Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.http://www.junta42.com/ Donald Trump is a master of public branding and marketing for himself. Here we can see examples of how the government can learn from Mr. Trump in self-promotion. http://www.junta42.com/community/article.aspx?Url=What_Donald_Trump_Could_Teach_Government_About_Public_Relations__&Id=6813 Thu, 17 Feb 2011 06:00:00 GMT The main gripe I have with these promoters is that they bombard all men, seemingly regardless of demographic, environmental factors or any knowledge of their target market. Though I am in no way an expert in escort service go to market strategy, I feel that casting such a broad net cannot be an efficient use of time, funds or trees killed to create the "oh so classy" promotional cards. Where is the market segmentation? http://www.junta42.com/community/article.aspx?Url=What_Vegas_Escort_Service_Promoters_Taught_Me_About_Marketing_&Id=6812 Thu, 17 Feb 2011 06:00:00 GMT As marketers we must use our time wisely by prioritizing a content strategy over a social media strategy. While I can see benefit to sharing content on Quora when relevant to a question I answer, I can’t justify the additional time it will take. And, I also see the networking benefit. But, it’s not compelling enough to me to make considerable time for it. If I do make time for it, it will come at the expense of something else. And, I can’t see cutting back on how I use LinkedIn, Twitter and Facebook to connect, share and network. http://www.junta42.com/community/article.aspx?Url=3_Reasons_Marketers_Should_Avoid_Quora&Id=6811 Thu, 17 Feb 2011 06:00:00 GMT Video marketing is rapidly becoming the tool of choice for many online marketers. Businesses large and small are dabbling in it, with varied success. But, regardless of the finesse with which it is executed, one thing is true across the board--video marketing packs a big punch for a relatively small investment. http://www.junta42.com/community/article.aspx?Url=5_Steps_to_Killer_Marketing_Videos&Id=6810 Wed, 16 Feb 2011 06:00:00 GMT It's not Twitter users with the most followers or even those who tweet the most that determine trending topics on Twitter. Instead, mainstream media brand authors from the likes of CNN and the New York Times start conversations and drive a disproportionately high number of Twitter trending topics, finds new research from HP. http://www.junta42.com/community/article.aspx?Url=Mainstream_media_drive_Twitter_trending_topics_&Id=6809 Wed, 16 Feb 2011 06:00:00 GMT Great post from Click Z. Including how to blog like a volcano. At the most basic level, a blog spews content like a volcano spews lava. The content typically emerges in pyroclastic flows fed from a content magma chamber deep inside. It is the release of this magma - the content - that determines the pace at which the mountain grows. A mountain with a large magma chamber can be expected to erupt more frequently and more violently. http://www.junta42.com/community/article.aspx?Url=The_Geology_of_a_Content_Marketing_Strategy&Id=6808 Wed, 16 Feb 2011 06:00:00 GMT Does your company have a lot of brand evangelists, especially online? Here are 5 tips to help you do that - including crucial but not hard to do content marketing and social media tips. http://www.junta42.com/community/article.aspx?Url=5_ways_to_create_evangelists_for_your_brand&Id=6807 Wed, 16 Feb 2011 06:00:00 GMT Some of us here at ADVANCE like to joke that Facebook is taking over the world. With the rising popularity of social media, should you abandon your email marketing campaigns? Not so fast. http://www.junta42.com/community/article.aspx?Url=The_Power_of_Custom_Email_Newsletters&Id=6806 Wed, 16 Feb 2011 06:00:00 GMT You may think you are writing good content, but you won’t know until you measure its performance, and see if it helped you achieve your goals. http://www.junta42.com/community/article.aspx?Url=How_do_you_know_if_your_content_is_any_good&Id=6804 Tue, 15 Feb 2011 06:00:00 GMT Failure to define content well is the biggest reason content marketing programs fail. But to define the content of a program we first need to define "content" itself. In this post I share a defintion of "content" that helps get content marketing programs off to a great start. http://www.junta42.com/community/article.aspx?Url=Selling_with_Content_A_marketing_definition_of_content_&Id=6803 Tue, 15 Feb 2011 06:00:00 GMT Content Marketing is a great example of what "Slow Social" can be. With it's focus on providing value via rich content, content marketing forces you to view things on a longer time scale. http://www.junta42.com/community/article.aspx?Url=Slow_Social_Media_More_Thoughts_on_What_a_Slow_Social_Movement_Would_Mean&Id=6802 