Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.http://www.junta42.com/ Successful social media marketing requires people who understand it, embrace it, and know how to work within the culture and technology. People need to understand the lifecycle and the types of community involved in social media to better understand the opportunities and the risks. Roles should be well-defined and documented. Everyone on the team must be on board with his or her roles and responsibilities. http://www.junta42.com/community/article.aspx?Url=Staffing_Guidelines_for_Social_Media_Marketing&Id=5736 Sun, 14 Mar 2010 06:00:00 GMT This question posted on a Linkedin group has raised numerous perspectives and opinions. See a summary of the responses as well as the additional questions being asked from this discussion. http://www.junta42.com/community/article.aspx?Url=Can_Social_Media_CoExist_with_Traditional_Marketing&Id=5735 Fri, 12 Mar 2010 06:00:00 GMT Very detailed and comprehensive post explaining how everything begins with enhancing and optimizing connections and experiences for the social web. The key is to incite participation and sharing…on our site as well as across the most active social networks that are material to our business strategy. Includes numerous visuals and references. http://www.junta42.com/community/article.aspx?Url=10_Steps_for_Optimizing_the_Brand_for_Social_Search&Id=5734 Fri, 12 Mar 2010 06:00:00 GMT Newsrooms that once functioned under a cloud of cigarette smoke now work in a cloud computing environment. Writers who once tucked a reporter’s notebook in their back pocket now wield a digital voice recorder or a Flip camcorder. Editors who once redlined copy and haggled over how headlines matched the lead art now stress over Web analytics and keyword selection. Here’s a chronology of this journalist’s journey from wide-eyed reporter to squint-eyed digital retread. http://www.junta42.com/community/article.aspx?Url=The_evolution_of_the_editor_19822010&Id=5733 Fri, 12 Mar 2010 06:00:00 GMT Paul Verna, senior analyst at eMarketer, talks to Media Life about the iPad, its potential for advertising, and the future of newspaper paywalls. A new report from eMarketer examines paid e-publishing content for books, magazines and newspapers. It concludes that while e-books will continue to show strong growth over the next few years, the digital future is murkier for newspapers and magazines, which are still trying to figure out how to monetize themselves online. http://www.junta42.com/community/article.aspx?Url=What_the_iPad_could_mean_for_print_&Id=5732 Fri, 12 Mar 2010 06:00:00 GMT The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful. Includes a screen shots of each tool with a more detailed description of how you might use them. http://www.junta42.com/community/article.aspx?Url=11_Free_Social_Media_Optimization_Tools_&Id=5731 Thu, 11 Mar 2010 06:00:00 GMT Video for service providers to disseminate information on how consumers can find the content they are producing. Includes an explanation of how Cisco is also using this model with their social media and content marketing strategies. http://www.junta42.com/community/article.aspx?Url=Ciscos_Exponential_Marketing_in_Action_&Id=5730 Thu, 11 Mar 2010 06:00:00 GMT From the characteristics of a corporate blogger to how to get started, this post contains helpful information whether you are in the planning stages or looking for new ways to find content for an existing blog. http://www.junta42.com/community/article.aspx?Url=Who_should_blog_for_my_company&Id=5729 Thu, 11 Mar 2010 06:00:00 GMT Four factors in developing marketing objectives for a custom content marketing plan 1. Knowing your audience 2. Resources to hand 3. Landscape assessment 4. Digital objectives http://www.junta42.com/community/article.aspx?Url=Four_Factors_in_Developing_Marketing_Objectives_for_Your_Custom_Content_Plan&Id=5728 Thu, 11 Mar 2010 06:00:00 GMT It’s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they’ve purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has impacted your customer’s value perception? How are you going to improve the customer experience to optimize your products and services? Because of the many factors contributing to consumer’s buying pattern and media habits; there is no silver