid><pubDate>Tue, 15 Jan 2008 16:53:36 EST</pubDate></item><item><title>Building an Authority Resource</title><link>http://www.junta42.com/content/Building_an_Authority_Resource</link><description><![CDATA[Takes a step-by-step look at how a business can create an authority resource through the use of research and content. Details include research, planning, design, and content upload. Once each step is complete, the article reviews the need for a comprehensive marketing ]]></description><guid>http://www.junta42.com/content/Building_an_Authority_Resource</guid><pubDate>Thu, 27 Sep 2007 12:28:21 EST</pubDate></item><item><title>4 Content Marketing Essentials for Every Business</title><link>http://www.junta42.com/content/4_Content_Marketing_Essentials_for_Every_Business</link><description><![CDATA[Four content-related activities that every business must consider whether you are a veteran custom publishing organization or a start-up small business. The four activities include a blog, hiring an editor or customer publisher, launching a microsite, and developing a white paper program. Also included is a case for print ]]></description><guid>http://www.junta42.com/content/4_Content_Marketing_Essentials_for_Every_Business</guid><pubDate>Thu, 4 Oct 2007 14:16:17 EST</pubDate></item><item><title>Blog Carnival - The Best of Content Marketing</title><link>http://www.junta42.com/content/Blog_Carnival_The_Best_of_Content_Marketing</link><description><![CDATA[A blog post to some of the best information on content marketing available.  Includes custom publishing strategy, internal communication, links to free eBook, email best practices and ]]></description><guid>http://www.junta42.com/content/Blog_Carnival_The_Best_of_Content_Marketing</guid><pubDate>Tue, 16 Oct 2007 15:13:38 EST</pubDate></item></channel></rss>