Tue, 15 Feb 2011 06:00:00 GMT I have been thinking a lot about the idea of content "below the fold". There seems to be two schools of thought on this topic: 1) Of course it matters - you need to grab people's attention quickly 2) It's 2011 - people know how to scroll...it's OK! Check out this post for insight from 5 experts. http://www.junta42.com/community/article.aspx?Url=Does_Content_Below_the_Fold_Kill_Customer_Engagement&Id=6801 Mon, 14 Feb 2011 06:00:00 GMT The Introduction of the Twitterverse Console. Clicking any app will allow you to see if it is just right for you. There are tips on how to effectively use it as well as examples. http://www.junta42.com/community/article.aspx?Url=Click_Your_Way_Through_the_Twitterverse&Id=6800 Mon, 14 Feb 2011 06:00:00 GMT I recently heard a very powerful statement from a business owner of a $60 million company. There is very little difference between a rut and a groove. So can you tell the difference between a rut and a groove in your content marketing program? http://www.junta42.com/community/article.aspx?Url=Is_Your_Content_Marketing_Strategy_in_a_Rut&Id=6799 Mon, 14 Feb 2011 06:00:00 GMT Want to validate whether your content strategy is ready to go effectively to market? Consider whether you've crossed these four essential Ts. http://www.junta42.com/community/article.aspx?Url=Crossing_the_Ts_Critical_to_Effective_Content_Marketing&Id=6798 Sun, 13 Feb 2011 06:00:00 GMT The final Social Media Week event I went to was a terrific panel discussion called, “Forget Communities of Fans. Get Partners.” Moderated by Shaun Abrahamson, CEO of Mutopo, the panel featured Peter Espersen, Global Community lead at LEGO, and Kristen Taylor, Adjunct Professor at NYU’s ITP program. Three experts with diverse backgrounds, but all with real life experience in the subject matter. http://www.junta42.com/community/article.aspx?Url=Social_Media_Week_Forget_Communities_of_Fans_Get_Partners_Debrief&Id=6797 Sun, 13 Feb 2011 06:00:00 GMT Multiple customer "touch points" are the foundation for persuasive online content marketing. Content development follows the entire customer lifecycle process. http://www.junta42.com/community/article.aspx?Url=How_Touch_Factor_using_Content_Marketing_Impacts_Customer_Lifecycle&Id=6796 Fri, 11 Feb 2011 06:00:00 GMT Imagine it is 1881, three years since the printing of the first phone book and the founding of the first telephone company. You’re one of the fortunate few with access to a telephone. Some have been grumbling that the device is a mere novelty, a passing fad. Others predict (correctly, of course) that the telephone is an innovation that will transform the very way humans communicate with one another. You, however, are busy capitalizing on a temporary window of access to decision makers that has been created by the confluence of low adoption and technological immaturity. Simply by dialing a number, you are able to connect directly with those who are all but unreachable by other means, and the relationships established through this exclusive channel will play an invaluable role in your success, and your company’s success in years to come. http://www.junta42.com/community/article.aspx?Url=When_Will_the_Social_Media_Gatekeepers_Arrive&Id=6795 Thu, 10 Feb 2011 06:00:00 GMT C.C.O. – Chief Content Officer is a new publication courtesy of the Content Marketing Institute. I’ve just read the inaugural issue and thought it was worth sharing my initial reaction. http://www.junta42.com/community/article.aspx?Url=Review_Chief_Content_Officer_Magazine&Id=6794 Thu, 10 Feb 2011 06:00:00 GMT If you're going to have a solid content strategy, you need to have tools to share and track your content. Bernie Borges interviews Jay Wilder of Brainshark on a podcast to discuss how marketers, sales professionals, entrepreneurs and job seekers can create online presentations that get noticed and track the results. http://www.junta42.com/community/article.aspx?Url=Spicing_Up_Presentations_to_Get_Noticed&Id=6793 Wed, 09 Feb 2011 06:00:00 GMT Mobile gaming and the introduction of game mechanics to social media offers rich new opportunities for content marketing. http://www.junta42.com/community/article.aspx?Url=Future_of_Mobile_Gaming&Id=6792 Wed, 09 Feb 2011 06:00:00 GMT Cor­po­rate blog­ging pro­grams are a key com­po­nent to any mar­ket­ing strat­egy. It is important for all of your employees to write blogs, instead of just the CEO or marketing department. Read on to learn how to implement a corporate blogging program from start to finish. http://www.junta42.com/community/article.aspx?Url=Ultimate_Guide_to_Corporate_Blogging_is_HERE_&Id=6791 Tue, 08 Feb 2011 06:00:00 GMT There is a huge