bullet to improve customer experience. Instead, the goal is to minimize wasteful spending while learning to invest in the drivers of customer satisfaction from desirable customer interaction. Do you know what makes your customer tick? http://www.junta42.com/community/article.aspx?Url=Customer_Experience_Do_You_Really_Know_Your_Audience&Id=5727 Thu, 11 Mar 2010 06:00:00 GMT The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media reported was worth $720 million. http://www.junta42.com/community/article.aspx?Url=NFL_signs_mobile_phone_deal_with_Verizon_Wireless&Id=5725 Wed, 10 Mar 2010 06:00:00 GMT Chevrolet, which has signed as exclusive automotive sponsor of SXSW music, film and interactive festival for the next three years, will use its freshman presence there this week to tout such vehicles as the Camaro, Volt and Cruze, and to get ideas on best practices and emerging technologies in social media from the intelligentsia who attend. They will also test three social media applications at the event. See what they are and how it should improve the attendees experience at the event. http://www.junta42.com/community/article.aspx?Url=Chevy_To_Test_Social_Media_Waters_At_SXSW&Id=5724 Wed, 10 Mar 2010 06:00:00 GMT Video interview with Scott Monty who talks about the place for social media with Ford’s new product lines, local social media work with Chapter 2 of the Fiesta movement and advice for companies on empowering communities. http://www.junta42.com/community/article.aspx?Url=Social_Media__Scott_Monty__Ford_Motor_Company_&Id=5723 Wed, 10 Mar 2010 06:00:00 GMT Golf has a lot in common with the B2B marketing-to-sales process. See examples in this post such as 'marketing tees it up and takes a swing' and 'the lower the handicap, the shorter the sales cycle'. Read more to see what you companies handicap is and what you can do to improve your score. http://www.junta42.com/community/article.aspx?Url=Why_Sales_and_Marketing_Alignment_is_Like_Golf&Id=5722 Wed, 10 Mar 2010 06:00:00 GMT The tide of technological change continues to mold the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than on print. http://www.junta42.com/community/article.aspx?Url=2010_landmark_year_as_online_ad_spending_overtakes_print_&Id=5721 Wed, 10 Mar 2010 06:00:00 GMT A big ad in the Yellow Pages used to be very important to getting buyers. Now consumers are turning more to the internet for resources and information. See how even small companies can be big players on the internet, unlike the yellow pages where you had to spend a lot of money on the big ads. http://www.junta42.com/community/article.aspx?Url=Why_the_Demise_of_the_Yellow_Pages_is_Great_for_Small_Business_Marketing&Id=5720 Wed, 10 Mar 2010 06:00:00 GMT Increasingly, contextual advertising models are sprouting up in non-digital channels. This post looks at new initiatives in contextual advertising, from TV to radio. http://www.junta42.com/community/article.aspx?Url=Contextual_Advertising_Moving_Beyond_the_Web&Id=5719 Wed, 10 Mar 2010 06:00:00 GMT Learning to tell stories is a powerful approach is business and in life. See the example in this post which explains why this is so important for lead generation and your companies brand. http://www.junta42.com/community/article.aspx?Url=The_Power_of_Great_StoryTelling&Id=5717 Tue, 09 Mar 2010 06:00:00 GMT Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the rise of spending by marketers on content marketing and on the spending for branded content. See the statistics in this post. http://www.junta42.com/community/article.aspx?Url=Custom_content_More_effective_than_advertising_and_on_the_rise&Id=5716 Tue, 09 Mar 2010 06:00:00 GMT Strategic content development is essentially comparable to the process of asking a girl out and developing a relationship. The following strategy outlined below includes four distinct phases: Discovery & Logistics, Creation, Execution and Maintenance. This post explains these three phases. http://www.junta42.com/community/article.aspx?Url=How_Strategic_Content_Development_is_Like_Asking_Out_a_Girl&Id=5715 Tue, 09 Mar 2010 06:00:00 GMT Video interview with Michelle Weir who states that custom publishing, digital, and print on demand are what is driving change in the market. Talks about the technology for content creation, for mash