opportunity to grow the number of pages in your site, simply by adding local content. http://www.junta42.com/community/article.aspx?Url=Grow_your_site_by_publishing_local_content&Id=6790 Tue, 08 Feb 2011 06:00:00 GMT Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life. This is the era of the interest graph – the expansion and contraction of social networks around common interests and events. Interest graphs represent a potential goldmine for brands seeking insight and inspiration to design more meaningful products and services as well as new marketing campaigns that better target potential stakeholders. http://www.junta42.com/community/article.aspx?Url=The_Interest_Graph_on_Twitter_is_Alive_Studying_Starbucks_Top_Followers&Id=6789 Tue, 08 Feb 2011 06:00:00 GMT Everything you need to get your corporate blogging initiative off the ground in one free download! http://www.junta42.com/community/article.aspx?Url=The_Ultimate_Guide_to_Corporate_Blogging_eBook_Featuring_Joe_Pulizzi_Ann_Handley_and_Jonathan_Kranz&Id=6787 Tue, 08 Feb 2011 06:00:00 GMT Solidarity Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcom Gladwell continues his march toward ignorance with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to share his thoughts as it is a democratized information economy after all. I do find it alarming however, that he is wielding his influence through an equally influential medium to spin intellectual and impressionable minds in unrewarding and pointless cycles. Is he not listening to opposition or consulting existing research? http://www.junta42.com/community/article.aspx?Url=Malcom_Gladwell_Your_Slip_is_Showing&Id=6786 Mon, 07 Feb 2011 06:00:00 GMT A social media strategy requires a solid content strategy. Social media offers channels to communicate and engage. But, without a content strategy, a social media plan can be weak or meaningless. Marketers must first develop a content strategy and then choose the social media channels that are practical to share content and engage with the community for meaningful results. http://www.junta42.com/community/article.aspx?Url=You_Dont_Need_a_Social_Media_Strategy_&Id=6785 Mon, 07 Feb 2011 06:00:00 GMT Does your organization struggle to articulate a concise, compelling elevator speech? Answer the right questions, in the right order, and you'll have more people pressing the "open door" button to ask for your business card. http://www.junta42.com/community/article.aspx?Url=The_Cure_For_What_Ails_Your_Elevator_Speech&Id=6782 Sat, 05 Feb 2011 06:00:00 GMT Several years ago, Mollie Sterling shared a picture of a classroom at her alma mater, The Missouri School of Journalism. The picture eventually went viral and in 2008, Apple used it in a press conference announcing a next generation Macbook event. In her post entitled “Look at them Apples,” Sterling featured the now famous picture with a statement that documented the rapid evolution in human computing and networking, “It does my heart good to see these photos from my alma mater, The Missouri School of Journalism. Back in the fall of 2001 when I was a freshman, it was me and two other kids in the back row with our glowing Apples. Now I feel almost sad for that poor kid with the Windows machine in the front row .” http://www.junta42.com/community/article.aspx?Url=An_Audience_with_an_Audience_of_Audiences&Id=6781 Thu, 03 Feb 2011 06:00:00 GMT Have you ever tried to tell someone about your online business or your idea for a business, but when you did, their eyes glazed right over? You feel stupid or self-conscious because you know they’re bored, confused or just don’t get it. The truth is we’re already inundated with information and overloaded with work everyday that most everything just aren’t that interesting to us. In fact, most of us happen to think, say and do the same things everyday. We just do it with slight variations. This is why you can’t help wanting to check your emails, tweets and text messages to see what’s fresh coming down the information pipeline. It’s human nature. So how do you talk about what you do in a powerful way that people will not only stop and listen but maintain their attention all the way through? You need an elevator pitch – a way for you to instantly spark interest from your audience. Here are a few key elements to a compelling elevator pitch. http://www.junta42.com/community/article.aspx?Url=How_to_Create_Your_Unforgettable_Elevator_Pitch&Id=6780 Thu, 03 Feb 2011 06:00:00 GMT A look into YogaJournal's recent 21-Day Yoga Challenge, which promised to provide an insightful yoga video each day to help participants along. Turns out that YogaJournal created 21 days worth of email marketing with only 7 videos. Rule #5 in Content Rules by Ann Handley and C.C. Chapman states “reimagine; don’t recycle.” What do you think? Would this be a case of reimagining content or recycling content? Or both? http://www.junta42.com/community/article.aspx?Url=Did_the_21Day_Yoga_Challenge_Recycle_or_Reimagine_Content&Id=6779 Wed, 02 Feb 2011 06:00:00 GMT Should any­one else be mar­ket­ing for your company? As a mar­ket­ing pro, it’s clearly your job to take the reins in increas­ing vis­i­bil­ity, man­ag­ing your brand and gen­er­at­ing sales oppor­tu­ni­ties. But should anyone else help? http://www.junta42.com/community/article.aspx?Url=Do_You_Have_an_Extended_Marketing_Department&Id=6778 Wed, 02 Feb 2011 06:00:00 GMT Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed. We were gifted with the ability to share what we think, feel, and experience, on demand. The democratization of information was finally upon us and we the people would ensure that our voices would be heard and felt. This was our time, quite literally as Time Magazine named “us” as the person of the year. http://www.junta42.com/community/article.aspx?Url=Are_you_a_content_consumer_or_creator&Id=6777 Tue, 01 Feb 2011 06:00:00 GMT Online and social media are sexy marketing channels in today's digital world, but here are 6 reasons why print will endure as an essential part of a content marketing strategy. http://www.junta42.com/community/article.aspx?Url=6_Reasons_Why_Print_Rules_in_the_Digital_Age&Id=6776 Tue, 01 Feb 2011 06:00:00 GMT There are always going to be doubters. But that doesn’t mean that you shouldn’t make the case for con­tent marketing. Content marketing is no longer a busi­ness fad that will sim­ply go away. Read this article to learn how to convince the haters in your company. http://www.junta42.com/community/article.aspx?Url=How_to_Sell_the_Value_of_Content_Marketing&Id=6774 Tue, 01 Feb 2011 06:00:00 GMT The Federal government has made a good deal of progress toward being more transparent, collaborative, and participatory during the two years since President Obama took office. However, despite great strides, government practitioners’ use of social media is not very sophisticated, does not take advantage of the latest tactics and tools, and does not necessarily improve the dialogue around big issues citizens really care about – the economy, jobs, national security, health, and the environment. Meanwhile, the Government 2.0 / Open Government movement’s strategic thought leaders in many ways remain focused on internal foci like what certain words mean, or what Data.gov should look like. Here, I ask five “big questions” about government social media use to put technology, government, social engagement, citizens, and business together in a larger perspective http://www.junta42.com/community/article.aspx?Url=Government_Social_Media_Five_Questions_For_2011_&Id=6773 Mon, 31 Jan 2011 06:00:00 GMT What does the content revolution mean for business? You need to make content a strategic priority. It’s no longer good enough to rely on Adwords or word of mouth referrals if you want your business to thrive. If you think of your content as a business asset – and you should – you’ll want to make sure you’re not falling into any of the six common traps in this post. http://www.junta42.com/community/article.aspx?Url=6_Ways_Your_Content_is_Letting_You_Down&Id=6772 Sun, 30 Jan 2011 06:00:00 GMT Yesterday, Ardath Albee spoke on a panel at Marketing Sherpa's Email Summit focused on how to develop content for specific buying stages. One of the panelists presenting a case study said that they chose to use 3rd party content because prospects don't believe what vendors say - that they lack credibility. Her reasoning is sound, but B2B marketers need to look at the use of 3rd party content as an opportunity rather than a necessity. See more in Ardaths post. http://www.junta42.com/community/article.aspx?Url=Make_3rd_Party_Content_an_Opportunity_Not_a_Necessity&Id=6771 Sun, 30 Jan 2011 06:00:00 GMT Paul Dunay often suggest to companies to put at least the same amount of time into identifying possible content for the site, and planning how they're going to create it on an ongoing basis, as they do in the planning and design of the site itself. http://www.junta42.com/community/article.aspx?Url=Straighten_out_your_content_for_great_news_feed_optimization&Id=6770 Sun, 30 Jan 2011 06:00:00 GMT It is also important to remember that a number of these search queries are language specific so a search using “compare” or “comparison” will delivery significantly different results. http://www.junta42.com/community/article.aspx?Url=Why_should_businesses_be_interested_in_online_comparison_shopping&Id=6769 Sun, 30 Jan 2011 06:00:00 GMT