up offerings - taking content from multiple sources to create a custom publication. Under 5 minutes interview. http://www.junta42.com/community/article.aspx?Url=HPs_Michelle_Weir_on_the_transformation_of_publishing_and_the_growth_of_digital_printing&Id=5714 Tue, 09 Mar 2010 06:00:00 GMT Twitter.com, if you haven't been already introduced, it is a popular micro-blogging medium that allows for its users to post up to the second updates by ways of 140 and characters or less. It is very popular in the sales and marketing outlets and has proven itself to be pretty effective in communicating your message to its members as most importantly your followers. If the goal is to generate more traffic to your site and build a little word-of-mouth, then may I suggest you start tweeting. http://www.junta42.com/community/article.aspx?Url=Small_Business_Growth_Learn_How_To_Capitalize_Your_Twitter_Account_For_Higher_Visibility&Id=5713 Mon, 08 Mar 2010 06:00:00 GMT If you have yet to use LinkedIn, or never even heard if it. You are certainly missing out on a great networking tool that can help promote your skills as well as your business. In this post I'm going to share with you; What is LinkedIn, How to use it and all the Do's and Dont's. http://www.junta42.com/community/article.aspx?Url=Social_Media_Marketing_and_LinkedIn_For_Growing_Your_Business&Id=5712 Mon, 08 Mar 2010 06:00:00 GMT Even at one of the world's most creative companies strategy, process and accountability provide the structure needed to deliver great content. There are great lessons here for all companies getting into the content marketing business http://www.junta42.com/community/article.aspx?Url=3_Things_Every_Company_Can_Learn_From_Pixar&Id=5711 Mon, 08 Mar 2010 06:00:00 GMT In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. http://www.junta42.com/community/article.aspx?Url=Why_your_content_needs_a_strategy_&Id=5710 Mon, 08 Mar 2010 06:00:00 GMT A visual look at how Content Marketing is different from traditional public relations and advertising. The sketches are done by hand, but give a good example for why content marketing is so important. http://www.junta42.com/community/article.aspx?Url=Is_Content_Marketing_the_New_PR_&Id=5709 Mon, 08 Mar 2010 06:00:00 GMT When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly integrated social campaign marketers need to take their social profile to the next level. That includes building a community the consumer will return to time and again, and that means more than deal tweeting. http://www.junta42.com/community/article.aspx?Url=Why_community_building_is_better_than_simple_social_marketing&Id=5708 Mon, 08 Mar 2010 06:00:00 GMT While digital is hot, print may still be a key component to your strategy. This post shares statistics that may very well prove just that. Two videos and these stats help make the case. The average time a reader spends with a custom print magazine is 25 minutes. Custom print magazines get an average 44% response rate. On average, custom print magazines see an 8% increase in sales (as opposed to those who don't receive the magazine). 8-24 year-old men and women who receive custom magazines from a corporation are the most engaged of any age group. http://www.junta42.com/community/article.aspx?Url=Rethinking_Print_as_Part_of_the_Content_Strategy_Fortune_APA_Proving_Print_is_Not_Dead&Id=5707 Sun, 07 Mar 2010 06:00:00 GMT April in Paris and Content Marketing in Blossom Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his print book guide to Paris, his website, his eNewsletters, his blog, and his intuitive grasp of content marketing. Steve is more than travel book author. He also leads tours to Paris and to other parts of Europe. What he has achieved is to position himself as an expert so that travelers will trust him as both a virtual and literal tour guide. He has translated a passion into a business. His commitment to content marketing over time has certainly helped to make that business a success. http://www.junta42.com/community/article.aspx?Url=Formidable_Content_Marketing_Puts_Paris_Travel_Guide_and_its_Author_on_the_Virtual_Map&Id=5706 Sun, 07 Mar 2010 06:00:00 GMT Facebook and Twitter access via mobile browsers has grown by triple-digits in the past year, according to the latest research from comScore. See all the details in this post. http://www.junta42.com/community/article.aspx?Url=Facebook_And_Twitter_See_Big_Mobile_Gains_&Id=5705 Fri, 05 Mar 2010 06:00:00 GMT Case study from Newt Barrett showing how bus shelter ads offer can't miss messages that promote use of rider friendly technology. http://www.junta42.com/community/article.aspx?Url=AC_Transit_Delivers_Meaningful_Marketing_to_Help_Current_and_Future_Riders&Id=5704 Fri, 05 Mar 2010 06:00:00 GMT In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco, Anderson, the editor-in-chief of Wired, extolled the possibilities for the magazine industry via Apple's iPad and other future tablet-computer platforms. Anderson predicted that these devices will move past the CPM model to become the most measurable medium ever. http://www.junta42.com/community/article.aspx?Url=Anderson_iPad_Will_Solve_Magazines_Business_Problem&Id=5703 Fri, 05 Mar 2010 06:00:00 GMT The Oscar for the best place to chat about the Academy Awards goes to: social media. For the first time, social media are being embraced both by the Academy of Motion Picture Arts and Sciences and Oscar show sponsors and others looking for a way to cash in on Oscar buzz. See more on their social media strategy in this USA today article. http://www.junta42.com/community/article.aspx?Url=Oscar_advertisers_hope_to_build_buzz_on_Twitter_Facebook_&Id=5702 Fri, 05 Mar 2010 06:00:00 GMT Looking at content such as news, information, advertising this post defines chronological content versus research content. See why both are important in order to capture and retain the interest of you customers, consumers / audience. http://www.junta42.com/community/article.aspx?Url=Content_That_Works_The_two_kinds_of_online_content_that_matter_most_to_business_customers&Id=5701 Thu, 04 Mar 2010 06:00:00 GMT If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and keep your brand uppermost in people’s minds? This post gives some 'how to' tips from sharing news to telling secrets and emotionally engaging the consumer and includes links to examples. http://www.junta42.com/community/article.aspx?Url=Four_things_readers_want&Id=5700 Thu, 04 Mar 2010 06:00:00 GMT Companies and organizations are confused by the wide variety of choices that social networks offer to help them connect to their customers, so Jeremiah Owyang created this menu to help them in understanding. Great resource to find everything in one place. http://www.junta42.com/community/article.aspx?Url=Roadmap_Make_Your_Corporate_Websites_Relevant_by_Integrating_Facebook_Google_MySpace_LinkedIn_or_Twitter&Id=5699 Thu, 04 Mar 2010 06:00:00 GMT A recent study found that 93 percent of consumers surveyed believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. This post looks at how to create and measure engagement to reach your consumer. http://www.junta42.com/community/article.aspx?Url=Creating_Engagement_in_B2B_Marketing&Id=5698 Thu, 04 Mar 2010 06:00:00 GMT Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the end of the day. This is a great way to keep tabs on things that matter without needing to scour the web universe for this kind of intel. You can set up very specific searches such as your name or broad searches so you know who is talking about a concept like referral marketing. This post talks about Alert Rank which can make your alerts smarter. http://www.junta42.com/community/article.aspx?Url=Making_Your_Google_Alerts_Smarter&Id=5697 Thu, 04 Mar 2010 06:00:00 GMT Nice post from Adam Singer @ The Future Buzz on the evolving role of marketers. It's all about content and producing content. http://www.junta42.com/community/article.aspx?Url=Tomorrow_s_Marketing_Skill_Set&Id=5696 Wed, 03 Mar 2010 06:00:00 GMT The magazine publishing industry used the American Association of Advertising Agencies conference in San Francisco to kick off a $90 million ad campaign to tout its resources and accomplishments. The presentation was warmly received by many who thought it was about time someone stood up to the claims that print is collapsing. See who was there from the major trade publications and what they said. See too the impact of the Smart Money deal by Dow Jones. http://www.junta42.com/community/article.aspx?Url=Magazines_fight_back_with_new_90M_ad_campaign_&Id=5695 Wed, 03 Mar 2010 06:00:00 GMT